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Germany - Mobile Data Market Insights, LTE Services and Forecasts

  • March 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 27 pages

The German mobile data market has enormous potential for growth following massive investments by the network operators to upgrade networks supporting mobile data services. The regulator anticipated future growth in coming years by auctioning spectrum in the 1.8GHz and 2.6GHz bands, as well as refarming spectrum below 1GHz for use by mobile broadband. Operators have fast-tracked the development of data-rich applications to improve profit margins as voice ARPU continues to fall in response to competition from resellers and regulatory measures on roaming and termination rates. Mobile TV has not yet caught the public imagination: the national DVB-H licence holder Mobile 3.0 withdrew services soon after launch, partly sabotaged by network operators having introduced handsets allowing users to access free-to-air DVB-T channels. The potential acquisition of E-Plus by Telefónica should produce economies of scale which will heighten competition for LTE customers in a market where the remaining triopoly of MNOs have an equal share of subscribers.

This report provides key statistics and analysis on the mobile data market in Germany, focussing on data services as well as technologies including HSPA and LTE. It also analyses market players' strategies to exploit data revenue in coming years.

Key developments:
Telefónica planning to combine the E-Plus and O2 Germany networks; Vodafone Germany announces imminent plans to market VoLTE-compatible smartphones; E-Plus and O2 deploy Dual Carrier (DC)-HSPA+ technology; Telekom Deutschland trials LTE 4×4 MIMO to provide up to 250Mb/s; O2 launches urban LTE service; m-ticketing developments; demise of mobile TV; regulator opens consultation for use of 900MHz and 1800MHz bands for post-2016; more than 6,000 LTE base stations active; coverage requirements for 800MHz licensees reached; Vodafone becomes first MNO to deliver VoLTE; TD plans 2.5 billion network investment to address future mobile data traffic, plans to extend LTE to 200 cities by end-2013; Vodafone launches cloud service; MNOs step up m-payments platform; regulator's market data; VATM market data analysis; telcos' operating and financial data to Q4 2014; recent market developments.

Companies covered include:
Telekom Deutschland, O2, Vodafone, E-Plus.

Table Of Contents

Germany - Mobile Data Market Insights, LTE Services and Forecasts
1. Synopsis
2. Overview of Germany's mobile data services market
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.2 800MHz-2.6GHz
3.3 900MHz, 1800MHz
4. Mobile technologies
4.1 Third Generation (3G) mobile
4.1.1 Network sharing
4.1.2 Key 3G developments
5. Major mobile operators
5.1 Telekom Deutschland
5.2 Vodafone
5.3 E-Plus
5.4 O2
5.5 Mobile Messaging
5.5.1 Short Message Service (SMS)
5.5.2 Multimedia Messaging Services (MMS)
5.6 Mobile data services
5.6.1 General Packet Radio Services (GPRS)
5.6.2 Enhanced Data for GSM Evolution (EDGE)
5.6.3 High-Speed Packet Access (HSPA)
5.6.4 Evolved HSPA (HSPA+)
5.6.5 High-Speed Uplink Packet Access (HSUPA)
5.6.6 Long-term Evolution (LTE)
5.6.7 Video over mobile
5.6.8 Voce over LTE (VoLTE)
5.6.9 Femtocells
5.6.10 Mobile VoIP
5.6.11 Mobile TV
5.6.12 TETRA (TErrestrial Trunked RAdio)
5.6.13 Mobile content and applications
6. Forecasts mobile market 2010; 2015
6.1 UMTS forecasts
6.2 Notes on scenario forecasts
7. Related reports
Table 1 Number of regular 3G subscribers 2005 - 2014
Table 2 Telekom Deutschland subscribers 2001 - 2014
Table 3 Vodafone Germany voice and data usage 2005 - 2014
Table 4 Vodafone Germany mobile subscribers 2006 - 2014
Table 5 E-Plus - mobile market share 2007 - 2014
Table 6 E-Plus revenue and traffic 2006 - 2014
Table 7 E-Plus subscribers by sector 2006 - 2014
Table 8 O2 subscribers contract and prepaid 2005 - 2014
Table 9 O2 monthly ARPU 2006 - 2014
Table 10 Historic - SMS annual message traffic 1998 - 2004
Table 11 SMS annual message traffic 2005 - 2014
Table 12 SMS sent per day 2005 - 2014
Table 13 MMS traffic 2002 - 2012
Table 14 Mobile data sent 2005 - 2014
Table 15 Annual mobile data revenue 2008 - 2014
Table 16 Mobile data as proportion to mobile revenue, by type 2007 - 2013
Table 17 Broadband-capable handset sales 2006; 2010; 2015
Table 18 Forecast UMTS subscribers 2006 - 2010; 2015
Chart 1 E-Plus revenue and traffic 2006 - 2014
Chart 2 E-Plus subscribers by sector 2006 - 2014
Chart 3 O2 subscribers contract and prepaid 2005 - 2014
Chart 4 O2 monthly ARPU 2006 - 2014
Chart 5 SMS annual message traffic 2005 - 2014
Chart 6 Mobile data as proportion to mobile revenue, by type 2007 2013
Exhibit 1 Germany's 3G auction winners August 2000
Exhibit 2 Spectrum auction block allocations (800MHz, 1.8GHz, 2GHz and 2.6GHz) May 2010
Exhibit 3 German 3G network sharing agreements
Exhibit 4 Selected MMS launches by operator in Germany

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