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  4. > North American stationary cycles Market by Type, by End-User - Forecast to 2019

The North America stationary cycle market is estimated to grow at a CAGR of 4.6% from 2014 to 2019. The market holds a high potential for growth in future due to a number of forces favoring this market. These include exponentially increasing disposable incomes of consumers. Government initiatives by raising funds, conducting conferences, as well as, arranging of community-based physical activity and healthy eating programs have been fuelling the market. However, the paucity of research & development (R&D) facilities, and deceptive marketing strategies and practices adopted by the players in the fitness equipment market to attract customers are obstructing the growth of this market. The shift of major health club chains towards the equipment retailing and the emergence of new distribution channels in the fitness industry provide numerous growth opportunities for the market players.

In this report, the North America stationary cycle market is broadly classified on the basis of product types, pricing of the equipment, and end-users. The products segment is classified into recumbent stationary cycle, and upright stationary cycle, among others. Based on the pricing of equipment, the North America stationary cycle market has been categorized into premium equipment and budget equipment. Based on end-users, the stationary cycle market is analyzed on vertical markets, health clubs, and the home fitness segment. For the geographical analysis, the market has been segmented into the U.S. and Canada.

The U.S. market commanded the larger share of 87.7% of the North America stationary cycle market in 2013, followed by Canada. As per the American Society for Aesthetic Plastic Surgery (ASAPS), about 313,011 liposuction procedures were performed in the United States in 2012. Nearly 37.5% adults in the U.S. are obese; this is expected to increase to 42% by 2030 (Centre for Disease Control and Prevention). Hence, with the increasing rate of obesity in the U.S., the market is projected to grow further.

The report has profiled the leading players of this market, along with the developments (New product launches, partnerships, agreements, collaborations, and joint ventures) done by the companies over the past few years and strategies adopted by them to sustain and strengthen their positions in the North America stationary cycle market. Advanced Group Fitness (U.S.), Bladez Fitness (U.S.), Cybex International, Inc. (U.S.), Nautilus, Inc. (U.S.), Life Fitness (U.S.), and Horizon Fitness (U.S.), are among the key players engaged in this market.

Reasons to Buy the Report:
From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends and PEST analysis), market share analysis of top players, supply chain analysis, and company profiles, which together provide the basic views on the competitive landscape; usage patterns; emerging and high-growth segments of the stationary cycle market; the countries and their respective regulatory policies; government initiatives; and market drivers, restraints, and opportunities.

The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help the firms in garnering a greater share in the North American market. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.

The report provides insights on the following pointers:
- Product Analysis and development: Detailed insights on upcoming technologies, research & development activities, and new product launches in the North America stationary cycle market; usage pattern/penetration rate (in-depth trend analysis) of products (segment-wise) and purchasing data; and compre

Table Of Contents

North American stationary cycles Market by Type, by End-User - Forecast to 2019
TABLE OF CONTENTS

1 INTRODUCTION 8
1.1 OBJECTIVES OF THE STUDY 8
1.2 MARKET SEGMENTATION and COVERAGE 9
1.3 STAKEHOLDERS 9
2 RESEARCH METHODOLOGY 10
2.1 INTEGRATED ECOSYSTEM OF STATIONARY CYCLES MARKET 10
2.2 ARRIVING AT THE STATIONARY CYCLES MARKET SIZE 11
2.2.1 TOP-DOWN APPROACH 11
2.2.2 MACRO INDICATOR-BASED APPROACH 12
2.3 ASSUMPTIONS 13
3 EXECUTIVE SUMMARY 14
4 MARKET OVERVIEW 16
4.1 INTRODUCTION 16
4.2 STATIONARY CYCLES MARKET: COMPARISON WITH PARENT MARKET 16
4.3 MARKET DRIVERS AND INHIBITORS 17
4.4 KEY MARKET DYNAMICS 18
5 NORTH AMERICA STATIONARY CYCLES MARKET, BY END-USER 20
5.1 STATIONARY CYCLES IN VERTICAL MARKETS, BY COUNTRY 22
5.2 STATIONARY CYCLES IN HOME, BY COUNTRY 24
6 NORTH AMERICA STATIONARY CYCLES MARKET, BY TYPE 25
6.1 INTRODUCTION 26
6.2 NORTH AMERICA STATIONARY CYCLES MARKET, TYPE COMPARISON WITH STATIONARY CYCLES MARKET 27
6.3 NORTH AMERICA RECUMBENT STATIONARY CYCLE MARKET, BY COUNTRY 28
6.4 NORTH AMERICA UPRIGHT STATIONARY CYCLES MARKET, BY COUNTRY 29
7 NORTH AMERICA STATIONARY CYCLES MARKET, BY COUNTRY 30
7.1 INTRODUCTION 31
7.2 U.S. STATIONARY CYCLES MARKET 32
7.2.1 U.S. STATIONARY CYCLES MARKET, BY TYPE 33
7.2.2 U.S. STATIONARY CYCLES MARKET, BY END-USER 34
7.2.3 U.S. STATIONARY CYCLES MARKET, BY PRICING OF EQUIPMENT 35

7.3 CANADA STATIONARY CYCLES MARKET 36
7.3.1 CANADA STATIONARY CYCLES MARKET, BY TYPE 36
7.3.2 CANADA STATIONARY CYCLES MARKET, BY END-USERS 37
7.3.3 CANADA STATIONARY CYCLES MARKET, BY PRICING OF EQUIPMENT 38
8 NORTH AMERICA STATIONARY CYCLES MARKET: COMPETITIVE LANDSCAPE 40
8.1 NEW AGREEMENTS 41
8.2 NEW PRODUCT LAUNCH 41
9 NORTH AMERICA STATIONARY CYCLES MARKET, BY COMPANY 43
9.1 CYBEX INTERNATIONAL, INC. 43
9.1.1 OVERVIEW 43
9.1.2 KEY FINANCIALS 43
9.1.3 PRODUCT AND SERVICE OFFERINGS 43
9.1.4 RELATED DEVELOPMENTS 44
9.2 HORIZON FITNESS 45
9.2.1 OVERVIEW 45
9.2.2 KEY FINANCIALS 45
9.2.3 PRODUCT AND SERVICE OFFERINGS 45
9.2.4 RELATED DEVELOPMENTS 47
9.3 ADVANCED FITNESS GROUP (AFG) 48
9.3.1 OVERVIEW 48
9.3.2 KEY FINANCIALS 48
9.3.3 PRODUCT AND SERVICE OFFERINGS 48
9.3.4 RELATED DEVELOPMENTS 48
9.4 NAUTILUS, INC. 49
9.4.1 OVERVIEW 49
9.4.2 KEY FINANCIALS 49
9.4.3 PRODUCT AND SERVICE OFFERINGS 49
9.4.4 RELATED DEVELOPMENTS 50
9.5 LIFE FITNESS 51
9.5.1 OVERVIEW 51
9.5.2 KEY FINANCIALS 51
9.5.3 PRODUCT AND SERVICE OFFERINGS 51
9.5.4 RELATED DEVELOPMENTS 52
9.6 BLADEZ FITNESS 53
9.6.1 OVERVIEW 53
9.6.2 KEY FINANCIALS 53
9.6.3 PRODUCT AND SERVICE OFFERINGS 53
9.6.4 RELATED DEVELOPMENTS 54



LIST OF TABLES


TABLE 1 NORTH AMERICAN STATIONARY CYCLES PEER MARKET SIZE, 2013 (USD MN) 11
TABLE 2 NORTH AMERICA STATIONARY CYCLES MARKET: MACRO INDICATORS,
BY COUNTYRY, 2013 12
TABLE 3 NORTH AMERICA STATIONARY CYCLES MARKET: COMPARISON WITH PARENT MARKET, 2013 - 2019 (USD MN) 17
TABLE 4 NORTH AMERICA STATIONARY CYCLES MARKET: DRIVERS AND INHIBITORS 17
TABLE 5 NORTH AMERICA STATIONARY CYCLES MARKET, BY END-USER,2013 - 2019 (USD MN) 18
TABLE 6 NORTH AMERICA STATIONARY CYCLES MARKET, BY TYPE, 2013 - 2019 (USD MN) 19
TABLE 7 NORTH AMERICA STATIONARY CYCLES MARKET, BY COUNTRY, 2013 - 2019 (USD MN) 19
TABLE 8 NORTH AMERICA STATIONARY CYCLES MARKET, BY END-USER,2013 - 2019 (USD MN) 21
TABLE 9 NORTH AMERICA STATIONARY CYCLESS IN VERTICAL MARKETS, BY COUNTRY,
2013 - 2019 (USD MN) 22
TABLE 10 NORTH AMERICA STATIONARY CYCLES IN HEALTH CLUBS, BY COUNTRY,
2013 - 2019 (USD MN) 23
TABLE 11 NORTH AMERICA STATIONARY CYCLES IN HOME, BY COUNTRY,
2013 - 2019 (USD MN) 24
TABLE 12 NORTH AMERICA STATIONARY CYCLES MARKET, BY TYPE, 2013 - 2019 (USD MN) 26
TABLE 13 NORTH AMERICA STATIONARY CYCLES MARKET: TYPE COMPARISON WITHSTATIONARY CYCLES MARKET, 2013-2019 (USD MN) 27
TABLE 14 NORTH AMERICA RECUMBENT STATIONARY CYCLES MARKET, BY COUN

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