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Non-Grocery Specialists in Kenya

  • December 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

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Current value sales for non-grocery specialists’ increased by 10% in 2016 to reach KES507 billion. Despite positive growth recorded, competition within the non-grocery channel continued to intensify owing to the expansion of grocery retailers’ product portfolio. The review period saw grocery retailers such as Tusker Mattresses and Nakumatt Holding opening apparel and sports good outlets. This move aims to allow these retailers to tap into the growing middle-income class that are demanding qualit...

Euromonitor International’s Non-Grocery Specialists in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Specialist Retailers, Electronics and Appliance Specialist Retailers, Health and Beauty Specialist Retailers, Home and Garden Specialist Retailers, Leisure and Personal Goods Specialist Retailers, Other Non-Grocery Specialists.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Non-Grocery Specialists market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

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