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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Venezuela's Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings
- Large young population base will drive growth in the CPG industry in Venezuela.

- Sugar Confectionery has the highest volume share in the Confectionery market.

- Hypermarkets and Supermarkets is the leading distribution channel in the Confectionery market followed by Convenience Stores.

- Flexible Packaging is the most used packaging material while Bag/Sachet and Wrapper are the preferred container types in the Confectionery market.

Synopsis
The Venezuelan Confectionery market is forecast to grow at a CAGR of 2.3% during 2014-2019. Chocolate is the leading category by value and accounted for 54.5% of retail consumption in terms of value in 2014 while Gum registered the highest growth during 2009-2014. The presence of large young population in the country provides good opportunity for the Confectionery manufacturers.

Reasons To Buy
This overview of the consumer and market dynamics of Venezuela's Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Confectionery Market in Venezuela
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Venezuela Confectionery market
- Historical and projected consumption in the Venezuela Confectionery market
- Degree of trade up/down-trade in the Venezuela Confectionery market
- Market volume of Venezuela Confectionery by category
- Historical and project market value of Venezuela Confectionery by category
- Winners and losers in the Venezuela Confectionery market
- Average category level pricing in the Venezuela Confectionery market
- Segment share of the category and change in market share in the Venezuela Confectionery market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Venezuela food market
- Leading distribution channels in the Venezuela Confectionery market
- Leading distribution channels by category in the Venezuela Confectionery market

Packaging
- Venezuela Confectionery market by type of packaging
- Venezuela Confectionery market by type of packaging closure/outer
- Venezuela Confectionery market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Venezuela Confectionery market
- Private label performance compare to national brands in the Venezuela Confectionery market
- Leading brands in the Venezuela Confectionery market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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Related Market Segments :

Confectionery
Packaging

ref:plp2015

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