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Energy Drinks in Australia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

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Energy drinks off-trade volume growth remained stable at 2% in 2016 – a decline from the review period CAGR of 4% which can be attributed to increasing maturity and the low penetration of energy drink products. In addition, consumers are also displaying growing interest in healthier drinks which have reduced or no sugar and come in re-sealable or smaller pack sizes. For example, in August 2016, Coca-Cola Amatil released Monster Energy Zero Ultra, a zero sugar and lighter tasting energy drink opt...

Euromonitor International’s Energy Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2017

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