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Consumer and Market Insights: Savory Snacks Market in Poland

  • February 2015
  • -
  • Canadean Ltd
  • -
  • 58 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Poland's Savory Snacks market. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings
- Poland's Savory Snacks market will witness similar growth in value and volume terms during 2014-2019. Economic prosperity and rising income will escalate the growth of consumer packaged goods market in Poland.

- The Potato Chips category recorded highest consumption in both value and volume terms in 2014.

- The Nuts and Seeds category is forecast to be the fastest growing category in value terms during 2014-2019.

- Frito Lay, Bakalland, Lorenz, Lajkonik and Sokolow are the leading brands in the Savory Snacks market in Poland.

- Flexible Packaging Bag/Sachet will be the most used container type during 2014-2019.

Synopsis
This report is based on market data to provide a comprehensive brief of the Savory Snacks market in Poland. It includes overall Savory Snacks market value and volume analysis, category and segmental breakdown for seven Savory Snacks categories for the period 2009-2019. The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels, and Savory Snacks packaging in the country.

Reasons To Buy
This overview of the Savory Snacks Market in Poland allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Key Highlights
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Table Of Contents

Consumer and Market Insights: Savory Snacks Market in Poland
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Poland market
Historical and projected consumption in the Poland market
Degree of trade up/down-trade in the Poland market
Market volume of Poland by category
Historical and project market value of Poland by category
Winners and losers in the Poland market
Segment share of the category and change in market share in the Poland market
Category level pricing in the Poland market
Retailer and packaging
Leading retailers in the Poland food market
Leading distribution channels in the Poland market
Leading distribution channels by category in the Poland market
Poland market by type of packaging
Poland market by type of packaging closure/outer
Poland market by type of packaging, forecasted
Private label performance compared to national brands in the Poland market
Leading companies in the Poland market by category
Leading brands in the Poland market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Poland market
How the trend is influencing consumption in the Poland market
How to target the trend in the Poland market
How the trend will evolve in the Poland market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Poland market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
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List of Figures
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Related Market Segments :

Savory Snack
Snack Food
Packaging
Seed
Nut

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