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Auchan Hipermercados Portugal SA in Retailing (Portugal)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 4 pages

Regardless of the optimistic period the national economy is currently witnessing, and which is driven by Portuguese consumers’ rising purchasing power, attention to price and marketing promotions is well studied and proven in national retailing. In order to meet consumers’ demand trends, Jumbo is certain to focus on the implementation of constant price promotions. Campaigns such as “25 Dias Jumbo” (25 Jumbo Days) have been repeated, the success of which is expected to see the campaign repeated...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Auchan Hipermercados Portugal SA in Retailing (Portugal)
AUCHAN HIPERMERCADOS PORTUGAL SA IN RETAILING (PORTUGAL)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Auchan Hipermercados Portugal SA: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Auchan Portugal: Jumbo, Hypermarket in Gondomar
Private Label
Summary 2 Auchan Hipermercados Portugal SA: Private Label Portfolio
Competitive Positioning
Summary 3 Auchan Hipermercados Portugal SA: Competitive Position 2015












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