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Non-Grocery Specialists in Kenya

  • January 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Growing interest in internet retailing among young urban consumers during the review period, with popular online retailing companies such as Jumia and Rupu advertising heavily, led to online sales platforms becoming popular for non-grocery specialists to reach a wider consumer base. Jumia partnered with Samsung, Huawei and Bata in a two-week campaign dubbed “Megathon Week”, which saw these players offer their products at discounted prices and set up virtual shops.

Euromonitor International's Non-Grocery Specialists in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Specialist Retailers, Electronics and Appliance Specialist Retailers, Health and Beauty Specialist Retailers, Home and Garden Specialist Retailers, Leisure and Personal Goods Specialist Retailers, Other Non-Grocery Specialists.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Non-Grocery Specialists market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Non-Grocery Specialists in Kenya
NON-GROCERY SPECIALISTS IN KENYA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 1 Non-grocery specialists: Bata, apparel and footwear specialist in Nairobi
Channel Data
Table 1 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 2 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 3 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 4 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 5 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 6 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 7 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 8 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 9 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 10 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 12 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 13 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 14 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Executive Summary
Retailing Continues To Grow in Kenya
Growing International Interest Boosts Retail Growth in Kenya
Grocery Retailers Widen Their Product Portfolio To Improve Margins
Local Companies Maintain Market Leadership in 2015
Strong Growth Expected Over the Forecast Period
Key Trends and Developments
the Positive Economic Environment Continues To Boost Retailing Value Sales
the Burgeoning Middle Class Spurs Retail Growth in Kenya
the Growth of Internet Retailing Is Set To Positively Impact Retail Sales
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 15 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 16 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 17 Sales in Store-Based Retailing by Channel: Value 2010-2015
Table 18 Store-Based Retailing Outlets by Channel: Units 2010-2015
Table 19 Sales in Store-Based Retailing by Channel: % Value Growth 2010-2015
Table 20 Store-Based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 21 Retailing GBO Company Shares: % Value 2011-2015
Table 22 Retailing GBN Brand Shares: % Value 2012-2015
Table 23 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 24 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 29 Forecast Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 2 Research Sources












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