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  4. > Consumer and Market Insights: Dairy Market in the Netherlands to 2019

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Netherlands's Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foods categories and their packaging.

Key Findings
- The Dairy market is forecast to register positive growth as consumption in the Milk and Butter and Spreadable categories is expected to increase.

- Low Food price inflation in the Netherlands has resulted in consumers trading up to expensive Dairy products.

- Milk category dominates sales by volume.

- The Drinkable Yogurt category is expected to grow faster than the Fromage Frais and Quark category.

- The use of Rigid Plastics packaging material and Tub containers is forecast to grow during 2014-2019.

Synopsis
This report is based on market data to provide a comprehensive brief of the Dairy market in the Netherlands. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019. The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy
This overview of the Dairy Market in the Netherlands allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Key Highlights
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Table Of Contents

Consumer and Market Insights: Dairy Market in the Netherlands to 2019
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Netherlands market
Historical and projected consumption in the Netherlands market
Degree of trade up/down-trade in the Netherlands market
Market volume of Netherlands by category
Historical and project market value of Netherlands by category
Winners and losers in the Netherlands market
Segment share of the category and change in market share in the Netherlands market
Category level pricing in the Netherlands market
Retailer and packaging
Leading retailers in the Netherlands food market
Leading distribution channels in the Netherlands market
Leading distribution channels by category in the Netherlands market
Netherlands market by type of packaging
Netherlands market by type of packaging closure/outer
Netherlands market by type of packaging, forecasted
Private label performance compared to national brands in the Netherlands market
Leading companies in the Netherlands market by category
Leading brands in the Netherlands market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Netherlands market
How the trend is influencing consumption in the Netherlands market
How to target the trend in the Netherlands market
How the trend will evolve in the Netherlands market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Netherlands market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
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List of Figures
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ref:plp2015

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