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Energy Drinks in Germany

  • February 2017
  • -
  • Euromonitor International
  • -
  • 29 pages

Energy drinks performed very well over the review period, growing its volume sales in the off-trade channel by 57%. However, the category is maturing and competition is intensifying. The strong growth in volume sales was supported by declining unit prices, particularly towards the end of the review period. In current value terms, energy drinks registered a 42% increase over the review period.

Euromonitor International’s Energy Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Energy Drinks in Germany
ENERGY DRINKS IN GERMANY
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2011-2016
Table 2 Off-trade Sales of Energy Drinks: Value 2011-2016
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2011-2016
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2016-2021
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Executive Summary
Soft Drinks Records A Positive Performance in 2016, Benefiting From A Stable Economic Outlook
High-priced Specialities Enjoy Growing Demand
Coca-Cola Leads the Competitive Environment
Smoothies the Most Promising Product Area in 2016
Demographic Situation Expected To Exert A Stronger Impact
Key Trends and Developments
Germans Accept A Price Premium When Buying Soft Drinks As An Indulgence Product
Health Trend Grows Stronger in Soft Drinks
Convenient Packs and Large Bottles Grow at the Expense of Regular Formats
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2012-2016
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2013-2016
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2012-2016
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2013-2016
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Germany
Definitions
Sources
Summary 1 Research Sources

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