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In this research deliverable, Frost & Sullivan’s senior analyst team across the healthcare sector provide bold perspectives and predictions for the industry in 2015. The markets covered include pharmaceuticals and biotech, medical devices, medical imaging, and healthcare IT, amongst others. The analysis captures the impact of trends which are expected to transpire over the upcoming year. 2015 is poised to be a unique year to track how certain innovative models for healthcare delivery and care compensation begin to gain traction, as many traditional models are beginning to be phased out. Accordingly, as organizations make shifts for the future, this study provides guidance where to find the greatest opportunities for expansion.

Market/Segment

Healthcare Industry: Coverage of industries developing solutions/ services across the care spectrum of diagnosis, treatment, and prevention.
• Therapeutics: Pharmaceuticals, biotechnology, regenerative medicine.
• Medical Products: All forms of medical products used in imaging, treatment, and diagnosis of diseases.
• Healthcare IT: Healthcare information technology market consists of software, solutions and maintenance services sold to providers but does not include hardware.

Key 2015 Healthcare Market Predictions

Consumer Spending Rise
A x % to x % year-over-year (YoY) increase is projected for out-of-pocket consumer spending towards health and wellness products and services

E-commerce Giants in Healthcare
In 2015, Alibaba and Amazon are likely to launch dedicated services targeting the healthcare sector, serving a range of customers from facilities to individual consumers.

Private Exchange Marketplace Grows
Growing by nearly x % in 2015, the number of enrollees who will select their insurance through private exchange platforms will continue to gain prominence.

Price Free Fall for Medical Products
The average pricing for many established, advanced medical technology classes to drop by x % to x % in 2015.

Telecoms Launch Home Health Platforms
By the end of 2015, nearly x million homes globally will have some form telehealth set-up in place, facilitated by newly launched services from major telecom providers.

Employers Incentivize mHealth
By the end of 2015, x % to x % of large employers to offer some form of telemedicine services to their employees as a part of health plans.

Data Breaches Spark Action
In 2015, a major security breach of the scale of the high-profile attacks that impacted Sony and Target, will be incurred by a national healthcare network.

Rise of AI
Healthcare analytics and cognitive computing markets to grow by x % in 2015 with the commercial launch of several SaaS modules that to-date had only seen academic use.

Top Global Healthcare Industry Predictions for 2015

1) Consumer out-of-pocket spending on non-clinical health, wellness, and self disease management technologies and services to grow by x % to x % over 2014.
A confluence of increased responsibility in care decision-making, along with the commercial availability of new consumer centric services and products will influence this trend.

2) In 2015, Alibaba and Amazon are likely to launch dedicated services targeting the healthcare sector, serving a range of customers from facilities to individual consumers.
eCommerce giants are seeking untapped vertical markets where their competencies can be leveraged for growth.

3) Growing by nearly x % in 2015, the number of enrolees who will select their insurance through private exchange platforms will continue to gain prominence.
Entailing about x million enrolees in 2014, the growth of private exchange platforms in the marketplace is showing a significant shift in private insurance from defined benefits to defined contribution models.

4) The average pricing for many established, advanced medical technology classes to drop by x % to x % in 2015 as companies re-engineer their cost structure and adjust to the market.
Companies are aggressively re-engineering their cost structure to better align with the current market.

5) By the end of 2015, nearly x million homes globally to have some form telehealth set-up in place, facilitated by newly launched services from major telecom providers.
With established telecom companies serving as integrators, the market is able to gain greater traction with consumers.

6) By the end of 2015, x % to x % of large employers to offer some form of telemedicine services to their employees as a part of health plans.
Employers are looking at reducing the cost-of-care burden for chronic diseases by encouraging healthy and preventative behavior.

7) In 2015, a major security breach, on the same scale as the high-profile attacks that impacted Sony and Target, will be incurred by a national healthcare network.
Current protocols and security measures are significantly lacking, and many stakeholders are unaware of vulnerabilities.

8) Healthcare analytics and cognitive computing markets to grow by x % in 2015 with the commercial launch of several software-as-a-service (SaaS) modules that to-date had only been in academic or pilot use cases.
Issues preventing the prior use of these technologies, such as costs, product maturity, scalability, and demonstrated track record, are now at a point where commercialization is possible.


Table Of Contents

2015 Global Outlook of the Healthcare Industry : Digitization, Decentralization and Democratization of Healthcare
Executive Summary 3
Total Global Healthcare Industry Outlook 7
• Key 2015 Healthcare Market Predictions 8
• Global Healthcare Revenues by Sector in 2014 and 2015 10
• Global Healthcare Revenues by Region in 2014 and 2015 11
Industry Sector Outlook 13
• 2015 Market Snapshot—Pharmaceuticals and Biotechnology 14
• 2015 Market Snapshot—Medical Devices 15
• 2015 Market Snapshot—Patient Monitoring 16
• 2015 Market Snapshot—Medical Imaging Equipment 17
• Market Sales 2015—In Vitro Diagnostics 18
• 2015 Market Snapshot—Healthcare IT 19
2015 Key Trends Watch 20
• Key 2015 Pharmaceuticals and Biotechnology Trends 21
• 2015 Pharmaceuticals and Biotechnology Trends 23
• Key 2015 Healthcare IT Trends 25
• Key 2015 IVD Trends 27
• Key 2015 Medical Imaging Trends 29
• Key 2015 Business Trends 31
• Key 2015 Care Delivery Trends 33
Key Conclusions 35
Appendix 38

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