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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Austrian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings
- Austria's economy recorded moderate growth in 2014 though consumer confidence remained weak.

- Chocolates are the most consumed Confectionery product in Austria.

- Hypermarkets and Supermarkets is the largest distribution channel in both the Austrian Food sector and Confectionery market.

- Flexible Packaging is the most used packaging material while Film is the most commonly used container type in Confectionery market in Austria.

Synopsis
This report brings together market data to provide a comprehensive brief of the Confectionery sector in Austria and allows for the identification of key growth opportunities across major Confectionery categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Confectionery market in Austria.

Reasons To Buy
This overview of the consumer and market dynamics of the Austrian Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Confectionery Market in Austria
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Austria Confectionery market
- Historical and projected consumption in the Austria Confectionery market
- Degree of trade up/down-trade in the Austria Confectionery market
- Market volume of Austria Confectionery by category
- Historical and project market value of Austria Confectionery by category
- Winners and losers in the Austria Confectionery market
- Average category level pricing in the Austria Confectionery market
- Segment share of the category and change in market share in the Austria Confectionery market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Austria food market
- Leading distribution channels in the Austria Confectionery market
- Leading distribution channels by category in the Austria Confectionery market

Packaging
- Austria Confectionery market by type of packaging
- Austria Confectionery market by type of packaging closure/outer
- Austria Confectionery market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Austria Confectionery market
- Private label performance compare to national brands in the Austria Confectionery market
- Leading brands in the Austria Confectionery market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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ref:plp2015

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