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  4. > North America Software Defined Networking (SDN)(By End Users(Enterprises,CSP,TSP),By Solution(High Performance Computing,Network Virtualization,Server Virtualization,Virtualization Security))-Regional Advancement, Market Size And Forecast (2013-2019)

Enterprises favor network virtualization and data center consolidation, which will lead to high-performance computing and complex networks. The solution offered to cater to the needs of the current trend is Software-Defined Networking (SDN), an emerging approach to design, build, and manage networks. The architecture used in SDN makes it ideal for high-bandwidth and dynamic applications. This architecture helps decouple the network control and forwarding functions,making way foreasy programmability of the entire network control.

SDN solutions provide features such as direct programmability of network control, increasesthe agility of the network to adjust to the traffic flow, permitsthe entire network to be managed through a single interface, helps simplify network designs and operations, reduction in capital expenditure &operational expenditure, and simultaneously enables organizations to innovate new types of services, applications, and business models.

SDN solutions find applications in a majority of industrial verticals and aremajorly used by verticals such as Banking, Financial Services, and Insurance (BFSI), educational institutions, government, telecom industry, and IT industry.The SDN market can be segmented on the basis ofsolutions amongswitches, controllers, cloud virtualization applications, and network virtualization security. Switches and controllers contribute to higher market share and are expected to be dominated by cloud virtualization and network virtualization security solutions by 2019.

SDN solutions are poised for quick adoption across various verticals;some of the verticals include:
- BFSI:This vertical relies on itsnetwork infrastructure for itsday-to-day business activities. Organizations pay a hefty amount to manage their globally dispersed assets. SDN solutions lower the costsassociated with the network infrastructure, helpcontrol the entire network from a single interface, and allocate the bandwidth for high-priority applications.
- Educational Institutions:Educational institution campuses are increasingly in sync with the latest technologies and opt for Wi-Fi-enabled campuses and much more. All the advancements come with a pre-requisite of network infrastructures. Thus, SDN solutions will be needed by educational institutions as well.
- Government:Government institutions in developing as well as developed countries aim to connect all the agencies interlinked in one network. Governments,which usually operateon budgetary constraints, look for solutions to reduce the expenditure and easy management of their networks. SDN provides a promising solution for the same.
- Telecom and IT Industries:The telecom and IT industries are the most network-intensive industries. Telecom operators are always on the lookoutfor innovations that helpthem increase the speed of their Wide-Area Network (WAN).Theyalso offer new services without compromising on the speed of their network. SDN solutions will helpthe telecom and IT organizations by avoiding traditional network bottle-necks and increasing the flexibility and programmability of their network.
MicroMarketMonitorpresumes thatthe government, BFSI, academia,telecom,and IT verticals willdisplaytremendous growth throughout the forecast period. However, emerging revenue pockets, namely theenergy and healthcare verticals will demonstrate asignificant increase in the period.Major challenges faced by the vendors in this space are the lack of industry standards for SDN solutions and stiff competition in the market.

Table Of Contents

North America Software Defined Networking (SDN)(By End Users(Enterprises,CSP,TSP),By Solution(High Performance Computing,Network Virtualization,Server Virtualization,Virtualization Security))-Regional Advancement, Market Size And Forecast (2013-2019)
TABLE OF CONTENTS

1 INTRODUCTION 9
1.1 OBJECTIVES OF THE STUDY 9
1.2 MARKET SEGMENTATION and COVERAGE 10
1.3 STAKEHOLDERS 10
2 RESEARCH METHODOLOGY 11
2.1 INTEGRATED ECOSYSTEM OF SOFTWARE DEFINED NETWORKING MARKET 11
2.2 ARRIVING AT THE SOFTWARE DEFINED NETWORKING MARKET SIZE 12
2.2.1 TOP-DOWN APPROACH 12
2.2.2 BOTTOM-UP APPROACH 13
2.2.3 DEMAND SIDE APPROACH 14
2.2.4 MACROINDICATOR-BASED APPROACH 15
2.3 ASSUMPTIONS 17
3 EXECUTIVE SUMMARY 18
4 MARKET OVERVIEW 20
4.1 INTRODUCTION 20
4.2 SOFTWARE DEFINED NETWORKING MARKET: COMPARISON WITH PARENT MARKET 21
4.3 MARKET DRIVERS AND INHIBITORS 21
4.4 KEY MARKET DYNAMICS 23
4.5 DEMAND SIDE ANALYSIS 25
4.6 VENDOR SIDE ANALYSIS 26
5 NORTH AMERICA SOFTWARE DEFINED NETWORKING MARKET, BY END-USER 27
5.1 INTRODUCTION 28
5.2 DEMAND SIDE ANALYSIS 30
5.3 VENDOR SIDE ANALYSIS 31
5.4 SOFTWARE DEFINED NETWORKING IN CLOUD SERVICE PROVIDERS, BY GEOGRAPHY 32
5.5 SOFTWARE DEFINED NETWORKING IN TELECOMMUNICATION SERVICE PROVIDERS,
BY GEOGRAPHY 33
5.6 SOFTWARE DEFINED NETWORKING IN ENTERPRISES, BY GEOGRAPHY 34
5.7 SNEAK VIEW: NORTH AMERICA SOFTWARE DEFINED NETWORKING MARKET,
BY END-USER 35
6 NORTH AMERICA SOFTWARE DEFINED NETWORKING MARKET, BY SOLUTION 36
6.1 INTRODUCTION 36
6.2 NORTH AMERICA SOFTWARE DEFINED NETWORKING MARKET: COMPARISON WITH NETWORKING/COMMUNICATION SOLUTIONS MARKET 38
6.3 NORTH AMERICA SDN SWITCHING MARKET, BY GEOGRAPHY 39
6.4 NORTH AMERICA SDN CONTROLLERS MARKET, BY GEOGRAPHY 40
6.5 NORTH AMERICA CLOUD VIRTUALIZATION APPLICATIONS MARKET, BY GEOGRAPHY 41
6.6 NORTH AMERICA NETWORK VIRTUALIZATION SECURITY MARKET, BY GEOGRAPHY 42
6.7 SNEAK VIEW: NORTH AMERICA SOFTWARE DEFINED NETWORKING MARKET,
BY SOLUTION 44
7 NORTH AMERICA SOFTWARE DEFINED NETWORKING MARKET, BY GEOGRAPHY 45
7.1 INTRODUCTION 46
7.2 U.S. SOFTWARE DEFINED NETWORKING MARKET 47
7.2.1 U.S. SOFTWARE DEFINED NETWORKING MARKET, BY END-USER 47
7.2.2 U.S. SOFTWARE DEFINED NETWORKING MARKET, BY SOLUTION 49
7.3 CANADA SOFTWARE DEFINED NETWORKING MARKET 50
7.3.1 CANADA SOFTWARE DEFINED NETWORKING MARKET, BY END-USER 51
7.3.2 CANADA SOFTWARE DEFINED NETWORKING MARKET, BY SOLUTION 52
7.4 MEXICO SOFTWARE DEFINED NETWORKING MARKET 54
7.4.1 MEXICO SOFTWARE DEFINED NETWORKING MARKET, BY END-USER 54
7.4.2 MEXICO SOFTWARE DEFINED NETWORKING MARKET, BY SOLUTION 56
8 NORTH AMERICA SOFTWARE DEFINED NETWORKING MARKET: COMPETITIVE LANDSCAPE 58
8.1 SOFTWARE DEFINED NETWORKING MARKET: COMPANY SHARE ANALYSIS 58
8.2 COMPANY PRESENCE IN SOFTWARE DEFINED NETWORKING MARKET, BY SOLUTION 59
8.3 MERGERS and ACQUISITIONS 59
8.4 NEW PRODUCT DEVELOPMENT 60
8.5 JOINT VENTURES 61
9 NORTH AMERICA SOFTWARE DEFINED NETWORKING MARKET, BY COMPANY 62
(Overview, Financials, Products and Services, Strategy, and Developments)*
9.1 CISCO SYSTEMS, INC. 62
9.2 HEWLETT-PACKARD COMPANY 65
9.3 JUNIPER NETWORKS 68
9.4 IBM 71
9.5 PLEXXI, INC. 74
*Details on overview, financials, product and services, strategy, and developments might not be captured in case of unlisted company
10 APPENDIX 77
10.1 CUSTOMIZATION OPTIONS 77
10.1.1 SOFTWARE DEFINED NETWORKING MARKET SOLUTIONS MATRIX 77
10.1.2 SOFTWARE DEFINED NETWORKING MARKET COMPETITIVE BENCHMARKING 77
10.1.3 SOFTWARE DEFINED NETWORKING MARKET VENDOR LANDSCAPING 77
10.1.4 SOFTWARE DEFINED NETWORKING MARKET DATA TRACKER 77
10.1.5 SOFTWARE DEFINED NETWORKING MARKET EMERGING VENDOR LANDSCAPE 77
10.1.6 SOFTWARE DEFINED NETWORKING MARKET CHANNEL ANALYSIS 77
10.2 RELATED REPORTS 78
10.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 79
10.3.1 RT SNAPSHOTS 8

LIST OF TABLES

TABLE 1 GLOBAL SOFTWARE DEFINED NETWORKING PEER MARKET SIZE, 2014 (USD MN) 13
TABLE 2 NORTH AMERICA SOFTWARE DEFINED NETWORKING END-USER MARKET, 2014 15
TABLE 3 NORTH AMERICA SOFTWARE DEFINED NETWORKING MARKET: MACROINDI

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