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Carpets & Rugs Market

  • March 2015
  • -
  • Freedonia
  • -
  • 307 pages

US demand to rise 4.5% annually through 2019

US demand for carpets and rugs is projected to advance 4.5 percent annually to 14.6 billion square feet in 2019, valued at $16.2 billion. Growth will be spurred by rebounding building construction expenditures and continuing consumer interest in replacement and remodeling projects, such as the removal of worn or out-of-style carpets and rugs. However, more rapid gains will be checked by competition from hard surface flooring, which has taken market share from carpets and rugs in the floor covering market over the past decade and will continue to do so through 2019.

New housing to pace demand in key residential market

The residential market, which accounted for 62 percent of carpet and rug demand in 2014, will remain the leading end use for carpets and rugs in 2019. The new housing segment will see the faster growth in demand as housing completions rise at a double-digit pace through 2019. Carpets and rugs are often installed in newly built houses because of their moderate cost, ease of installation, and favorable aesthetics. The larger residential remodeling and replacement segment will see gains as homeowners replace older or worn carpets and rugs. However, advances will be checked by heightened interest in hard surface flooring. Some homeowners will opt for these products -- despite a higher initial cost than carpets and rugs -- because they are seen as being more durable or providing enhanced aesthetics.

Carpet and rug demand in the nonresidential market will exhibit gains through 2019, driven by growing office and commercial and institutional construction spending, the markets where carpets and rugs are utilized most extensively. In the transportation equipment segment, US demand is forecast to increase modestly through 2019 as motor vehicle production decelerates from the pace seen between 2009 and 2014.

Carpet tiles to grow fastest

Among carpet and rug types, tufted products accounted for the largest share of demand in area terms in 2014 with 82 percent. These carpets dominate demand due to their low cost, ease of installation, and favorable aesthetic and performance properties. Tufted carpet and rug demand is expected to increase through 2019 as building construction expenditures advance. Carpet tiles will post the fastest growth because they offer the look of broadloom carpet, but can be easily removed or replaced in case of staining or premature wear and tear, boosting their use in nonresidential structures. However, broadloom carpets will account for the largest share of tufted carpet and rug demand in 2019 due to their moderate cost and consumer desire for “wall to wall” carpeting.

Domestic carpet & rug shipments to outpace imports

Carpet and rug imports totaled 23 percent of US demand in 2014. Inexpensive carpeting made in China and other Asian nations sees widespread usage in many structures, while handcrafted area rugs and woven carpets are installed in highend houses and such facilities as corporate headquarters to enhance their interior appearance. Carpet and rug imports are forecast to rise through 2019; however, domestic carpet and rug production is expected to see stronger gains. Growth in domestic demand will support advances, as will the efforts of US producers to take advantage of low energy costs by expanding and relocating manufacturing sites to the US.

Study coverage

This upcoming industry study, Carpets & Rugs, presents historical demand data (2004, 2009 and 2014) plus forecasts (2019 and 2024) by material, product and market. The study also considers market environment factors, assesses industry structure, evaluates company market share and profiles 37 competitors in the US industry.

Table Of Contents

Carpets and Rugs Market
INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Trends 5
Consumer Trends 9
Consumer Spending 10
Consumer Financing 13
Demographic Trends 16
Building Construction Trends 20
Residential Buildings 23
Housing Completions 25
Residential Floor Space 30
Improvements and Repairs 32
Nonresidential Buildings 34
New Construction 34
Nonresidential Floor Space 37
Improvements and Repairs 40
Transportation Equipment Trends 42
Motor Vehicles 42
Other Transportation Equipment 45
Pricing 48
Historical Market Trends 50
Environmental and Regulatory Issues 54
Carpet Recycling and Material Reclamation Programs 55
Carpet Collection Activities 55
Carpet Material Recycling 56
Use of Reclaimed PET 59
Indoor Air Quality 60
Green Building Practices 63
LEED 63
Other Certification Programs 65
Other Issues 66
Foreign Trade 67
Imports 68
Exports 70
Competitive Floor Coverings Outlook 72
World Carpet and Rug Outlook 74
III. MATERIALS 77
General 77
Face Fibers 80
Nylon 83
Polyester 86
Polypropylene 89
Wool and Other Fibers 91
Primary Backing 93
Secondary Backing 96
Adhesives 98
Styrene-Butadiene Latex 100
Other Adhesives 101
IV. PRODUCTS 104
General 104
Demand by Area 105
Demand by Value 109
Tufted Carpets and Rugs 113
Broadloom 117
Vehicular Carpets and Rugs 121
Carpet Tile 123
Scatter Rugs, Bath Mats, and Accent Rugs 126
Artificial Grass 129
Woven Carpets and Rugs 132
Axminster 136
Wilton 137
Velvet 138
Other Carpets and Rugs 138
Needlepunched 142
All Other 143
V. MARKETS 144
General 144
Residential 147
Residential Floor Covering Overview 147
Residential Carpet and Rug Demand 149
New 152
Replacement and Remodeling 154
Demand by Housing Type 157
Single-Family 159
Multifamily Housing 162
Manufactured Housing 164
Nonresidential Buildings 166
Nonresidential Floor Covering Overview 167
Nonresidential Carpet and Rug Demand 168
New 171
Replacement and Remodeling 174
Demand by Building Type 177
Office and Commercial 178
Institutional 182
Industrial 185
Other Nonresidential Buildings 187
Transportation Equipment 189
Motor Vehicles 192
Other Transportation Equipment 194
VI. INDUSTRY STRUCTURE 196
General 196
Industry Composition 197
Market Share 200
Competitive Strategies 203
Product Development 204
Manufacturing 207
Marketing 208
Distribution 211
Mergers and Acquisitions 215
Cooperative Agreements 218
Company Profiles 221
Abbey Carpet Company Incorporated 222
Ascend Performance Materials LLC 223
Astroturf LLC 224
Atlas Carpet Mills, see Dixie Group
Autoneum Holding AG 227
Avant Contract, see Dixie Group
Bacova Guild, see Ronile
BASF SE 229
Beaulieu Group LLC 230
Bentley Mills Incorporated 234
Bentley Prince Street, see Bentley Mills
Berkshire Hathaway Incorporated 236
Burtco Enterprises, see Dixie Group
Camelot Carpet Mills, see Royalty Carpet Mills
Capel Incorporated 241
Cargill Incorporated 244
Desso Holding, see Tarkett
Dixie Group Incorporated 246
Dow Chemical Company 250
DuPont (EI) de Nemours 251
Engineered Floors LLC 253
Fabrica International, see Dixie Group
Feizy Import and Export Company Limited 254
FieldTurf USA, see Tarkett
Hokanson Carpets, see Scott Group Custom Carpets
Interface Incorporated 256
International Automotive Components Group SA 258
JandJ Industries Incorporated 260
Koch Industries Incorporated 263
Kraus Group 266
Mannington Mills Incorporated 268
Maples Industries Incorporated 270
Masland Carpets and Rugs, see Dixie Group
Mc Three Group 271
Milliken and Company 272
Mohawk Industries Incorporated 275
NatureWorks, see Cargill
Nourison Rug Corporation 279
Orian Rugs, see Mc Three Group
Oriental Weavers Group 282
OW Hospitality, see Oriental Weavers Group
PacifiCrest Mills, see Royalty Carpet Mills
Propex Operating Company LLC 286
Robertex Associates, see Dixie Group
Ronile Incorporated 287
Royalty Carpet Mills Incorporated 289
Scott Group Custom Carpets Incorporated 291
Shaw Industries Group, see Berkshire Hathaway
Styron, see Trinseo
Surya Incorporated 292
Tai Ping Carpets International Limited 294
Tandus Group, see Tarkett
Tarkett SA 296
Textile Rubber and Chemical Company Incorporated 301
3M Company 304
Trinseo SA 305
UGN, see Autoneum Holding

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Personal Consumption Expenditures 12
3 Consumer Financing Environment, 2004-2014 15
4 Population and Households 20
5 Building Construction Expenditures 22
6 Residential Building Construction Expenditures 25
7 New Housing Indicators 30
8 Residential Floor Space 32
9 Residential Improvement and Repair Expenditures 34
10 Nonresidential Building Construction Expenditures 37
11 Nonresidential Building Floor Space 40
12 Nonresidential Building Improvement and Repair Expenditures 41
13 Motor Vehicle Indicators 45
14 Transportation Equipment Shipments 48
15 Carpet and Rug Pricing Trends 50
16 Carpet and Rug Historical Market Trends, 2004-2014 53
17 Carpet and Rug Foreign Trade 68
18 Floor Covering Demand 73
SECTION III -- MATERIALS
1 Carpet and Rug Material Consumption 79
2 Face Fiber Consumption 82
3 Nylon Face Fiber Consumption 85
4 Polyester Face Fiber Consumption 89
5 Polypropylene Face Fiber Consumption 91
6 Wool and Other Face Fibers Consumption 93
7 Primary Backing Consumption 95
8 Secondary Backing Consumption 98
9 Adhesives Consumption 100
SECTION IV -- PRODUCTS
1 Carpet and Rug Supply and Demand by Area 109
2 Carpet and Rug Supply and Demand by Value 111
3 Tufted Carpet and Rug Supply and Demand 116
4 Broadloom Carpet and Rug Demand 121
5 Vehicular Carpet and Rug Demand 123
6 Carpet Tile Demand 126
7 Scatter Rugs, Bath Mats, and Accent Rugs Demand 128
8 Artificial Grass Demand 132
9 Woven Carpet and Rug Supply and Demand 136
10 Other Carpet and Rug Supply and Demand 141
SECTION V -- MARKETS
1 Carpet and Rug Demand by Market 146
2 Residential Carpet and Rug Demand by Application and Product 152
3 New Residential Carpet and Rug Demand 154
4 Residential Replacement and Remodeling Carpet and Rug Demand 157
5 Residential Carpet and Rug Demand by Housing Type 159
6 Single-Family Housing Carpet and Rug Demand 161
7 Multifamily Housing Carpet and Rug Demand 164
8 Manufactured Housing Carpet and Rug Demand 166
9 Nonresidential Building Carpet and Rug Demand by Application and Product 171
10 New Nonresidential Carpet and Rug Demand 174
11 Nonresidential Replacement and Remodeling Carpet and Rug Demand 177
12 Nonresidential Carpet and Rug Demand by Building Type 178
13 Office and Commercial Building Carpet and Rug Demand 181
14 Institutional Building Carpet and Rug Demand 185
15 Industrial Building Carpet and Rug Demand 187
16 Other Nonresidential Building Carpet and Rug Demand 189
17 Transportation Equipment Carpet and Rug Demand 192
18 Motor Vehicle Carpet and Rug Demand 194
19 Other Transportation Equipment Carpet and Rug Demand 195
SECTION VI -- INDUSTRY STRUCTURE
1 Carpet and Rug Sales by Company, 2014 199
2 Selected Acquisitions and Divestitures 217
3 Selected Cooperative Agreements 219

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Carpet and Rug Demand, 2004-2014 54
2 Carpet and Rug Imports by Source, 2014 70
3 Carpet and Rug Exports by Destination, 2014 71
SECTION III -- MATERIALS
1 Carpet and Rug Material Consumption, 2014 79
2 Face Fiber Consumption by Type, 2014 82
SECTION IV -- PRODUCTS
1 Carpet and Rug Demand by Type, 2014 112
2 Tufted Carpet and Rug Demand by Type, 2014 117
SECTION V -- MARKETS
1 Carpet and Rug Demand by Market, 2014 146
2 Residential Floor Coverings Demand by Product Type, 2004-2024 149
SECTION VI -- INDUSTRY STRUCTURE
1 US Carpet and Rug Market Share, 2014 200

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