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The availability of lightweight, portable computing devices and wireless technology has created new class of software called mobile middleware. This software often run on scarce resource platform such as personal digital assistants, notebook and mobile phones, each of which has limited CPU power, memory and battery life. They usually connected to a wireless links, which are characterized by lower bandwidths, higher error rates and more frequent disconnections.

One of the major forces that are driving the mobile middleware market is the increasing number of mobile workforce. The mobile middleware software is becoming an integrated component in most business organizations. It is currently an essential feature for customer’s experience on online mobile applications and also changes the way in which enterprises deals with partners and suppliers as well as empowers their workforce with access to information and services.

The major restraints in this market is the wide variety of wireless network available, many of which have non-standard, complex wireless protocol. This is the major factors which is restricting the growth of mobile middleware market. Besides, there are a few challenges that are the variety of devices, which incorporate numerous mobile platforms, across which application must run and the disparity between of the LAN environment and the mobile environment which traditional protocols such TCP/IP do not address.

There are various assumptions that have been taken into consideration for market sizing and forecasting exercise. Few of global assumptions include political, economic, social, technological and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are not expected to seriously affect the forecasts in the emerging LA regions.

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into enterprise applications, deployment modes and end users comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and regions.
2. This report will help in the better understanding of the competitor and gain more insights to better position one’s business. There is a separate section on competitive landscape, which includes competitor ecosystem and competitor portfolio comparison. Besides, there are company profiles of top ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
3. The report helps in understanding the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

Table Of Contents

Mobile Middleware Market by Enterprise Applications, by Services - Global Forecast to 2019
Table of Contents

1 Introduction (Page No. - 14)
1.1 Objectives of the Report
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered In the Report
1.3.3 Currency and Pricing
1.4 Limitations
1.5 Stakeholders

2 Research Methodology (Page No. - 18)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Kay Data from Secondary Sources
2.1.2 Primary Data
2.1.2.1 Data from Primary Source
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown Of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions and Limitations
2.4.1 Assumptions
2.4.2 Limitations

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 27)
4.1 Attractive Market Opportunities in Market
4.2 Mobile Middleware Overall Market 2014 - 2019
4.3 Market Snapshot, By Type
4.4 Market Potential
4.5 Lifecycle Analysis, By Region
4.6 Market Investment Scenario
4.7 Software Growth Matrix
4.8 Regional Adoption Scenario

5 Market Overview (Page No. - 39)
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Software
5.2.2 By Services
5.2.3 By Deployment
5.2.4 By Organization Size
5.2.5 By Verticals
5.2.6 By Region
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Emergence of Mobile Business User Workforce
5.3.1.2 Rising Demand among Enterprises For Mobile Apps
5.3.1.3 Increased Demand for Enterprise Application Integration Across Mobile Devices
5.3.2 Restraints
5.3.2.1 Security Constraints in Integrating And Deploying On Cloud
5.3.3 Opportunities
5.3.3.1 Increasing Demand for B2b Integration
5.3.3.2 Growing Integration Platform-As-A-Service (IPAAS) Market
5.3.4 Challenges
5.3.4.1 Constant Up-Gradation in The Mobile Operation Systems

6 Industry Trends (Page No. - 48)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter's Five Forces Analysis
6.3.1 Threat of New Entrants
6.3.2 Threat of Substitutes
6.3.3 Bargaining Power of Suppliers
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Rivalry
6.4 Strategic Benchmarking

7 Mobile Middleware Market, By Type (Page No. - 53)
7.1 Introduction
7.2 Software
7.2.1 Mobile Application Development Platform (MADP)
7.2.2 Mobile Asset Management (MAM)
7.2.3 Mobile Operating System (MOS)
7.2.4 Mobile Device Management (MDM)
7.2.5 Mobile Application Management
7.3 Service
7.3.1 System Integration
7.3.2 Training and Support
7.3.3 Consulting

8 Mobile Middleware Market, By Deployment (Page No. - 66)
8.1 Introduction
8.2 Cloud
8.3 On-Premise

9 Mobile Middleware Market, By Organization Size (Page No. - 70)
9.1 Introduction
9.2 Small and Medium Businesses (SMB)
9.3 Large Enterprises

10 Mobile Middleware Market, By Vertical (Page No. - 74)
10.1 Introduction
10.2 Banking, Financial Service, And Insurance (BFSI)
10.3 Healthcare
10.4 Government
10.5 Telecom
10.6 Retail
10.7 Energy and Utilities
10.8 Travel and Hospitality
10.9 Education
10.10 Manufacturing
10.11 Aerospace And Defense.
10.12 Others

11 Mobile Middleware Market, By Region (Page No. - 86)
11.1 Introduction
11.2 North America (NA)
11.3 Europe
11.4 Asia-Pacific (APAC)
11.5 Middle East Africa (MEA)
11.6 Latin America (LA)

12 Competitive Landscape (Page No. - 105)
12.1 Overview
12.2 Competitive Situation and Trends
12.2.1 New Product Launches
12.2.2 Agreement, Partnership, Collaboration, and Joint Ventures
12.2.3 Mergers and Acquisitions (MandA)
12.2.4 Venture Capital Funding (VC)

13 Company Profiles (Page No. - 115)
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MNM View)*
13.1 Hewlett-Packard Company (Hp)
13.2 International Business Machine (IBM)
13.3 Microsoft Corporation
13.4 Oracle Corporation
13.5 Sap Se
13.6 Adobe System
13.7 Opentext Corporation
13.8 Software Ag
13.9 Tibco Software Inc.
13.10 Unisys Corporation
*Details On Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MNM View Might Not Be Captured In Case Of Unlisted Companies.
14 Appendix (Page No. - 141)
14.1 Discussion Guide
14.2 Available Customizations
14.3 Related Reports

LIST OF TABLES

Table 1 Mobile Middleware Market Size and Growth Rate,2012-2019 ($Million, Y-O-Y %) 29
Table 2 Mobile Workforces and Application-To-Application Integration Will Drive the Market
Table 3 Security Constraint over Cloud Comes As Restraint to the Market Growth
Table 4 B2b and IPAAS Showcases the Best Opportunities the Market Growth
Table 5 Constant Up-Gradation in Mobile Operating Systems Will Be the Major Challenge For Mobile Middleware Vendor
Table 6 Market Size, By Type, 2014-2019 ($Million)
Table 7 Mobile Middleware Market Size, By Software, 2014-2019 ($Million)
Table 8 MADP: Market Size, By Region, 2014-2019 ($Million)
Table 9 MAM: Market Size, By Region, 2014-2019 ($Million)
Table 10 MOS: Market Size, By Region, 2014-2019 ($Million)
Table 11 MDM: Market Size, By Region, 2012-2019 ($Million)
Table 12 Mobile Application Management: Market Size,By Region, 2012-2019 ($Million)
Table 13 Mobile Middleware Market Size, By Service, 2014-2019 ($Million)
Table 14 System Integration: Market Size, By Region, 2014-2019 ($Million)
Table 15 Training and Support: Market Size, By Region, 2014-2019 ($Million)
Table 16 Consulting: Market Size, By Region,2014-2019 ($Million)
Table 17 Market Size, By Deployment, 2014-2019 ($Million)
Table 18 Cloud: Market Size, By Region, 2014-2019 ($Million)
Table 19 On-Premise: Market Size, By Region,2014-2019 ($Million)
Table 20 Mobile Middleware Market Size, By Organization-Size,2014-2019 ($Million)
Table 21 SMB: Market Size, By Region, 2014-2019 ($Million)
Table 22 Large Enterprises: Market Size, By Region,2014-2019 ($Million)
Table 23 Market Size, By Vertical, 2014-2019 ($Million)
Table 24 BFSI: Market Size, By Region, 2014-2019 ($Million)
Table 25 Healthcare: Market Size, By Region,2014-2019 ($Million)
Table 26 Government Institutions: Market Size, By Region, 2014-2019 ($Million)
Table 27 Telecom: Market Size, By Region,2014-2019 ($Million)
Table 28 Retail: Market Size, By Region, 2014-2019 ($Million)
Table 29 Energy and Utilities: Market Size, By Region,2014-2019 ($Million)
Table 30 Travel and Hospitality: Market Size, By Region,2014-2019 ($Million)
Table 31 Education: Market Size, By Region,2014-2019 ($Million)
Table 32 Manufacturing: Mobile Middleware Market Size, By Region,2014-2019 ($Million)
Table 33 Aerospace and Defense: Market Size, By Region, 2014-2019 ($Million)
Table 34 Others:Market Size, By Region,2014-2019 ($Million)
Table 35 Market Size, By Region, 2014-2019 ($Million)
Table 36 North America: Market Size, By Type,2014-2019 ($Million)
Table 37 North America: Market Size, By Software,2014-2019 ($Million)
Table 38 North America: Market Size, By Service,2014-2019 ($Million)
Table 39 North America: Market Size, By Deployment,2014-2019 ($Million)
Table 40 North America: Market Size, By Organization Size, 2014-2019 ($Million)
Table 41 North America: Market Size, By Vertical,2014-2019 ($Million)
Table 42 Europe: Market Size, By Type, 2014-2019 ($Million)
Table 43 Europe: Market Size, By Software,2014-2019 ($Million)
Table 44 Europe: Market Size, By Service,2014-2019 ($Million)
Table 45 Europe: Market Size, By Deployment,2014-2019 ($Million)
Table 46 Europe: Market Size, By Organization Size,2014-2019 ($Million)
Table 47 Europe: Market Size, By Vertical,2014-2019 ($Million)
Table 48 APAC: Mobile Middleware Market Size, By Type, 2014-2019 ($Million)
Table 49 APAC: Market Size, By Software,2014-2019 ($Million)
Table 50 APAC: Market Size, By Service, 2014-2019 ($Million)
Table 51 APAC: Market Size, By Organization Size,2014-2019 ($Million)
Table 52 APAC: Market Size, By Deployment,2014-2019 ($Million)
Table 53 APAC: Market Size, By Vertical, 2014-2019 ($Million)
Table 54 MEA: Market Size, By Type, 2014-2019 ($Million)
Table 55 MEA: Market Size, By Software,2014-2019 ($Million)
Table 56 Service: Market Size, By Mea, 2014-2019 ($Million)
Table 57 MEA: Market Size, By Organization Size,2014-2019 ($Million)
Table 58 MEA: Market Size, By Deployment,2014-2019 ($Million)
Table 59 MEA: Mobile Middleware Market Size, By Vertical, 2014-2019 ($Million)
Table 60 LA: Market Size, By Type, 2014-2019 ($Million)
Table 61 LA: Market Size, By Service, 2014-2019 ($Million)
Table 62 LA: Market Size, By Organization Size,2014-2019 ($Million)
Table 63 LA: Market Size, By Deployment,2014-2019 ($Million)
Table 64 LA: Market Size, By Vertical, 2014-2019 ($Million)
Table 65 Agreement, Partnership, Collaboration, and Joint Ventures,2011-2014
Table 66 Mergers and Acquisitions, 2011-2014
Table 67 Venture Capital Funding, 2011-2014

LIST OF FIGURES

Figure 1 Global Mobile Middleware Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Market Breakdown and Data Triangulation
Figure 5 NA Accounted For the Largest Market Share In 2014
Figure 6 Top Three Segments for Mobile Middleware Market In 2014
Figure 7 Market Size And Growth Rate, 2012-2019 ($Million, Y-O-Y %)
Figure 8 Market Size, By Deployment, 2014-2019 ($Million)
Figure 9 Market Size, Industry Vertical Snapshot (2014-2019): 31
Figure 10 Integrating Business Process Over Mobile Drives Market toward Growth
Figure 11 Services Market Grow At a Higher Rate during the Forecast
Figure 12 North America Account for Maximum Market Share in the Market, 2014
Figure 13 APAC is Expected To Register the Highest Market Growth during the Forecast Period
Figure 14 Mobile Middleware Market Lifecycle Analysis, By Region, 2014
Figure 15 Market Investment Scenario: Market
Figure 16 New Revenue Pocket for Market Players
Figure 17 APAC Exhibits Highest Market Adoption Scenario of Mobile Middleware during 2014-2019
Figure 18 Software Model: Mobile Middleware's Relation with Open System Interconnection (OSI) Model
Figure 19 Market Segmentation, By Software
Figure 20 Market Segmentation: By Services
Figure 21 Market Segmentation: By Deployment
Figure 22 Market Segmentation: By Organization Size
Figure 23 Market Segmentation: By Verticals
Figure 24 Market Segmentation: By Region
Figure 25 Enterprise Application Integration across Mobile Devices Will Spur the Demand of Mobile Middleware Solutions
Figure 26 Mobile Middleware: Value Chain Analysis
Figure 27 Mobile Middleware: Porter's Five Forces Analysis
Figure 28 Organic and Inorganic Growth Factors of Mobile Middleware Players
Figure 29 Software Type Dominates the Market
Figure 30 Mobile Middleware Market Size, By Software, 2014-2019 ($Million)
Figure 31 Market Size, By Service, 2014-2019 ($Million)
Figure 32 Market Size, By Deployment, 2014-2019 ($Million)
Figure 33 Market Size, By Organization Size, 2014-2019 ($Million) 71
Figure 34 Energy and Utilities: An Attractive Industry Vertical for Market, 2014-2019
Figure 35 APAC: An Attractive Region for Mobile Middleware Market 2014 - 2019
Figure 36 Market, By Region, 2014-2019 ($Million)
Figure 37 Regional Snapshot: APAC is Emerging as a New Hotspot
Figure 38 APAC: An Attractive Destination for Almost All Industry Verticals
Figure 39 La: Mobile Middleware Market Size, By Software, 2014-2019 ($Million)
Figure 40 Companies Adopted New Product Launch and Mergers and Acquisitions as The Growth Strategy Between 2011 And 2014
Figure 41 Hp Company and IBM Corporation Grew At A Faster Rate Between 2009 And 2013 106
Figure 42 Market Evaluation Framework
Figure 43 Battle for Market Share: Venture Funding And Merger And Acquisitions Were The Dominant Strategies
Figure 44 New Product Launches, 2011-2014
Figure 45 Hp: Company Snapshot
Figure 46 Hp: SWOT Analysis
Figure 47 IBM: Company Snapshot
Figure 48 IBM: SWOT Analysis
Figure 49 Microsoft: Company Snapshot
Figure 50 Microsoft: SWOT Analysis
Figure 51 Oracle: Company Snapshot
Figure 52 Oracle: SWOT Analysis
Figure 53 Sap: Company Snapshot
Figure 54 Sap: SWOT Analysis
Figure 55 Adobe System: Company Snapshot
Figure 56 Opentext: Company Snapshot
Figure 57 Software Ag: Business Overview
Figure 58 Tibco: Company Snapshot
Figure 59 Unisys Corporation: Company Snapshot

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