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Asia-Pacific Enterprise Video Endpoints and Infrastructure Market 2014 Update : Vendors Shifting from Solution-to Platform-Based Offering

  • March 2015
  • -
  • Frost & Sullivan
  • -
  • 121 pages


Table of Contents

Executive Summary

•The year 2013 was challenging for the enterprise video market, both globally and in Asia-Pacific. While video has been gaining mind share and becoming a key communications tool for business users, leading vendors have seen a decline in their video conferencing related business.
•As a result, the total Asia-Pacific enterprise video endpoints and infrastructure market revenue declined x % in 2013 from the previous year.
•Australia, Japan, and India markets experienced high double digit revenue decline in 2013 compared to 2012.
•Price erosion was one of the main challenges that the market faced in 2013. The average end-user price both for high-definition endpoints and multipoint control units (MCUs) dropped over x % across the region.
•The ongoing seismic market shifts point at the growing need for new ways of implementing video such as software-based solutions and cloud services. This creates opportunities for established vendors as well as market entrants.
•There is clearly an unmet need in the market for ubiquitous video that is scalable, affordable, and easy to use. New business models, deployment modes, and product bundles are expected to be launched in the market to address the need.

CEO’s Perspective

The total Asia-Pacific enterprise video endpoints and infrastructure market exhibited a revenue decline of x % in 2013.
Hardware-based endpoints and infrastructure price continued to witness a steep decline across the region.
Software-based video collaboration solutions have recorded strong growth in sales.
Mega and large procurement further dropped in China, India, and Japan in 2013.
Cloud video collaboration services have started to gain customer’s interest.


Rooms Systems: It includes multi-codec systems (also known as immersive telepresence) and single-codec systems. Multi-codec systems are highly immersive video solutions and usually available for sale as a completed built-up “suite”, which includes three codecs, displays, multiple cameras, microphones, furniture, lighting, and miscellaneous items such as flooring and carpeting. Unlike the multi-codec systems, single-codec systems are typically not sold as suites but as box shipments of individual codec bundles. Each codec bundle typically includes one codec, one camera, and one or two sets of microphones. Other items needed to complete the installation, such as video displays and a service contract, are charged separately. These systems are typically higher priced compared to executive desktop hardware systems, as they have better features, such as inbuilt-multipoint capability, and audio and video designed to be used in a meeting room environment. Each codec bundle is counted as one unit sold. Examples in this segment include Polycom HDX 7000-9000 Series and Cisco SX 20, 60, and 80 series.
Executive Desktop Hardware: These systems include both executive office systems and Internet protocol (IP) and integrated service digital networks (ISDN)-based videophones. Executive office systems are all-in-one units with a built-in camera and a flat panel monitor and can also function as a PC display. These units are designed for personal conferencing for one or two persons. In several instances, executive video conferencing systems are also deployed in a conference room setting for small-group video conferencing. Examples include Polycom HDX 4000 and Cisco EX series.
Multipoint Control Unit (MCU): This is also known as a conferencing bridge and allows three or more terminals to connect and participate in a multipoint conference. An MCU includes a multipoint controller and a multipoint processor. The former collects information about the capabilities of the individual terminals and sets up the conference. The multipoint processor manages the audio, video, and data streams between the individual terminals. A bridge can be either stand-alone or built into the endpoint.
Gateways: These provide interoperability between terminals residing on disparate networks, primarily IP and ISDN, for video conferencing applications. Gateways are essential for multi-protocol and multi-network environments. Gateways aid in protocol translation, information transfer, and conversion of media formats.
Gatekeepers: These are an integral part of an IP network. Gatekeepers register each of the video conferencing terminals and provide bandwidth control and optimization in addition to address translation, zone management, and call management. A gatekeeper can sometimes be a part of an MCU or a gateway.
Management Tools: These include software that offer network management and monitoring, endpoint or device management, scheduling, directory services, and calendaring tools.

Research Scope

•All prices, revenues, and units are presented at the manufacturer’s level.
•Sales of videophones and personal desktop software, and revenue from associated professional services have not been included in this research service. Revenues from sales of accessories (monitors, carts, image share devices, and microphones) have been included when they are part of the standard configuration.
•The study provides the market analysis for video endpoints and video infrastructure, but does not include a separate analysis of room systems, executive systems, MCU/gateways, and others.
•Revenues represent manufacturers’ sales of video conferencing solutions to value-added resellers, distributors, service providers (telecommunication and conferencing service providers), original equipment manufacturers, and end users.
•The forecast period is from 2014 to 2020, and the base year is 2013.
•The sub-regional slides covered include Australia and New Zealand (ANZ), the Association of Southeast Asian Nations (ASEAN), comprising Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, Greater China (Mainland China, Hong Kong, and Taiwan), Japan, and South Korea. The India chapter has not been covered in the research service.

Market Overview—Segmentation

•The Asia-Pacific enterprise video endpoints and infrastructure market experienced a decline of x % in terms of revenue in 2013, and was valued at $ x million.
•Both video endpoints and infrastructure, especially MCU, recorded negative growth in revenue. Driven by the price correction, unit shipment grew at a high single-digit rate in 2013 from the previous year.
•Mobile video conferencing has become one of the major areas for technology innovation in 2013. With mobile and remote workforce increasing significantly across the APAC countries, the demand for mobile video conferencing is also rising.
•The consumerization of IT and the resulting bring-your-own-device (BYOD) trend is leading to increased demand for video everywhere. Video conferencing deployments must meet the criteria of being scalable, flexible, and affordable for thousands of users in an organization.

Key Questions This Study Will Answer

Which stage of growth is being witnessed in the market currently and how was each market segment growing in 2013?
Are the solutions currently offered meeting customer needs or is additional development required?
How competitive is the market? What are the key steps that vendors must take to retain their competitive edge?
How will the pricing for different solutions change over time?
How is the market anticipated to grow over the forecast period?
Are the vendors in the space ready to go it alone, or do they need partnerships to take their business to the next level?

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