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  3. > Analysis of SE Asian SMT Equipment Software Market : Increasing Demand for Software Bundling Will Drive Software Market

Executive Summary

•Surface Mount Technology (SMT) equipment software market is at a growth stage, bolstered by the increasing software bundling in SMT equipment. Frost & Sullivan expects the cost component of the SMT equipment software to rise from x % in 2014 to x % in 2019.
•The SMT equipment software market is estimated to grow at a compound annual growth rate (CAGR) of x % during 2014-2019.
•Migration of electronics manufacturing from China to SE Asia is driving capital investments in SMT hardware and software, driving the growth of the market.
•The key end users for SMT equipment software are consumer electronics and automotive, which together accounted for x % of the market in 2014. Automotive is expected to account for x % of the market in the next 5 years.
•The key regions for SMT equipment software include Thailand and Vietnam, which together accounted for x % of the market in 2014. The latter is expected to grow at a CAGR of x % during 2014-2019.
•With low levels of product differentiation on the hardware side and increasing competitive pressure, SMT equipment manufacturers have started to focus on providing value addition through software to differentiate their products from their competitors.
•The ability to provide line solutions is an emerging competitive trend, which is likely to result in some market consolidation in the near future.

CEO’s Perspective

The key focus for pick-and-place software providers is to make the software flexible to perform fast changeovers, a key requirement especially in the high mix low volume (HMLV) electronics manufacturing.
With customers increasingly demanding customisation, SMT equipment software providers are focussing on interacting directly with the customers to understand their needs.
Vendor inclination to offer line solutions is likely to trigger market consolidation.
Focus should be on packaged sales of software, as end users are less inclined to purchase software separately.

Market Definitions

•The study provides an insight into the SMT equipment software market in SE Asia.
•The key technology segments included in the study are pick-and-place software, inspection software, and screen printing software.
•The geographic scope includes Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines.


Emergency Medical Services (EMS) Providers:
These are the strategic supply chain partners that provide manufacturing services to the OEMs. In general, EMS providers manufacture products designed by the OEMs, which are then sold under the OEMs' brand names. EMS providers have also expanded their service offerings to include design services as well as distribution and logistic services.

Original Equipment Manufacturers (OEMs):
These are companies that design and manufacture products to sell under their own brand names. However, OEMs now outsource design, manufacturing, and other related operations to contract manufacturers and retain only their core competencies, which include marketing, sales, and branding.

Original Design Manufacturers (ODMs):These are contract manufacturers whose core competency is offering flexible design resources to OEMs. They also provide manufacturing services of a smaller range compared to those offered by EMS providers. ODMs retain their Internet Protocol (IP) and sometimes sell products under their own brand names.

The SMT equipment software market has been described in terms of machine and third-party vendors.
Machine Vendors: They are SMT capital equipment manufacturers that provide basic machine control and optimisation software. They are now ramping up their in-house software capabilities to create a software that caters to the demand for quality, communication, integration, and accuracy.
Third-party Software Vendors: They are independent software providers whose prime differentiator is the ability to create integration, communication, and factory automation software.
The SMT software market has been segmented by equipment type into three classifications.
Pick-and-place: These are used to place surface mount devices (SMDs) such as resistors and capacitors on the printed circuit boards. Classifications (i.e., high, medium, and low speed) depend on the number of components placed per minute.
Inspection: These verify the accuracy of the dots (made using solder paste or glue) and the placement of the components. They are classified as solder paste inspection (SPI) equipment and automated optical inspection (AOI) equipment.
Screen Printing: Screen printers are used to apply solder paste to the surface mount assemblies. It is a vital part of the SMT process.

Key Questions This Study Will Answer

Is the market growing, how long will it continue to grow, and at what rate? What are the key factors driving/restraining market growth?
What are the key technology trends in terms of software functionalities being witnessed in the market? What is the level of demand for each of these functionalities?
Which are the high-growth segments, and how is the market segmented by end user verticals?
What is the mode of distribution for the overall market and for the individual technology segments?
How is the competitive landscape in this market? What are the key competitive trends being witnessed?

Table Of Contents

Analysis of SE Asian SMT Equipment Software Market : Increasing Demand for Software Bundling Will Drive Software Market
Executive Summary 3
Market Overview 8
SMT Equipment Software Market -
• Drivers and Restraints 16
• Forecast and Trends 25
• Technology Trends 32
• Pricing Snapshot 36
• Country Analysis 38
• Vertical Analysis 46
• Market Share and Competitive Analysis 50
Pick and Place Software Segment Analysis 58
Inspection Software Segment Analysis 74
Screen Printing Software Segment Analysis 89
The Last Word 104
Appendix 107

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