Table of Contents
•Primary interviews were conducted with key industry experts and regulatory authorities. Designations of interviewed participants include chief executive officers, marketing managers, directors, and vice presidents.
•Secondary research sources such as in-house Frost & Sullivan database, Frost & Sullivan’s Decision Support Database, company annual reports, scientific journals, and industry-related articles have also been utilized.
•The objective of the research service is to present a comprehensive analysis of the Western and Eastern European Custom Procedure Trays and Packs (CPTP) market potential and key market dynamics.
•The study also covers factors driving the growth, challenges affecting the industry, and opportunities within the total market and the market segments as estimated for the forecast period.
•The study period is from 2011 to 2019, with 2014 as base year and 2015 to 2019 as the forecast period.
•The revenue of the total Western and the Eastern European CPTP market was estimated to be $ x million in 2014. It is a growing market and is expected to reach $ x million by 2018 at a CAGR of x %.
•Both Western and Eastern European hospitals have started incorporating CPTP as a standard setting within their framework, as it results in increased saving of cost as well as time, and consequently improves the overall efficiency of procedures.
•The global population is ageing and obesity and diabetes are on the rise as well. These result in increased procedure volumes, which increases the usage of CPTP, thereby, increasing the revenue in this market.
•However, due to the current economic slowdown, manufacturers of CPTP products are forced to keep prices down, thus, causing a strain on market revenue.
•Additionally, there are no definitive government regulations mandating the use of CPTPs within hospital settings. The varying nature of regulations across Europe has lead to its poor adoption.
•Despite the high number of market participants, a majority of the share is controlled by a handful of select participants such as Mölnlycke Health Care, Medline Industries, Inc., and Novartis.
Key Questions This Study Will Answer
What is the market size and potential for CPTP products?
Which segment of CPTP is growing the fastest? How long will it continue to grow, and at what rate?
What is the greatest challenge faced by the CPTP market and how can it be overcome?
Are the products and services offered currently meeting customer needs, or are there additional developments needed?
Emphasis must be continually placed on the advantages that hospitals derive from a total service offering and pack programme. Continued education will help change end-user perception and unlock the true value of a holistic pack programme for customers.
CPTP providers will have to find a sweet spot between customising trays according to end-user preferences and standardising trays to keep control of their own costs. One way to address this problem is by standardising basic commodity items in packs.
Companies are trying to provide greatest pack component coverage. Currently, only around x % of the items needed for a specific procedure is catered to. The remaining x % is bought from individual suppliers. Decreasing the gap will be a win-win situation for both the customer as well as the company.
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