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Bottled Water in Germany, Euromonitor International

  • March 2015
  • -
  • Euromonitor International
  • -
  • 37 pages

Bottled water consumption continues to grow in Germany due to the long-lasting impact of the health and wellness trend. Thus, the category registered both positive off-trade current value and volume growth in 2014. Compared to the review period average, this was a slightly weaker performance. The potential for further growth, however, is still there, as reflected by the intensifying activities of the biggest players.

Euromonitor International's Bottled Water in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Bottled Water in Germany, Euromonitor International
BOTTLED WATER IN GERMANY

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2009-2014
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
Table 3 Off-trade Sales of Bottled Water by Category: Value 2009-2014
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
Table 6 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume Breakdown 2009-2014
Table 7 Leading Flavours for Off-trade Functional Bottled Water: % Volume Breakdown 2009-2014
Table 8 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
Table 9 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
Table 10 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
Table 11 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
Table 12 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 13 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 15 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Gerolsteiner Brunnen GmbH and Co Kg in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Gerolsteiner Brunnen GmbH and Co KG: Key Facts
Summary 2 Gerolsteiner Brunnen GmbH and Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Gerolsteiner Brunnen GmbH and Co KG: Competitive Position 2014
Mineralbrunnen Ãœberkingen-teinach AG in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 4 Mineralbrunnen Ãœberkingen-Teinach AG: Key Facts
Summary 5 Mineralbrunnen Ãœberkingen-Teinach AG: Operational Indicators
Company Background
Production
Summary 6 Mineralbrunnen Ãœberkingen-Teinach AG: Production Statistics 2014
Competitive Positioning
Summary 7 Mineralbrunnen Ãœberkingen-Teinach AG: Competitive Position 2014
Executive Summary
Performance of Soft Drinks Dragged Down by Ageing Population
Discounters Continue To Dominate Retail Sales of Soft Drinks
Manufacturers Refrain From Major Product Launches in 2014
Product Variety Set To Grow Amidst Further Decline in Volume Sales
Key Trends and Developments
Era of Enduring Volume Sales Growth in Soft Drinks Comes To An End
Premiumisation Becomes the Main Instrument in Manufacturers' Strategies
Latin American Stimulants Become Popular for Use With Soft Drinks
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
Table 34 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 35 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 36 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 37 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 38 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 39 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 40 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 41 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Germany
Definitions
Sources
Summary 8 Research Sources












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