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Latin America Online Payment Methods: Full Year 2016

  • March 2017
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 75 pages

Credit cards are the most popular online payment method in Latin America, reveals yStats.com

International consumer surveys cited in the yStats.com report show that credit cards are the top online payment method in Latin America and worldwide. However, there are deviations amongst consumer preferences in various Latin American countries.

About three-quarters of Brazilian online consumers prefer to make purchases with credit cards. Notably though, many of these credit cards are domestic, making up about half of 2015 E-Commerce sales in Brazil. Boleto Bancario came in second in terms of share, with international credit cards following in third. In Argentina, credit cards were also the leading used online payment method.

Mexico presents a different case. The yStats.com report cites a survey from 2016 showing PayPal as the top online payment method, with debit and credit cards next. Both PayPal and debit cards improved by a few percentage points in share of digital buyers from 2015 to 2016, while credit card decreased.
According to information from the yStats.com report, mobile payment usage is still at an early stage in this region, but is continuing to develop further. In a global survey of Internet users, the highest share of respondents who look forward to mobile payments came from Latin America.

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Table Of Contents

Latin America Online Payment Methods: Full Year 2016
1. Management Summary

2. Global Developments
Online and Mobile Payment Trends, H2 2016
Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 and 2020f
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015
Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016
Value of Online Payment Fraud, in USD billion, 2015 and 2020f
Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f
Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online Purchases in the Next 12 Months, in %, November 2016
Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016
Top 10 Merchant Acquirers, by Volume, in USD billion, 2015
Mobile Payments Share of Total Consumer Card Payments, in %, 2016e and 2021f
Breakdown of Mobile Payments by Usage Case, by Europe and North America, 2016e
Mobile Proximity Payment Transaction Value, in USD billion, 2014 and 2019f
Number of Proximity Mobile Payment Users, in millions, 2014 - 2019f
Mobile P2P Money Transfer Transaction Value, in USD billion, 2014 and 2019f
Number of Mobile P2P Money Transfer Users, in millions, 2014 - 2019f
Mobile and Wearable Contactless Payments, in USD billion, 2015 and 2018f
Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015
Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015
Share of Internet Users Who Look Forward to Being Able to Pay for More Transactions from Mobile Device, in %, by Asia-Pacific, Europe, Latin America, the USA, and Global Average, August 2016
Contactless Payment User Penetration, in % of Banked Population, July 2016
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016
Share of Mobile Shoppers Paying with Mobile Wallets, by Selected Countries, in %, August 2016
Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016
Number of Mobile Money Accounts, by Registered and Active, by Selected Regions, in millions, December 2015
Breakdown of Types of Payments Made with Mobile Money, by Number of Transactions and Value of Transactions, in %, December 2015

3. Latin America
3.1. Regional
Payment Methods Used in Online Shopping, in % of Online Shoppers With Bank Account, July 2016
Penetration and Usage of Contactless Cards and Mobile Payment, in % of Consumers With Bank Account, July 2016
Share of Consumers Interested in In-Store Mobile Payments, in % of Surveyed Consumers, by Brazil and Mexico, June 2016
Top 5 Mobile Services That Have Never Been Used by Mobile Internet Users, incl. Payment-Related, in % of Mobile Internet Users, 2015

3.2 Brazil
Online and Mobile Payment Trends and News About Players, H1 2016
Online and Mobile Payment Trends and News About Players, H2 2016
Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2015
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Breakdown of Online Shoppers' Preference for Payment in Installments, in %, H1 2016

3.3. Mexico
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 and 2016
Online Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
Offline Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
Reasons for Not Storing Credit/Debit Card Information With Online Shops, in % of Online Shoppers, 2015 and 2016
Share of E-Commerce of Total Payments with Credit and Debit Cards, in %, 2015
Breakdown of E-Commerce Card Payment Transactions by Credit Card and Debit Card, in %, 2015
Number of Authorized Payment Transactions on E-Commerce Websites, in millions, Value, in MXN billion, and Authorization Rate, in % of Transactions and in % of Transaction Value, by Credit Cards and Debit Cards, Q1 2015 - Q3 2016
Chargeback Rate, in % of Number of Authorized Payment Transactions on E-Commerce Websites and in % of Their Value, by Credit Cards and Debit Cards, Q1 2015 - Q3 2016
Number of Online Payment Users, in millions, 2014 and 2015
Types of Products and Services Paid for Online, in % of Online Payment Users, 2011 - 2015
Reasons for Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, 2015
Share of Banked Internet Users Who Conduct Banking Transactions on Smartphones, in %, 2015

3.4. Argentina
Breakdown of E-Commerce Sales by Payment Method, in %, 2015
Share of Installments in Total E-Commerce Sales of Companies That Offer Payment by Installments, in %, and Breakdown of Number of Installment Payments, in %, 2015

3.5. Colombia
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Share of Online Shoppers Preferring to Pay by Credit Card, in %, June 2016
Breakdown of Online Payment Made Through Payment Gateways by Credit Cards, Debit to Bank Account and Others, 2014 and 2015

Companies Mentioned
Cielo S.A., GetNet Tecnologia Ltda., MasterCard Inc., PayPal Inc., Rede S.A., Samsung Pay Inc., Starbucks Corp.

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