Table of Contents
Limited innovation and the further consolidation of major global flagship brands continued to be seen within sports drinks in Costa Rica during 2016, with Coca-Cola FEMSA Costa Rica capitalising on strong brand awareness and mass media exposure due to its position as an official sponsor of the 2016 Río Olympic Games. New flavours and sugar free brand extensions were promoted via popular athletes with the aim of improving product perceptions among a wide base of local young mid-income consumers.
Euromonitor International’s Sports Drinks in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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