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Europe Online Payment Methods: Full Year 2016

  • March 2017
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 189 pages

Recent Publication from yStats.com Provides Projected Updates to Online Payment Methods in Europe

While bank cards and digital payment systems like PayPal are the top preferred payment methods across Europe, there are differences in both European sub-regions as well as among individual countries regarding online consumers’ payment method preferences. A survey cited in the yStats.com report shows that many E-Commerce consumers in Russia prefer credit and debit cards when buying online, but cash on delivery is still used by many shoppers. In Poland, about half of surveyed digital customers favor transfer via payment systems. In contrast, online shoppers from other emerging markets including Greece, Kazakhstan, Romania, Czech Republic and Hungary prefer cash on delivery more.

According to the yStats.com report, in an advanced market like the UK, nearly two thirds of E-Commerce customers use bank cards to make online purchases. Other advanced markets like Denmark, Austria, Belgium and France contain online consumers who also prefer bank cards. One outlier is Germany where E-Commerce consumers prefer invoicing, though this number of those who prefer invoicing is at a decrease. In 2016, more than half of E-Commerce consumers left a shopping cart because their desired payment method was unavailable.

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Table Of Contents

Europe Online Payment Methods: Full Year 2016
1. Management Summary

2. Global Developments
Online and Mobile Payment Trends, H2 2016
Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 and 2020f
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015
Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping,
in % of Cross-Border Online Shoppers, August 2016
Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016
Value of Online Payment Fraud, in USD billion, 2015 and 2020f
Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f
Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online Purchases in the Next 12 Months, in %, November 2016
Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016
Top 10 Merchant Acquirers, by Volume, in USD billion, 2015
Mobile Payments Share of Total Consumer Card Payments, in %, 2016e and 2021f
Breakdown of Mobile Payments by Usage Case, by Europe and North America, 2016e
Mobile Proximity Payment Transaction Value, in USD billion, 2014 and 2019f
Number of Proximity Mobile Payment Users, in millions, 2014 - 2019f
Mobile P2P Money Transfer Transaction Value, in USD billion, 2014 and 2019f
Number of Mobile P2P Money Transfer Users, in millions, 2014 - 2019f
Mobile and Wearable Contactless Payments, in USD billion, 2015 and 2018f
Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015
Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015
Share of Internet Users Who Look Forward to Being Able to Pay for More Transactions from Mobile Device, in %, by Asia-Pacific, Europe, Latin America, the USA, and Global Average, August 2016
Contactless Payment User Penetration, in % of Banked Population, July 2016
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016
Share of Mobile Shoppers Paying with Mobile Wallets, by Selected Countries, in %, August 2016
Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016
Number of Mobile Money Accounts, by Registered and Active, by Selected Regions, in millions, December 2015
Breakdown of Types of Payments Made with Mobile Money, by Number of Transactions and Value of Transactions, in %, December 2015

3. Europe
3.1. Regional
Regulatory Trends in Online Payments, H1 2016
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, May 2016
Share of Online Shoppers Who Abandoned Shopping Cart Due to Lack of Favorite Payment Method, in %, by Benelux, Germany, Nordics and the UK, June 2016
Three Factors Contributing to a Poor Online Shopping Experience, incl. Payment-Related, in % of Online Shoppers, by Benelux, Germany, the Nordics and the UK, June 2016
Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
Mobile Payment Readiness and Devices Preferred for Mobile Payment, in % of Internet Users with Bank Accounts, by Sub-Region, Summer 2016
Top 10 Countries By Mobile Payment User Penetration, in % of Surveyed Internet Users, September 2016
Top 10 Countries By Mobile Payment User Penetration, in % of Surveyed Internet Users, September 2016
Share of Online Shoppers Who Are More Inclined to Shop More Often from a Store Which Saves Their Payment Details for One-Click Ordering, by Mobile Shoppers and Non-Mobile Shoppers, by Selected European Countries, the USA and Australia, April 2016
Share of Internet Users Who Would Feel Confident that Their Money Is Secure If They Used Contactless Payments, April 2016
Top Locations Where Consumers Would Want to Use Biometric Authentication for Payments, in % of Respondents, May 2016
Expectations Regarding the Provision of Technical Support for Mobile Payments, in % of Millennials, by Germany, Italy, the Netherlands, and the UK, July 2016
Share of Millennials Who Use Mobile Payments and Who Tried Mobile Payments and Then Stopped Using Them, in %, July 2016
Top 2 Providers Most Preferred by Millennials for Providing a Mobile Payment Service, in %, by Germany, Italy, the Netherlands, and the UK, July 2016
Mobile Payment Platforms Most Known to Millennials, in %, by Germany, Italy, the Netherlands, and the UK, July 2016
Share of Millennials Using Mobile Payment Service from PayPal and Apple Pay, in %, by Germany, Italy, the Netherlands, and the UK, July 2016

3.2. Advanced Markets
3.2.1. UK
Online and Mobile Payment Trends and News about Players, H1 2016
Online and Mobile Payment Trends and News about Players, H2 2016
Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Breakdown of Card Spending by Chip and Pin, Contactless, Online, Mail and Telephone Order, in %, 2015
Online Card Payment Statistics, incl. Online Card Spending, in GBP billion, Share of Total Card Spending, in %, and Average Online Transaction Value, in GBP, 2014 and 2015
Use of Mobile Payments, by Contactless, In-App and In-Store, in % of Smartphone Owners with a Credit/Debit Card, 2016
Average Card Payment Transaction Value by Channel, incl. “Online” and “Contactless”, in GBP, 2015
Value of E-Commerce Payments with Credit and Debit Cards, in GBP million, and Volume, in millions, by Retail and Services Sector, 12 Months to November 2016
Breakdown of Security Concerns When Paying by Entering Credit/Debit Card Details Online, in % of Internet Users, 2013 - 2015
Payment Methods Most Trusted in Online Shopping, in % of Online Shoppers, November 2016
Breakdown of Frequency of Using a Mobile Phone for Transactional Activities, incl. “Making Payments in a Shop”, in % of Mobile Users, 2015
Breakdown of Attitude Towards Security of Mobile Payments, in % of Mobile Users, by Age Group, Gender and Total, 2015
Use of Mobile Payments, by Contactless, In-App and In-Store, in % of Smartphone Owners with a Credit/Debit Card, 2016
Share of Internet Users Using Contactless Payment Cards, in %, 2015 and 2016
Contactless Payment Statistics, incl. Number of Contactless Cards Issued, by Debit, Credit and Total, in millions, Monthly Spending on Contactless Cards, in GBP million, Number of Monthly Contactless Transactions, in millions, and Average Value of Contactless Transactions, in GBP, by Debit, Credit/Charge Cards and Total, Number of Accepting Terminals/Outlets, August 2015 and August 2016
Services that Adults Would be Most Comfortable Using Biometric Identification for, incl. “Authorizing Payments”, in %, September 2015
Breakdown of Awareness and Usage of Peer-to-Peer Payments via Mobile or Online Applications, in % of Adult Credit/Debit Card Owners, March 2016
Brand Recognition and Usage Rate of Selected Mobile Wallet Services, in % of Millennials, May 2016
Brands Most Trusted by Consumers for Delivering a Smartphone Wallet App, in % of Smartphone Owners, September 2015, February 2016, June 2016

3.2.2. Germany
Online and Mobile Payment Trends and News about Players, H1 2016
Online and Mobile Payment Trends and News about Players, H2 2016
Breakdown of Online and Mail Order Sales, by Payment Methods, in % and in EUR million, 2014 and 2015
Breakdown of Payment Methods Most Used in Online and Mail Order, in % of Shoppers, January 2013 - January 2016
Breakdown of B2C E-Commerce Sales by Payment Methods, by incl. Amazon and excl. Amazon, in %, 2015
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2014 and 2015
Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, July 2016
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, May 2015
Most Known Digital Payment Systems, in % of Internet Users, May 2015
Most Important Criteria When Choosing a Payment Method to Purchase Online, in % of Online Shoppers, 2015
Breakdown of the Use of 3D Secure Authentication, in % of Online Retailers, 2015
Risk Management Tools Used, in % of Online Retailers, 2015
Perceived Advantages of Working with a Payment Service Provider, in % of Online Retailers Working with a Payment Service Provider, July 2016
Selected Service Providers Used for Offering Payment by Invoice, Direct Debit and Financing/Invoicing, in % of Online Retailers, July 2016
Costs of Accepting Selected Payment Methods in B2C E-Commerce, by Direct and Indirect Costs, in EUR and in % For the Basis Case, August 2016
Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
Usage of and Interest in Mobile Payments In-Store and Payments Based on Biometric Identification In-Store, in % of Consumers, and in % of Retailers, May 2016
Share of Smartphone Users Who Used NFC Payment or Could Imagine Using It in the Future, in %, April 2016
Reasons for Not Using NFC Payments, in % of Smartphone Users Who Have Not Used NFC Payments, April 2016
Awareness of Mobile Payment Providers, incl. Mobile Wallets, in % of Adults, January 2016

3.2.3. France
Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, June 2015 and June 2016
Value of Online Payment Transactions with Bank Cards, in EUR billion, 2014 and 2015
Average Value of Online Payment Transactions with Bank Cards, in EUR, 2014 and 2015
Awareness of Contactless Payments, and Usage of Contactless Mobile Payments, by Monthly Payment with NFC Card and with NFC-Enabled Smartphone, in % of Internet Users, 2014 and 2015
Number of Cards with Contactless Payment Functionality, in millions, May 2015 and May 2016
Number of Retail Stores with Contactless Payment Terminals, in thousands, May 2015 and May 2016
Number of Payment Transactions with Contactless Payment Cards, in millions, May 2015 and May 2016
Share of Respondents Who Used 3D Secure, in %, 2015 and 2016
Share of Respondents Who Trust PayPal with Personal Data, by Total, Ages 18-34, and Compared to a Bank, in %, June 2016
Share of Respondents Who Used or Would Like to Use Contactless Payment, by Total Respondents and 18-34 Year-Olds, in %, June 2016
Satisfaction with Various Aspects of Contactless Payment, in % of Contactless Payment Users, 2015 and 2016
Breakdown of Readiness to Pay via Mobile Phone, in % of Internet Users, June 2016

3.2.4. Spain
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 and 2016
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2014 and 2015
Breakdown of Aspects Most Important for Payment Methods in Online Shopping, in % of Online Shoppers, 2015
Payment-Related Problems that Led to Cancellation of Online Purchase, in % of Online Shoppers, 2014 and 2015
In-Store Mobile Payments Used, by Type, in % of Digital Shoppers, February 2016
Mobile Payment Apps Installed, in % of Mobile Payment App Users, July 2016

3.2.5. Italy
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2016f
Breakdown of Online Purchases by Payment Methods, Q1 2016
Average Online Purchase Value, by Payment Method, in EUR, Q1 2016
Breakdown of Electronic Retail Payments, by Card Payments In-Store and Digital Payments, incl. Online and Mobile, 2013 - 2015
Contactless Payment Statistics, incl. Number of Contactless Cards in Circulation, in millions, Number of Active Contactless Cards, in millions, Value of Contactless Transactions, in EUR billion, Number of Contactless Transactions, in millions, Number of Contactless POS, in thousands, 2012 - 2015

3.2.6. Netherlands
Breakdown of Online Purchases by Payment Methods, in %, H1 2015 and H1 2016
Breakdown of Selected Online Payment Method Users by Gender, Age Group and Education Level, in %, Q2 2016
Share of “iDEAL” and “Credit Card” in Mobile Purchases, in %, H1 2015 and H1 2016

3.2.7. Sweden
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, Q4 2014 and Q4 2015
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016
Reasons to Choose a Particular Payment Method, in % of Online Shoppers, Q2 2016
Awareness and Usage of Mobile Wallet Solutions, in % of Internet Users, Q2 2016

3.2.8. Denmark
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, Q4 2014 and Q4 2015
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, and Breakdown of Cards Used in Online Shopping, in % of Online Shoppers Paying with Cards, 2015
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016
Awareness and Usage of Mobile Wallet Solutions, in % of Internet Users, Q2 2016

3.2.9. Belgium
Breakdown of Online Purchases by Payment Methods, in %, Q1 2015 and Q1 2016
Reasons for Not Shopping Online, incl. Payment-Related, in % of Individuals Who Do Not Shop Online, 2015
Top 5 Preferred Payment Service Providers and Top 3 Criteria for Choosing a Payment Service Provider, According to Web Agencies, October 2016
Share of Online Shop Projects Where Mobile Payments Are Possible, in %, and Share of Online Shop Projects With Mobile Payments Where In-App Payments Are Possible, in %, October 2016
Breakdown of Barriers to Mobile Purchases, incl. Payment-Related, in % of Online Shoppers, June 2016

3.2.10. Switzerland
Top Two Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 and 2015

3.2.11. Norway
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, Q4 2014 and Q4 2015

3.2.12. Austria
Payment Methods Used in Online Shopping, in % of Respondents, 2015

3.2.13. Finland
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, Q4 2014 and Q4 2015

3.3. Emerging Markets
3.3.1. Russia
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 - 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2015
Share of Online Shoppers Paying by Bank Card and by Cash on Delivery, in %, October 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016
Payment Methods Used in Online Shopping, by Product Category, in % of Online Shoppers, December 2015
Top 5 E-Money Services Used, in % of E-Money Users, December 2015
Online Payment Value, in RUB billion, and in % Year-on-Year Change, 2014 - 2017f
Share of Internet Acquiring, in % of Total Acquiring Volume, 2014 - 2016
Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May 2016
Top 7 Payment Aggregators, Top 8 Payment Gateways and Top 5 Acquiring Banks and Top 6 E-Wallets Used by Digital Agencies When Integrating Payment Instruments into Client Projects, April 2016
Overview of Pricing of Top 7 Payment Aggregators Used by Digital Agencies, April 2016
Overview of Pricing of Top 6 Payment Gateways Used by Digital Agencies, April 2016
Selected Online Payment Solutions Used by E-Commerce Websites Which Accept Online Payment for Goods and Services, in % of E-Commerce Websites Which Accept Online Payment for Goods and Services, Q4 2015 and Q4 2016
Selected Online Payment Methods Offered by E-Commerce Websites Which Accept Online Payment for Goods and Services, in % of E-Commerce Websites Which Accept Online Payment for Goods and Services, Q4 2015 and Q4 2016
Selected Factors Considered When Evaluating the Quality of an Online Payment Service, in % of Online Merchants, Top 10 Reasons for Cancelling an Online Payment Service and Top 10 Features of Online Payment Services According to Online Merchants, May 2016
Share of Online Merchants Using 3D-Secure, in %, May 2016
Online Payment Methods Used When Paying Online via Smartphone, in % of Users, March 2016
Breakdown of Awareness and Usage of Contactless Payments, by Contactless Bank Cards and Contactless Payment with Mobile Phone, in % of Adult Population, by Total, With and Without Higher Education, October 2016

3.3.2. Poland
Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to December 2016
Types of Mobile Payment Used, in % of Mobile Payment Users, 6 Months to December 2016
Breakdown of Awareness of Apple Pay/Samsung Pay/Android Pay and Intention to Use These Services, in % of Internet Users, December 2016

3.3.3. Turkey
Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2014 - Q3 2016
Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2014 - Q3 2016

3.3.4. Greece
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
Most Important Features of Online Shops, incl. Payment-Related, in % of Online Shoppers, November 2015

3.3.5. Czech Republic
Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Age Group, Q2 2016
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2015

3.3.6. Hungary
Payment Methods Offered by Online Shops, in % of Online Shops, June 2016

3.3.7. Ukraine
Breakdown of Non-Cash Payments, by Online, POS and ATM, in %, 2015
Value of Online Transactions with Bank Cards, in UAH billion, and Number of Online Transactions with Bank Cards, in millions, 2013 - 2015

3.3.8. Kazakhstan
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016

3.3.9. Romania
Breakdown of Payments for Online Purchases by Payment Methods, in %, 2015

Companies Mentioned
Alipay.com Co. Ltd., Android Inc., Apple Inc., Assist Co. Ltd., Barclays PLC, BBVA S.A., BillSAFE GmbH, Dankort, Deutsche Telekom AG, iDeal Inc., Ingenico Group S.A., Klarna AB, MasterCard Inc., Mercedes Corp., MultiSafepay BV, Paydirekt GmbH, PayPal Inc., Robokassa, Samsung Pay Inc., SOFORT GmbH, Swish Inc., Visa Inc., Worldline S.A., Yandex.Kassa

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