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Mondelez Bulgaria AD in Packaged Food (Bulgaria)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

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Mondelez Bulgaria AD is expected to continue expanding in Bulgaria by participating in several related packaged food categories. Its strength lies in chocolate confectionery, which is set to remain the main focus of its operations over the forecast period, while participation in dairy is likely to be secondary. The company will exploit its philosophy of providing quick and tasty snacks for young Bulgarians in the form of biscuits, countlines and tablets. The pull approach of the company towards...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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