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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Egypt's Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings
- Egypt's Confectionery market will register higher growth in value terms compared to volume terms during 2014-2019. High food price inflation will result in consumers preferring value for money products in the packaged goods market in Egypt.

- In 2014, the Sugar Confectionery category recorded highest volume consumption while Chocolate was the largest category in value terms.

- The Chocolate category is forecast to be the fastest growing category in value terms during 2014-2019.

- Cadbury, Halls, Adam, Mars and El Rashidy Al Asly are the leading brands in the Confectionery market in Egypt.

- Paper and Board Wrapper will be the most used container type during 2014-2019.

Synopsis
This report is based on market data to provide a comprehensive brief of the Confectionery market in Egypt. It includes overall Confectionery market value and volume analysis, category and segmental breakdown for three Confectionery categories for the period 2009-2019. The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels, and Confectionery packaging in the country.

Reasons To Buy
This overview of the Confectionery Market in Egypt allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Confectionery Market in Egypt
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Egypt Confectionery market
- Historical and projected consumption in the Egypt Confectionery market
- Degree of trade up/down-trade in the Egypt Confectionery market
- Market volume of Egypt Confectionery by category
- Historical and project market value of Egypt Confectionery by category
- Winners and losers in the Egypt Confectionery market
- Average category level pricing in the Egypt Confectionery market
- Segment share of the category and change in market share in the Egypt Confectionery market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Egypt food market
- Leading distribution channels in the Egypt Confectionery market
- Leading distribution channels by category in the Egypt Confectionery market

Packaging
- Egypt Confectionery market by type of packaging
- Egypt Confectionery market by type of packaging closure/outer
- Egypt Confectionery market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Egypt Confectionery market
- Private label performance compare to national brands in the Egypt Confectionery market
- Leading brands in the Egypt Confectionery market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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