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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Bulgarian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings
- Strong economic recovery will help consumer goods market in Bulgaria

- The Chocolate category has the highest volume share in the Bulgarian Confectionery market.

- Convenience Stores is the largest distribution channel in both the Bulgarian Food sector and Confectionery market.

- Flexible Packaging is the most used packaging material in the Confectionery market.

Synopsis
This report brings together market data to provide a comprehensive brief of the Confectionery sector in Bulgaria and allows for the identification of key growth opportunities across major Confectionery categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Confectionery market in Bulgaria.

Reasons To Buy
This overview of the consumer and market dynamics of the Bulgarian Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Confectionery Market in Bulgaria
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Bulgaria Confectionery market
- Historical and projected consumption in the Bulgaria Confectionery market
- Degree of trade up/down-trade in the Bulgaria Confectionery market
- Market volume of Bulgaria Confectionery by category
- Historical and project market value of Bulgaria Confectionery by category
- Winners and losers in the Bulgaria Confectionery market
- Average category level pricing in the Bulgaria Confectionery market
- Segment share of the category and change in market share in the Bulgaria Confectionery market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Bulgaria food market
- Leading distribution channels in the Bulgaria Confectionery market
- Leading distribution channels by category in the Bulgaria Confectionery market

Packaging
- Bulgaria Confectionery market by type of packaging
- Bulgaria Confectionery market by type of packaging closure/outer
- Bulgaria Confectionery market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Bulgaria Confectionery market
- Private label performance compare to national brands in the Bulgaria Confectionery market
- Leading brands in the Bulgaria Confectionery market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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ref:plp2015

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