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Pulses in Morocco

  • March 2015
  • -
  • Euromonitor International
  • -
  • 10 pages

Pulses faced strong competition from alternative products at the end of the review period. Supermarkets and hypermarkets notably offer frozen and canned/preserved pulses, with these attracting many consumers due to offering greater convenience. Consumers are thus trading up to these products as disposable income levels rise and lifestyles become busier. Meat also posed growing competition at the end of the review period as incomes rose, with many using pulses as an alternative protein source to...

Euromonitor International's Pulses in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2010-2014, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2019 illustrate how the market is set to change.


Product coverage: Beans, Other Pulses, Peas.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Pulses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Pulses in Morocco
PULSES IN MOROCCO

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Sales of Pulses by Category: Total Volume 2009-2014
Table 2 Sales of Pulses by Category: % Total Volume Growth 2009-2014
Table 3 Sales of Pulses by Organic/Fairtrade vs Standard: % Total Volume 2012-2014
Table 4 Distribution of Pulses by Format: % Total Volume 2009-2014
Table 5 Forecast Sales of Pulses by Category: Total Volume 2014-2019
Table 6 Forecast Sales of Pulses by Category: % Total Volume Growth 2014-2019
Executive Summary
Rising Economic Confidence Supports Sales Growth
Health and Wellness Trend Shapes Sales
Distribution Patterns Remain Largely Traditional
Forecast Period Growth Driven by Growing Income Levels
Key Trends and Developments
Stronger Economic Confidence Supports Growth at End of Review Period
Modern Grocery Retailers Attract More Urban Consumers But Traditional Grocery Retailers Continue To Dominate
Health Concerns Benefit Many Areas Across Fresh Food
Market Data
Table 7 Sales of Fresh Food by Category: Total Volume 2009-2014
Table 8 Sales of Fresh Food by Category: % Total Volume Growth 2009-2014
Table 9 Distribution of Fresh Food by Format: % Total Volume 2009-2014
Table 10 Distribution of Fresh Food by Format: % Retail Volume 2009-2014
Table 11 Forecast Sales of Fresh Food by Category: Total Volume 2014-2019
Table 12 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2014-2019
Sources
Summary 1 Research Sources












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