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  4. > Consumer Communication Services Preferences: Enter Broadband Network Service Operators

Executive Summary

Over the last five years, Stratecast has conducted its annual consumer communication services preferences surveys—a key stone for the rest of the research conducted throughout the year—to understand consumers’ perspectives of communication services, and to help service operators navigate through this dynamic industry.

In last year’s Consumer Communication Services Preferences report, Stratecast discovered that the quad play is a new dual play, which consists of landline and wireless broadband.1 After analyzing data from this year’s consumer preferences survey, it has become more evident that the market is continuing to shift to a dual play modality. This shift is a result of applications and services becoming increasingly over-the-top.

Consumers are also finding it more convenient and economical to access voice and video services over a broadband network. In fact, Stratecast’s quarterly tracking data agree with this trend. During the last two years, in the video market, subscribers from cable and satellite operators have declined because of IPTV and over-the-top services. However, overall, the North American services market—which includes voice, video, broadband, and wireless—is alive and well because innovative services are driving competition, and changing the dynamics of the communications industry. Stratecast projects that both broadband and wireless markets will continue to increase their subscriber and revenue platforms; while the voice market continues to decline, and the video market (satellite, cable, IPTV) remains flat, as conventional TV operaters continue to loss subscribers. It bears noting that cable and satellite operators are compensating for their loss of subscribers by increasing the price of their services.

Clearly, broadband is becoming an important enabler of the service space. Stratecast projects the number of broadband service subscribers to overtake video service subscribers in the near future. Operators not engaging in innovative services over a broadband network will find it hard to compete in such a volatile market.

Table Of Contents

Consumer Communication Services Preferences: Enter Broadband Network Service Operators
Executive Summary 5
Introduction 6
State of the Market 7
Demographics 8
Consumer Communication Preference Survey 9
Bundled Packages 11
Consumer Communication Services
Local Landline: To What Extent Will It Decline? 13
Broadband Moving on Up 14
Subscription Video: Where to Go from Here 17
Wireless - A Fiercely Competitive Landscape 19
Emerging World of OTT 21
Service Operator Suggestions 23
The Last Word 25

List of Exhibits

Exhibit 1: North American Consumer Communication Services Subscriber Market 3Q07 - 3Q14 7
Exhibit 2: North American Consumer Communication Services Revenue Market 3Q07 - 3Q14 8
Exhibit 3: Demographics 9
Exhibit 4: Services to which Consumers Subscribe 10
Exhibit 5: Importance of Communication Service 11
Exhibit 6: Which service do you purchase as a separate service or bundle? 12
Exhibit 7: Importance of Bundled Packages 12
Exhibit 8: North American Voice Tracker 3Q07 - 3Q14 13
Exhibit 9: Satisfaction with Landline 14
Exhibit 10: North American Broadband Subscribers 3Q07- 3Q14 15
Exhibit 11: Satisfaction with Broadband 16
Exhibit 12: Speed of Data/Internet Service Subscriptions 16
Exhibit 13: What speed would make you satisfied with broadband service? 17
Exhibit 14: North American Video Subscribers 3Q07 - 3Q14 18
Exhibit 15: Satisfaction with Subscription TV 18
Exhibit 16: Do you watch streaming video over the Internet? 19
Exhibit 17: North American Wireless Subscribers 3Q07 - 3Q14 20
Exhibit 18: What are you looking for in a wireless provider? 20
Exhibit 19: Satisfaction with Wireless 21
Exhibit 20: Where do you watch Internet video? 22
Exhibit 21: Would you purchase a voice and video communications service package? 22
Exhibit 22: OTT Video Players 23

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