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Sports Drinks in the Netherlands

  • February 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Sports drinks recorded a further decline in retail volume and value sales in 2015, after years of high growth during the early part of the review period. The major issue facing this category is that consumers have become highly aware of the sugar content of soft drinks in general and sports drinks in particular. As there is almost no way to offer low calorie sports drinks without compromising its energy boosting claims, sports drinks manufacturers are caught in a Catch 22 situation. Instead of...

Euromonitor International's Sports Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sports Drinks in the Netherlands
SPORTS DRINKS IN THE NETHERLANDS
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Sports Drinks: Volume 2010-2015
Table 2 Off-trade Sales of Sports Drinks: Value 2010-2015
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2012-2015
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2015-2020
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Royal Frieslandcampina NV in Soft Drinks (netherlands)
Strategic Direction
Key Facts
Summary 1 Royal FrieslandCampina NV: Key Facts
Summary 2 Royal FrieslandCampina NV: Operational Indicators
Competitive Positioning
Summary 3 Royal FrieslandCampina NV: Competitive Position 2015
United Soft Drinks BV in Soft Drinks (netherlands)
Strategic Direction
Key Facts
Summary 4 United Soft Drinks BV: Key Facts
Competitive Positioning
Summary 5 United Soft Drinks BV: Competitive Position 2015
Executive Summary
Volume Sales of Soft Drinks Remain Static, Value Sales Record Growth
Consumers Look for Natural, Healthy and Easy-to-drink Products
Apart From the Top Three Players, Soft Drinks Is A Fragmented Market
Coca-Cola Revamps Its Complete Cola Range
Modest Growth Projected
Key Trends and Developments
New Niche Brands Perform Well
Consumers Gravitate Towards Natural Drinks With Less Sugar
Dialogue Between Government and Manufacturers Leads To New Goals for Calorie Intake
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 33 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in the Netherlands
Sources
Summary 6 Research Sources












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