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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Argentina's Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foods categories and their packaging.

Key Findings
- High percentage of young consumers makes Argentina a key market for consumer packaged goods.

- The Argentinean Dairy market is forecast to register high growth in volume terms as consumption of Milk and Cheese rises.

- The Milk category dominates consumption in volume terms.

- Demand for healthy products will drive the demand for Drinkable Yogurt and Yogurt category products.

- The use of Rigid Plastics and Carton containers is forecast to grow during 2014-2019.

Synopsis
This report is based on market data to provide a comprehensive brief of the Dairy market in Argentina. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019. The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy
This overview of the Dairy Market in Argentina allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Key Highlights
NA

Table Of Contents

Consumer and Market Insights: Dairy Market in Argentina to 2019
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Argentina market
Historical and projected consumption in the Argentina market
Degree of trade up/down-trade in the Argentina market
Market volume of Argentina by category
Historical and project market value of Argentina by category
Winners and losers in the Argentina market
Segment share of the category and change in market share in the Argentina market
Category level pricing in the Argentina market
Retailer and packaging
Leading retailers in the Argentina food market
Leading distribution channels in the Argentina market
Leading distribution channels by category in the Argentina market
Argentina market by type of packaging
Argentina market by type of packaging closure/outer
Argentina market by type of packaging, forecasted
Private label performance compared to national brands in the Argentina market
Leading companies in the Argentina market by category
Leading brands in the Argentina market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Argentina market
How the trend is influencing consumption in the Argentina market
How to target the trend in the Argentina market
How the trend will evolve in the Argentina market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Argentina market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
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List of Figures
NA

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Related Market Segments :

Cheese
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Food
Dessert

ref:plp2015

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