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Asia-Pacific Online Payment Methods: Full Year 2016

  • March 2017
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 131 pages

Shoppers in Asia-Pacific enjoy the convenience of mobile payment, says yStats.com report

Germany-based business research company yStats.com’s new publication “Asia-Pacific Online Payment Methods: Full Year 2016” reveals the evolving payment preferences of online shoppers in the vast region. Among other findings cited in the report is the rapid adoption of mobile payments as shoppers find convenience in paying with a mobile device.

The yStats.com report tells of variation in payment methods between the 10 online retail markets covered, as well as general trends affecting the region. In advanced economies of Australia, Japan and South Korea, online shoppers prefer traditional credit cards for payment, while in the developing nations, led by China, alternative methods are preferred. The increasing use of mobile payment is a common trend across the region.

Merchants and payment processors are learning that a variety of methods is necessary to accommodate the payment preferences of online shoppers. A survey cited in the yStats.com report reflects that nearly one third of shoppers surveyed in Japan had abandoned an online shopping cart when they reached check-out and learned that their preferred method of payment was not available.

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Table Of Contents

Asia-Pacific Online Payment Methods: Full Year 2016
1. Management Summary

2. Global Developments
Online and Mobile Payment Trends, H2 2016
Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 and 2020f
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015
Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016
Value of Online Payment Fraud, in USD billion, 2015 and 2020f
Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f
Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online Purchases in the Next 12 Months, in %, November 2016
Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016
Top 10 Merchant Acquirers, by Volume, in USD billion, 2015
Mobile Payments Share of Total Consumer Card Payments, in %, 2016e and 2021f
Breakdown of Mobile Payments by Usage Case, by Europe and North America, 2016e
Mobile Proximity Payment Transaction Value, in USD billion, 2014 and 2019f
Number of Proximity Mobile Payment Users, in millions, 2014 - 2019f
Mobile P2P Money Transfer Transaction Value, in USD billion, 2014 and 2019f
Number of Mobile P2P Money Transfer Users, in millions, 2014 - 2019f
Mobile and Wearable Contactless Payments, in USD billion, 2015 and 2018f
Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015
Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015
Share of Internet Users Who Look Forward to Being Able to Pay for More Transactions from Mobile Device, in %, by Asia-Pacific, Europe, Latin America, the USA, and Global Average, August 2016
Contactless Payment User Penetration, in % of Banked Population, July 2016
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016
Share of Mobile Shoppers Paying with Mobile Wallets, by Selected Countries, in %, August 2016
Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016
Number of Mobile Money Accounts, by Registered and Active, by Selected Regions, in millions, December 2015
Breakdown of Types of Payments Made with Mobile Money, by Number of Transactions and Value of Transactions, in %, December 2015

3. Asia-Pacific
3.1. Regional
Breakdown of E-Commerce Sales by Payment Method, in %, 2015 and 2020f
Share of Adults Using Digital Wallets, in %, by Selected Countries and Regional, 2013 - 2015

3.2. Advanced Markets
3.2.1. Japan
Online and Mobile Payment Trends and News about Players, H1 2016
Online and Mobile Payment Trends and News about Players, H2 2016
Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, March 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, March 2016
Reasons for Choosing a Particular E-Commerce Website, incl. Payment-Related, in % of Online Shoppers, March 2016
Breakdown of Experience with Cases Where Preferred Payment Method Was Not Offered, in % of Online Shoppers, March 2016
Top Places to Use Credit Card, incl. “Online Shopping/Mail Order”, in % of Internet Users Who Used Credit Card in the Previous 6 Months, November 2016
Top Purposes of Using a Credit Card, incl. “Online Shopping and Internet Services”, in % of Adults Who Would Like to Use Credit Cards, July 2016
Breakdown of Attitude to Being Asked to Enter a Password or Other Identification in Addition to Credit Card Number and Expiration Date When Shopping Online, in % of Adults, July 2016
Breakdown of Awareness of Virtual Currencies, in % of Internet Users, and Interest in Using Them, in % of Internet Users Who Know Virtual Currencies, May 2016
Locations for Current/Intended Use of Virtual Currencies, incl. “Online Shopping”, in % of Internet Users Who Are Aware of Virtual Currencies and Are Interested in Using Them, May 2016
Payment Methods Used in Physical Stores, incl. “E-Money”, in % of Internet Users, by Age Group, August 2016
Number and Value of Electronic Money Transactions, in millions and in JPY billions, and in % Year-on-Year Change, 2010-2015
Mobile Payments Solutions Used for Payment In-Store, in % of Internet Users, August 2016

3.2.2. South Korea
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, by PC and Mobile Shoppers, October 2015
Reasons for Shopping Online, incl. Payment-Related, in % of Online Shoppers, by PC and Mobile Shoppers, October 2015
Reasons for Using Mobile Payment Services, in % of Mobile Payment Users, May 2016
Purposes of Using Mobile Payments, in % of Mobile Payment Users, September 2015
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2014 and 2015
Overview of Four Selected Mobile Payment Services, incl. Provider, Launch Date and Number of Users, June 2016
Daily Average Value of Mobile Card Payments, in KRW billion, 2014 and 2015
Breakdown of Payment Instruments Used, by Transactions Number and Value, in %, incl. “Mobile Cards”, 2015
Reasons for Not Using Mobile Financial Services, by Score, in %, 2015


3.2.3. Australia
Share of Credit Cards in Number of Domestic B2C E-Commerce Payments, in %, FY 2010/11 and FY 2015/16
Value of Card-Not-Present Fraud, in AUD million, and Share of Total Card Fraud, in %, 2010 - 2015
Share of Online Shoppers Who Are More Inclined to Shop More Often from a Store Which Saves Their Payment Details for One-Click Ordering, by Mobile Shoppers and Non-Mobile Shoppers, in %, April 2016
Share of Internet Users Who Would Feel Confident that Their Money Is Secure If They Used Contactless Payments, April 2016
Share of Banked Population Who Used Contactless Payments, by Contactless Card and Mobile Wallet, in %, 2015/2016
Breakdown of Frequency of Using Contactless Payments In-Store, in % of Internet Users, 2015

3.3. Emerging Markets
3.3.1. China
Online and Mobile Payment Trends and News about Players, H1 2016
Online and Mobile Payment Trends and News about Players, H2 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
E-Wallet's Share of E-Commerce Sales, in %, 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
Number of Online Payment Users, in millions, and Penetration, in % of Internet Users, 2012 - 2015 and June 2016
Third-Party Online Payment Volume, in CNY trillion, by Two Comparative Estimates, Q1 2015 - Q2 2016
Third-Party Online Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2019f
Breakdown of Third-Party Online Payment GMV, by Type, in %, Q2 2015 - Q2 2016
Breakdown of Third-Party Online Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2016
Number of Mobile Payment Users, in millions, and Penetration, in % of Mobile Internet Users, 2014, 2015 and June 2016
Third-Party Mobile Payment Volume, in CNY trillion, by Two Comparative Estimates, Q1 2015 - Q2 2016
Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2019f
Breakdown of Third-Party Mobile Payment, by Type, in %, Q2 2015 - Q2 2016
Breakdown of Third-Party Mobile Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2016
Number of Active Users of Selected Mobile Payment Services, in millions, Q4 2015
Breakdown of Payment Methods Used in Mobile Payment Accounts, in % Mobile Payment Users, 2015
Mobile Payment Scenarios, in % of Mobile Payment Users, 2015
Reasons for Using Mobile Payments, in % of Mobile Payment Users, July 2016

3.3.2. Taiwan
Share of Smartphone Users Who Use Mobile Payment Services, in %, 2014 and 2015
Top 5 Verification Methods Acceptable to Consumers in Mobile Payments, in % of Mobile Payment Users, 2015

3.3.3. India
Online and Mobile Payment Trends and News about Players, H2 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Share of Returns in All Online Purchases and Cash on Delivery Purchases, 2015
Share of Urban Online Shoppers Aged 31-54 Who Prefer Online Payment Methods, in %, 2015
Breakdown of E-Commerce Payment Volume by Payment Methods, in %, 2015 and 2020f
Value of Payment Transactions by Selected Non-Cash Payment Methods, in INR billion, Volume, in millions, and Change, in %, incl. Mobile Wallets, FY 2014-2015 and FY 2015-2016
Purposes of Using Mobile Wallets, in % of Mobile Wallet Users, April 2016
Top 3 Mobile Wallet Apps, by Penetration, in % of Mobile Payment App Users, and Average Time Spent Per User Per Month, in minutes, December 2015 and April 2016
Breakdown of Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, 2015

3.3.4. Indonesia
Breakdown of E-Commerce Payments by Payment Method, by Approximate Share in %, 2015
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, December 2016
Breakdown of Reasons to Choose Payment via ATM, in % of Online Shoppers Who Pay for Online Purchases via ATM, December 2016
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2016
Reasons to Choose an E-Commerce Website to Purchase From, incl. Payment-Related, in % of Online Shoppers, August 2016
Number of E-Money Transactions, in millions, and Value, in IDR billion, 2010 - 2015
Breakdown of Locations of Using Digital Wallets, in % of Internet Users Using Digital Wallets, by Gender, 2015
Most Popular Non-Bank Fintech Services, in % of Non-Bank Fintech Service Users, November 2016
Areas with Most Demand for Increased or Clearer Regulation According to Fintech Companies, in %, November 2016

3.3.5. Thailand
Breakdown of E-Commerce Revenues of Retail and Wholesale Trade Companies by Payment Method, in %, 2015
Payment Methods Used in Online Shopping, by Gender and Generation, May 2015
Value Online Payment Transactions, in THB billion, and Number, in millions, by Bank, Non-Bank and Total, 2010 - 2015
Value of Mobile Payment Transactions, in THB billion, and Volume, in millions, by Bank, Non-Bank and Total, 2010 - 2015

3.3.6. Malaysia
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, June 2016
Top 5 Reasons Preventing Consumers from Conducting Certain Banking Activities via Mobile, in % of Internet Users, March 2016

3.3.7. Vietnam
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 and 2015
Payment Methods Offered, in % of E-Commerce Companies, 2015
Top 5 Online Payment Service Providers, in % of E-Commerce Companies Accepting Online Payment, 2015

Companies Mentioned
Alipay.com Co. Ltd., Android Inc., Apple Inc., Axis Bank Ltd, Bao Kim S.A., Bic Camera Inc., Doku, FamilyMart Co. Ltd., FeliCa Networks Inc., Flipkart Online Services Pvt. Ltd., Freecharge Payment Technologies Pvt Ltd, Google Inc., GMV Innovating Solutions, HDFC Bank Ltd, ICICI Bank Ltd, JCB Co. Ltd., Kakao Corp., Lawson Inc., MasterCard Inc., McDonald's Corp., Mi-Pay Inc., MobiKwik Ltd., Mitsubishi UFJ Financial Group Inc., Nanaco, Naver Corp., Ngan Luong JSC, PayPal Inc., Paytm Ltd., Rakuten Edy Inc., Samsung Pay Inc., SBI Inc., Shopclues.com Ltd., Snapdeal, Suica, Taobao Balance, Tencent Holdings Ltd., Tenpay Ltd., Visa Inc., Waon Development Ltd., Wirecard AG, Xiaomi Corp., Yodobashi Camera Co. Ltd., Yu'ebao, 7-Eleven Inc.

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