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  5. > Strategic Analysis of the Global Fuel Additives Market : Increased Fuel Consumption Steers Additive Demand in APAC and ROW Markets

Key Findings

Deposit control, antioxidants, and anti-corrosion additives remain key gasoline additives. Unlike gasoline fuel additives, diesel fuel additives vary significantly across all regions due to the prevailing regulatory scenario and climatic conditions.
Environment Protection Agency (EPA) regulations in the US and European Standards Organization (CEN) regulations in Europe that aim to reduce sulphur content in the fuel, significantly boost additive consumption. Furthermore, tightening regulations to improve vehicle efficiency and fuel economy are expected to accelerate additive demand. MARPOL regulations in Europe remain the most stringent in the marine industry.
Regulations are beginning to be implemented in the Asia-Pacific (APAC) and Rest-of-World (ROW) regions, leading to increased additive consumption. However, lack of regulatory enforcement in a number of countries within APAC and ROW remains a key factor deterring additive demand in the region.
Cetane improvers are extensively used in North America and Europe due to stringent fuel-efficiency regulations. However, a less-stringent regulatory scenario in APAC and ROW regions has resulted in a smaller share of cetane improvers.
Varying sulphur content in diesel fuels steer the usage of lubricity additives across regions. For instance, Ultra Low Sulphur Diesel (ULSD) fuels used in Europe and North America have driven the need for lubricity improvers, as the lubricity that sulphur offers is minimized. However, the demand for lubricity additives remains fairly low in APAC and ROW regions, as the sulphur content in diesel remains significantly high, thereby, offering inherent lubricity to the fuel.
Demand for lubricity additives is expected to be impacted by biodiesel regulations such as Renewable Energy Directive (RED) and Renewable Fuel Standards (RFS) in Europe and North America, respectively. Increasing biodiesel content in the fuel often results in increased lubricity, thereby, reducing the need for lubricity improvers.
There is a strong demand for flow improvers in the North American and European markets, whereas these additives hold a smaller share in APAC and ROW regions, as a number of countries in these regions have tropical climates.

Strategic Factsheet

•The revenue of the global fuel additives market was estimated to be $ x million in 2013 and is forecast to grow at a Compound Annual Growth Rate (CAGR) of x % between 2013 and 2017.
•The gasoline segment, with a x % share in revenue, dominates the market. The diesel segment is poised for a revenue CAGR of x %.
•The market is highly competitive, with the top x participants holding a combined market share of x % 2013.
•A broad product portfolio, reliability, and strong brand value will remain the key competitive aspects in the market.
•The global fuel additive market is forecast to reach $ x million by 2017.
•Volume shipments are expected to reach x KT by 2017, growing at a CAGR of x %.
•The North American region is projected to continue dominating the geographic landscape with x % of the total market in 2017.
•Asia-Pacific (APAC) and Rest of World (ROW) will continue to grow strongly during the forecast period due to stable economies, growing manufacturing output, and increasing fuel consumption.
•The gasoline additives segment is likely to continue to dominate the, whereas the diesel additives segment is poised for strong growth.

CEO’s Perspective

Fuel additive manufacturers are focusing on developing sophisticated additive packages to deliver multiple functionalities. Over and above this, manufacturers are continuously aiming to develop products with superior price performance index, as customers are becoming increasingly price sensitive.
Strong relationships with customers, technical competence, timely delivery of products along with robust after-sales service models remain key competitive factors in the fuel additives market.
Urbanisation trends, regulations for improving fuel efficiency and reducing sulphur content are projected to contribute to the growing demand for fuel additives. APAC and ROW regions are witnessing a strong impact of the Mega Trends on fuel additives demand.
Strategic partnerships between fuel-additive manufacturers and fuel formulators, as well as with distributors and resellers, aid additive manufacturers to gain a strong foothold in the marketplace.
Global fuel-additive manufacturers have an edge over regional competitors in terms of reaching out to refiners and fuel formulators that are often large global companies catering to customers.

Market Overview

•The Technical Committee of Petroleum Additives Manufacturers in Europe (ATC) defines fuel additives as “a chemical substance or preparation, added to a fuel, in concentration typically of less than x %, to impart or enhance desirable properties or to suppress undesirable properties.”
•Additives are a critical part of the fuel and are used at every level in the fuel-formulation value chain. Additives are added at the refinery level in order to make the fuel complaint to prevailing regulatory requirements. Corrosion inhibitors, stabilizers, antioxidants, and metal deactivators are some of the additives that are added at the refinery level. Additives such as demulsifiers and antifoams are added to the fuel in order to facilitate un-interrupted transportation of fuel along the pipeline.
•Additisation at the fuel-marketer level, when the fuels reach the terminals from the refineries, is gaining traction. This remains critical, as fuel formulators use sophisticated additive packages to ensure a niche for themselves in the highly competitive marketplace. Rising demand from end users and regulatory bodies for high-quality and high-performance fuels are steering the additisation process.
•End users add additives to the fuel either to enhance fuel efficiency or to improve vehicle performance and cleanliness. Cetane improvers and cold-flow improvers are some of the additives that are added at the end-user level.

Oil Refining Process
•Reduced use of crude oil
•Lower processing cost
•Improved fuel-storage properties

Fuel Performance Benefits
•Ignition improvements
•Complete combustion
•Reduced emission particulates
•Enhanced fuel economy
•Engine cleanliness

Other Benefits
•Reduced maintenance for end users
•Conformance to regulatory and OEM specifications

Key Questions This Study Will Answer

At what stage of its lifecycle is the market and how is it expected to grow?
What are the key factors driving and restraining market growth?
What are the dynamics influencing the growth of the different market segments?
What are the growth opportunities for the different application segments in the market?
Who are the leading market participants?
What are the key competitive factors governing the market?

Table Of Contents

Strategic Analysis of the Global Fuel Additives Market : Increased Fuel Consumption Steers Additive Demand in APAC and ROW Markets
Executive Summary 4
Market Overview 11
Mega Trends and Industry Convergence Implications 26
Total Fuel Additives Market -
• Drivers and Restraints 30
• Forecast and Trends 46
• Market Share and Competitive Analysis 61
CEO's 360 Degree Perspective 66
North America Breakdown 68
• North America—Gasoline Additives Breakdown 78
• North America—Diesel Additives Breakdown 84
• Market Share and Competitive Analysis—North American Fuel Additives Market 91
Europe Breakdown 94
• Europe—Gasoline Additives Breakdown 104
• Europe—Diesel Additives Breakdown 109
• Market Share and Competitive Analysis—European Fuel Additives Market 116
APAC Breakdown 119
• APAC—Gasoline Additives Breakdown 129
• APAC—Diesel Additives Breakdown 134
• Market Share and Competitive Analysis—Fuel Additives Market 141
ROW Breakdown 144
• ROW—Gasoline Additives Breakdown 154
• ROW—Diesel Additives Breakdown 159
• Market Share and Competitive Analysis—Fuel Additives Market 166
The Last Word 169
Appendix 172

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