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Energy Drinks in Denmark

  • February 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

According to articles in Danish newspapers such as Politiken, sales of caffeinated energy drinks for home consumption continued to rise rapidly. Although used responsibly by many, consumption of energy drinks is so vast in Denmark that it is causing harmful effects among adolescents. Energy drinks resemble carbonates but when mixed with alcohol the effects can be dramatic. The escalating sales of energy drinks in Denmark over the review period led to calls for the removal of energy drinks from...

Euromonitor International’s Energy Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Energy Drinks in Denmark
ENERGY DRINKS IN DENMARK
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2010-2015
Table 2 Off-trade Sales of Energy Drinks: Value 2010-2015
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Cult Scandinavia A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 1 Cult Scandinavia A/S: Key Facts
Summary 2 Cult Scandinavia A/S: Operational Indicators
Competitive Positioning
Summary 3 Cult Scandinavia A/S: Competitive Position 2015
Harboes Bryggeri A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 4 Harboes Bryggeri A/S: Key Facts
Summary 5 Harboes Bryggeri A/S: Operational Indicators
Competitive Positioning
Summary 6 Harboes Bryggeri A/S: Competitive Position 2015
Royal Unibrew A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 7 Royal Unibrew A/S: Key Facts
Summary 8 Royal Unibrew A/S: Operational Indicators
Competitive Positioning
Summary 9 Royal Unibrew A/S: Competitive Position 2015
Executive Summary
Health and Wellness Drives Sales and Product Innovation
Soft Drinks Sales Dependent on Summer Weather and Taxes
Category Leader Retains Position in Changing Competitive Landscape
New Product Launches Benefit Driven
Shift Across Soft Drinks Categories Expected
Key Trends and Developments
Improving Economic Climate Drives Value Sales
Tax Reform and A Cold Summer Hampered Sales in 2015
Health Trend Drives Product Innovation and Value Sales
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 33 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Denmark
Sources
Summary 10 Research Sources












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