Table of Contents
Home automation is the residential extension of building automation. It is automation of home systems and appliances, housework, or household activity. Home automation may include centralized control of lighting, heating, ventilation and air conditioning (HVAC), appliances, security locks on gates and doors and other systems, with the goal(s) of providing improved convenience, comfort, energy efficiency and security. Home automation for the elderly and disabled can provide enhanced quality of life for persons who might otherwise require caregivers or institutional care.
The popularity of home automation has been increasing quickly in recent years due to much greater affordability and simplicity with Smartphone and tablet connectivity. The concept of the "Internet of Things" has tied in closely with the popularization of home automation.
A home automation system integrates electrical devices in a house with each other. The techniques employed in home automation include those in building automation as well as the control of domestic activities, such as home entertainment systems, houseplant and yard watering, pet feeding, changing the ambiance for different events (such as dinners or parties), and the use of domestic robots. Devices may be connected through a computer network to allow control by a personal computer, and may allow remote access from the Internet. Through the integration of information technologies with the home environment, systems and appliances are able to communicate in an integrated manner, which results in convenience, energy efficiency and safety.
STUDY GOAL AND OBJECTIVES
This iRAP report has been prepared to highlight the many new developments in home automation and to estimate the markets in this new emerging industry.
Over the past decade, consumers have rapidly embraced mobile telecommunications; connectivity has allowed them to stay more and more in touch with friends and colleagues. Now, the addition of connectivity to home appliances and the arrival of new online energy management tools are creating the right environment for a new market in “smart” home services.
The existing niche home automation market is being transformed by the mass-market availability of connected smart devices that enable a wide variety of new smart-home services. Both the utilities and communications sectors are playing a significant role in this transformation.
This report explores trend in 2013 in capabilities of mobile technologies and the mobile ecosystem that will be crucial for enabling companies from the utility, home security, mobile health and entertainment industries to design and deliver viable and valued smart-home services.
In addition, the report looks at how the sharp decline in the cost of broadband connectivity and embedded chipsets as well as the emergence of low-power technologies for home area networking are providing an expanding technological platform for the proliferation of smart-home devices.
This study focuses on home automation architecture product and devices, types, applications, new developments, industry and global markets, providing market data about the size and growth of the application segments and including a detailed patent analysis, company profiles and industry trends. Another goal of this report is to provide a detailed and comprehensive multi-client study of the market in North America, Europe, Japan and the rest of the world (ROW) for home automation architecture and potential business opportunities in the future.
The objectives include thorough coverage of the underlying economic issues driving home automation products, services and solutions and analysis of the impacts of acquisitions and mergers of companies engaged in the home automation business. Another important objective is to provide realistic market data and forecasts for home automation products, services and solutions. This report provides the most thorough and up-to-date assessment that can be found anywhere on the subject. The study also provides extensive quantification of the many important facets of market developments in home automation architecture all over the world. This, in turn, contributes to the determination of what kinds of strategic responses companies may adopt in order to compete in this dynamic market.
REASONS FOR DOING THE STUDY
The home automation market is growing fast. Market research forecasts that the number of connected devices and sensors in an average American home will increase from four today to sixteen in 2015. At that time, 13% of all U.S. households are forecast to have energy management systems installed, and nearly 20% are expected to have monitored security systems in place – up from 2% and 18% today, respectively. In the smart home of the future, these devices will be integrated into intelligent, interconnected and interoperable systems.
Several candidates are vying for leadership in introducing smart-home services to the mass market. Historically, connected home services were led by home automation system manufacturers and installation companies, but new contenders are emerging among the utility companies, telecom companies, home energy management providers, and even gaming companies.
In the last five years, many changes have occurred. The telecommunications sector has begun to address the smart home opportunity. Many of the early service launches have been based on fixed-line access, taking advantage of telcos’ existing base of home broadband gateways and IP TV set-top boxes to add home control and monitoring tools. Smart-home services have been dubbed the “fifth play,” added to telco service portfolios alongside voice, data, TV and mobile devices. Mobile operators, providing broadband connectivity to complement fixed broadband, will also be able to leverage existing networks to provide a home gateway to control smart-home devices. Therefore, iRAP felt a need to do a detailed technology update and analysis of this industry.
CONTRIBUTIONS OF THE STUDY
The study is intended to benefit existing manufacturers of security and home automation products, service providers and solution providers. Low-cost security and home automation products are positioned to become a preferred solution over older and more conventional products.
This study also provides the most complete accounting of the growth of security and home automation products, service providers and solution provider in North America, Europe, Japan and the rest of the world currently available in a multi-client format. The markets have also been estimated according to technology level, systems preferences of customers, technology platform and geographical region.
The study also provides extensive quantification of the many important facets of market developments in the emerging markets of security and home automation products, service providers and solution providers, such as South Korea, Singapore, Australia and China. This, in turn, contributes to the determination of what kind of strategic response suppliers may adopt in order to compete in this dynamic market.
FORMAT AND SCOPE
The market data contained in this report quantify opportunities for security and home automation products, service providers and solution providers. In addition to product types, the report also covers the many issues concerning the merits and future prospects of the security and home automation products, service providers and solution providers businesses, including corporate strategies, information technologies, and the means for providing these highly advanced products and service offerings. It also covers in detail the economic and technological issues regarded by many as critical to the industry’s current state of change. The report provides a review of the security and home automation products, service providers and solution providers industry and its structure and the many companies involved in providing these products. The competitive position of the main players in the market and their strategic options are also discussed, as well as such competitive factors as marketing, distribution and operations.
TO WHOM THE STUDY CATERS
The study will benefit existing and new manufacturers of security and home automation products, service providers and solution providers. This study also provides a technical overview of products and providers, including recent technology developments and existing barriers. Therefore, audiences for this study include marketing executives, business unit managers and other decision makers working in the areas of security and home automation products, service providers and solution providers as well as those in companies peripheral to these businesses.
Home automation (HA) has made good headway into commercial markets in the past few years and is still growing. Today, it is possible to control an entire “smart” home – audio, video, lights, thermostats, IP cameras, security systems and much more – with easy taps and gestures. It is possible to quickly browse movie, artwork, or music collections. Easy-to-use applications provide real-time, touch control of audiovisual systems, lighting, shades, room temperatures and more, from Android phone or iPhone, iPod Touch, iPad, or any other devices which can seamlessly communicate with a HA control system via 3G, GPRS, or EDGE cellular networks or Wi-Fi, to allow the convenience of remote use and control.
“Managed solutions” refer to standard HA products offered by broadband service operators. This category had the largest market share of the total market in 2013. It includes, besides traditional home security companies like The ADT Corporation, major telecom operators such as Verizon Wireless, AT&T, Comcast, Time Warner Cable Enterprises LLC, Swisscom AG and Bell Aliant Inc. Cable operators such as Cablevision Systems Corporation, Bright House Networks and others have already made public announcements regarding HA services; some have begun initial rollouts, and many more will jump into the game this year. Manufacturers of HA products need cable and telephone lines to connect their automation systems, while cable and telecom companies sell services based on gear supplied by the industrial companies, so manufacturers as well as cable and telecom companies act as both partners and competitors.
In coming years, providers will decide which business model suits them best – selling devices and offering installation, offering menus of subscription-based services, or partnering with big retailers that offer home automation systems.
A rising standard of living, combined with growing awareness of energy efficiency and security requirements, is driving the demand for HA products. Steady recovery in the global economy and the real estate industry will also boost the market. Increasing numbers of young, technology-savvy home owners represent a positive indication for the future of the HA market. The growing smartphone and tablet markets are another positive indication for this market, as smartphones and tablets can be used in alliance with wireless technologies and the Internet for controlling and monitoring home devices and appliances.
Technology advancement and innovation represent the key driving factors for the growth of the HA market. There is great demand for cost-efficient wireless home automation products as installation and maintenance costs for consumers decrease. Significant opportunity exists for HA products with availability of intelligent appliances certified to operate on low power and low-cost wireless technologies such as Z-wave, ZigBee and EnOcean. Introduction of low-cost HA products will help vendors penetrate the market and enhance the customer base.
There is additional opportunity in the area of enabling services such as remote device monitoring, firmware updating, and data management and analytics, among others. These services are essential to masking complexity from the householder and delivering a high-quality and robust user experience. Mobile operators are well placed to offer large-scale, cost-effective platforms to serve these requirements
Major findings of this report are:
• The global market for HA architecture was estimated to reach $11.95 billion in 2013, and is expected to grow to US$ 20.85 billion by 2018 with a CAGR of 11.7%.
• Managed solutions offered by security services and telecom operators had the largest market share in 2013, followed by mainstream automation architecture (catering to bespoke requirements), luxury installations and the remaining in point products (DIY) architectures.
• From 2013 to 2018, telecom/mobile network operators will play a major role in reaching the mass market through affordable service and partnerships with manufacturers of HA products.
• Manufacturers of HA architecture expect competition to persist and intensify in the future from a number of different sources. Increased competition could result in reduced prices and gross margins and could require increased spending on research and development, sales and marketing, and customer support.
• In HA networking, low-power, low-cost, low band width wireless technologies have the largest market share followed by wired technology or a hybrid mix of wired and wireless technology.
• In 2013, security products and services in HA was the top preference of customers, with the remaining for the luxury, comfort and environmental aspects of HA architecture.
• Regionally, North America had the largest market share followed by Europe, Japan, and the rest of the world. The average annual growth rate (AAGR) is expected to be 7.7% to16.8 % for the four major regions surveyed for the period 2013 to 2018.
• In the rest of the world, Australia, Dubai and South Africa are playing key roles in promoting the HA market.
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