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Cultural Diversity and its Impact on Global Consumer Markets

  • March 2015
  • -
  • Euromonitor International
  • -
  • 70 pages

Strong migration flows, combined with higher birth rates among minority populations, have led to an unprecedented level of ethnic, cultural and religious diversity in developed markets. This, along with ethnic minority consumers’ rising incomes, is profoundly impacting lifestyles and shopping behaviour within Western societies. This global report identifies the new opportunities open to marketers and the shift from traditional ethnic marketing to “marketing in a multicultural world”.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Table Of Contents

Cultural Diversity and its Impact on Global Consumer Markets
CULTURAL DIVERSITY AND ITS IMPACT ON GLOBAL CONSUMER MARKETS
Euromonitor International
March 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Market Drivers
Chart 1 Leading Countries for Net Migration in 2013
Impact on Consumer Markets
Marketing Strategy
Outlook
Chart 2 Forecast Numbers of Foreign Citizens in Developed Markets 2018
Introduction and Definitions
Overview
Definitions
Market Drivers
Increase in Foreign Citizens
Table 1 Number of Foreign Citizens Residing in Developed Markets 2008/2013
Chart 3 Proportion of Foreign Citizens Residing in Developed Markets 2013
Migration Trends
Table 2 Net Migration by Country 2008/2013
Table 3 Net Migration by Country 2008/2013
Remittance Flows
Chart 4 Top 10 Countries by Remittance Inflows 2013
Chart 5 Top 10 Countries by Remittance Outflows 2013
Refugees/asylum Seekers
Table 4 Number of Refugees/Asylum Seekers in Selected Markets 2008/2013
Foreign Study
Table 5 Number of Foreign Students in Selected Host Countries 2008/2013
Influence on Demographics
Chart 6 Age Structure of Hispanic Population in the US 2013
Growing Purchasing Power of Ethnic Consumers
Chart 7 Median Household Incomes in the US by Race/Ethnicity, June 2014
Religious Diversity
Table 6 Selected Religions by Country in 2010
Impact on Consumer Markets
Islamic Consumerism
Table 7 Global Sales of Meat by Type 2008/2013
the Kosher Market
Food and Drink
Table 8 Shopping Behaviour Among Canadian Ethnic Consumers 2014
Ethnic Skin Care
Table 9 Skin Whitening Anti-Agers as a % Of All Anti-Agers 2008/2013
Ethnic Hair Care
Summary 1 Selected Ethnic Hair Care Launches 2013-2014
Marketing Strategy
Chart8 Largest Spenders in Hispanic Media in 2013
Communication Preferences
Celebrity Endorsement
Summary 2 Leading Multicultural Celebrity Brands
Acquisition of Ethnic Brands
Key Market Trends
Australia
Chart 9 Australia: Foreign Versus Native Population 2008/2013/2018
Chart 10 Australia: Top 10 Foreign-born Populations by Place of Birth 2008/2013
Canada
Chart 11 Canada: Foreign Versus Canada-born Population 2008/2013/2018
Chart 12 Canada: Top Five Foreign-born Populations by Place of Birth 2008/2013
Chart 13 Canada: Permanent Residents Admitted by Source Country 2012
France
Chart 14 France: Foreign-born Versus France-born Population 2008/2013/2018
Chart 15 France: Top 10 Foreign-born Populations by Place of Birth 2008/2013
Germany
Chart 16 Germany: German Versus Foreign Citizens 2008/2013/2018
Chart 17 Germany: Top Five Foreign Populations by Citizenship 2008/2013
UK
Chart 18 UK: Foreign-born Versus UK-born Population 2008/2013/2018
Chart 19 UK: Top 10 Foreign-born Populations by Place of Birth 2008/2013
Chart 20 UK: Non-White Population by Race/Ethnicity 2013
US
Chart 21 US: Foreign-born Versus US-born Population 2008/2013/2018
Chart 22 US: Top 10 Foreign-born Populations by Place of Birth 2008/2013
Chart 23 US: Total Population by Race/Ethnicity in 2013
Future Outlook
Trends To Watch
Forecasts
Table Forecast Numbers of Foreign Citizens in Developed Markets 2013/2018
Table 11 Forecast Net Migration in Key Markets 2013/2018












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