Table of Contents
Energy drinks continue to rapidly grow in popularity among young low and mid-income consumers, while the area continues to consolidate, with underperforming brands gradually withdrawing (eg imported SoBe and Ciclón brands). In addition, some brands, such as domestically produced Jet, are adopting aggressive positioning strategies and focusing on lower prices. Key consumption trends include rising demand among a broader segment of lower income consumers, who are shifting from regular daily consum...
Euromonitor International’s Energy Drinks in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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