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  4. > Latin America Cloud Analytics (By Solution (Cloud BI, Cloud Deployment Solution, Cloud Computing, Predictive Analytics, Text Analytics, Cloud Business Intelligence)-Regional Advancements, Market Size And Forecast (2013-2019)

The Latin Americancloudanalytics market is estimated to grow at a Compound Annual Growth rate (CAGR) of 29.1% from 2014 to 2019. Although Brazilholds the larger share in the Latin Americancloud analytics market, Mexico is expected to grow considerably well. The growth of the cloud analytics market in this region is driven by technological advancement and the need to derive useful data from the big data available on web. However, cloud analytics is time consuming sometimes, when the tools for efficient data extraction and analysis are not present. Moreover, emerging economies such as Brazil and Mexico are creating growth opportunities for the Latin Americancloudanalytics solutions in this region.The Latin Americancloudanalytics market is segmented and forecast on the basis of solutions into cloud BI tools, hosted data warehouse solutions, complex event processingenterprise, performance management, governance, risk, and compliance, and analytics solutions.

Also, it is segmented on the basis of industry verticals intoBanking, Financial Services, and Insurance (BFSI), healthcare, media &entertainment, telecommunication, consumer goods &retail, business &consulting, education & research, and manufacturing &energy. The market is further segmented and forecast on the basis of endusers intoenterprises and Medium Business&Small Business (SMB). The Latin Americancloudanalytics market is also segmented on the basis of major countries in this region, such as Brazil, Mexico, and Columbia. Factors like increase in usage of social media to analyze consumer behavior by organizations to design strategies accordingly and the rapid growth in the tech savvy population are driving the growth of the cloud analytics market among SMBs in this region.

Geographically, Latin America is estimated to command a miniscule share by 2014 of the global cloudanalytics market, but the potential extension of this share is supreme considering the developing stage of Latin American countries. Brazil holds around 32% of the overall Latin Americancloudanalytics market by 2014. The Latin Americancloud analytics market is primarily driven by technological advancement and extensive use of social media in this region.

As of 2014, the Latin Americancloudanalytics market is estimated to be dominated by IBM (U.S.), Microsoft Business Division(U.S.), Oracle Services (U.S)., SAP( Germany) and SAS(U.S.). New product launches, partnerships, acquisitions, and collaborations are the major strategies adopted by most of the players to achieve growth in the Latin Americancloudanalytics market.

Reasons to Buy the Report:

From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends and PEST analysis), market share analysis of top players, supply chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape, emerging- and high-growth segments of the Latin Americancloudanalytics market, high-growth countries and their respective regulatory policies, government initiatives, drivers, restraints, and opportunities.

The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help the firms,garner a greater market share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on Latin Americancloudanalytics solutions offered by the top 10 players in the Latin Americancloudanalytics market
• Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new produ

Table Of Contents

Latin America Cloud Analytics (By Solution (Cloud BI, Cloud Deployment Solution, Cloud Computing, Predictive Analytics, Text Analytics, Cloud Business Intelligence)-Regional Advancements, Market Size And Forecast (2013-2019)
TABLE OF CONTENTS

1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION AND SCOPE OF THE STUDY 11
1.3 MARKETS COVERED 12
1.4 STAKEHOLDERS 13
2 RESEARCH METHODOLOGY 14
2.1 ARRIVING AT THE LATIN AMERICAN CLOUD ANALYTICS MARKET SIZE 15
2.1.1 TOP-DOWN APPROACH 16
2.1.2 BOTTOM-UP APPROACH 17
2.1.3 DEMAND SIDE APPROACH 18
2.1.4 MACRO INDICATOR-BASED APPROACH 18
2.2 ASSUMPTIONS 19
3 EXECUTIVE SUMMARY 20
4 MARKET OVERVIEW 21
4.1 INTRODUCTION 21
4.2 CLOUD ANALYTICS MARKET: COMPARISON WITH THE PARENT MARKET 22
4.3 MARKET DRIVERS AND INHIBITORS 23
4.4 KEY MARKET DYNAMICS 24
4.5 DEMAND SIDE ANALYSIS 26
4.6 VENDOR SIDE ANALYSIS 26
5 CLOUD ANALYTICS IN LATIN AMERICA, BY END-USER 27
5.1 INTRODUCTION 28
5.2 DEMAND SIDE ANALYSIS 29
5.3 VENDOR SIDE ANALYSIS 31
5.4 LATIN AMERICA SMALL BUSINESS, BY GEOGRAPHY 32
5.5 LATIN AMERICA ENTERPRISE, BY GEOGRAPHY 33
5.6 LATIN AMERICA MEDIUM BUSINESS, BY GEOGRAPHY 34
5.7 SNEAK VIEW: LATIN AMERICA CLOUD ANALYTICS MARKET, BY SOLUTIONS 35
6 CLOUD ANALYTICS MARKET, BY INDUSTRY 36
6.1 INTRODUCTION 37
6.2 DEMAND SIDE ANALYSIS 38
6.3 LATIN AMERICA CLOUD ANALYTICS MARKET, TYPE COMPARISON WITH ANALYTICS MARKET 39
6.4 LATIN AMERICA CLOUD ANALYTICS: BFSI 40
6.5 LATIN AMERICA CONSUMER GOODS and RETAIL MARKET, BY GEOGRAPHY 41
6.6 LATIN AMERICA TELECOMMUNICATION MARKET, BY GEOGRAPHY 43
6.7 LATIN AMERICA HEALTHCARE and LIFE SCIENCES MARKET, BY GEOGRAPHY 44
6.8 LATIN AMERICA MEDIA and ENTERTAINMENT MARKET, BY GEOGRAPHY 45
6.9 LATIN AMERICA GOVERNMENT, BY GEOGRAPHY 47
6.10 LATIN AMERICA BUSINESS and CONSULTING SERVICES, BY GEOGRAPHY 48
6.11 LATIN AMERICA RESEARCH and EDUCATION, BY GEOGRAPHY 49
6.12 LATIN AMERICA ENERGY, BY GEOGRAPHY 51
6.13 LATIN AMERICA MANUFACTURING, BY GEOGRAPHY 52
6.14 SNEAK VIEW: LATIN AMERICA MARKET, BY TYPE 53
7 CLOUD ANALYTICS MARKET BY SOLUTIONS 54
7.1 INTRODUCTION 55
7.2 COMPARISON WITH LATIN AMERICA ANALYTICS MARKET 56
7.3 CLOUD BI TOOLS : MARKET VALUE BY GEOGRAPHY 57
7.4 HOSTED DATA WARE HOUSE SOLUTION: MARKET VALUE BY GEOGRAPHY 58
7.5 COMPLEX EVENT PROCESSING SOLUTION: MARKET VALUE BY GEOGRAPHY 59
7.6 ENTERPRISE INFORMATION MANAGEMENT: MARKET VALUE BY GEOGRAPHY 60
7.7 ENTERPRISE PERFORMANCE MANAGEMENT SOLUTION: MARKET VALUE BY GEOGRAPHY 62
7.8 ENTERPRISE GOVERNANCE, RISK AND COMPLIANCE SOLUTION: MARKET VALUE BY GEOGRAPHY 63
7.9 ANALYTICS SOLUTIONS: MARKET VALUE BY GEOGRAPHY 65
8 CLOUD ANALYTICS-LATIN AMERICA, BY GEOGRAPHY 67
8.1 INTRODUCTION 68
8.2 VENDOR SIDE ANALYSIS 69
8.3 BRAZIL CLOUD ANALYTICS 69
8.4 BRAZIL CLOUD ANALYTICS, BY INDUSTRY VERTICALS 70
8.4.1 BRAZIL CLOUD ANALYTICS MARKET, BY SOLUTION 71
8.5 MEXICO CLOUD ANALYTICS 73
8.5.1 MEXICO CLOUD ANALYTICS MARKET, BY INDUSTRY VERTICALS 73
8.5.2 MEXICO CLOUD ANALYTICS MARKET, BY SOLUTIONS 75
8.6 COLUMBIA CLOUD ANALYTICS MARKET 77
8.7 COLUMBIA CLOUD ANALYTICS, BY INDUSTRY VERTICALS 77
8.7.1 COLUMBIA CLOUD ANALYTICS MARKET, BY INDUSTRY VERTICALS 77
8.7.2 COLUMBIA CLOUD ANALYTICS MARKET, BY SOLUTIONS 79
9 CLOUD ANAYTICS MARKET: COMPETITIVE LANDSCAPE 81
9.1 CLOUD ANAYTICS MARKET: COMPANY SHARE ANALYSIS 81
9.2 COMPANY PRESENCE IN LATIN AMERICA CLOUD ANALYTICS MARKET 82
9.3 MERGERS and ACQUISITIONS 82
9.4 EXPANSIONS 83
9.5 INVESTMENTS 83
9.6 JOINT VENTURES 84
10 CLOUD ANALYTICS MARKET, BY COMPANY 85
10.1 IBM 85
10.1.1 OVERVIEW 85
10.1.2 KEY FINANCIALS 86
10.1.3 PRODUCT AND SERVICE OFFERINGS 87
10.1.4 RELATED DEVELOPMENTS 87
10.1.5 MMM ANALYSIS 87
10.2 ORACLE 89
10.2.1 OVERVIEW 89
10.2.2 PRODUCTS AND SERVICES 89
10.2.3 KEY FINANCIALS 90
10.2.4 RELATED DEVELOPMENTS 91
10.2.5 MMM ANALYSIS 91
10.3 SAP 92
10.3.1 OVERVIEW 92
10.3.2 PRODUCTS AND SERVICES 92
10.3.3 KEY FINANCIALS 93
10.3.4 RELATED DEVELOPMENTS 94
10.3.5 MMM ANALYSIS 94
10.4 SAS INSTITUTE INC. 95
10.4

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