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Consumer and Market Insights: Savory Snacks Market in Turkey

  • February 2015
  • -
  • Canadean Ltd
  • -
  • 62 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Turkey's Savory Snacks market. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings
- The Savory Snacks market in Turkey will register higher value and volume growth during 2014-2019, when compared to 2009-2014.

- Processed Snacks is the leading category both in terms of value and volume consumption

- Potato Chips is forecast to register fastest growth in value terms during 2009-2019.

- Potato Chips and Nuts and Seeds will gain market share during 2014-2019

- Flexible Packaging is the most used packaging material while Bag/Sachet is the most commonly used container type in Savory Snacks market in Turkey.

Synopsis
This report is based on market data to provide a comprehensive brief of the Savory Snacks market in Turkey. It includes overall Savory Snacks market value and volume analysis, category and segmental breakdown for six Savory Snacks categories for the period 2009-2019. The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels, and Savory Snacks packaging in the country.

Reasons To Buy
This overview of the Savory Snacks market in Turkey allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Key Highlights
NA

Table Of Contents

Consumer and Market Insights: Savory Snacks Market in Turkey
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Turkey market
Historical and projected consumption in the Turkey market
Degree of trade up/down-trade in the Turkey market
Market volume of Turkey by category
Historical and project market value of Turkey by category
Winners and losers in the Turkey market
Segment share of the category and change in market share in the Turkey market
Category level pricing in the Turkey market
Retailer and packaging
Leading retailers in the Turkey food market
Leading distribution channels in the Turkey market
Leading distribution channels by category in the Turkey market
Turkey market by type of packaging
Turkey market by type of packaging closure/outer
Turkey market by type of packaging, forecasted
Private label performance compared to national brands in the Turkey market
Leading companies in the Turkey market by category
Leading brands in the Turkey market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Turkey market
How the trend is influencing consumption in the Turkey market
How to target the trend in the Turkey market
How the trend will evolve in the Turkey market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Turkey market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
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List of Figures
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Related Market Segments :

Savory Snack
Snack Food

ref:plp2015

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