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Starchy Roots in Morocco

  • March 2015
  • -
  • Euromonitor International
  • -
  • 10 pages

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Potatoes dominates overall consumption of starchy roots, accounting for 98% of total volume sales in 2014. Potatoes have long been a staple ingredient in Moroccan cuisine. This product area is however facing growing competition from alternatives. Processed potatoes such as frozen fries are widely available from supermarkets and hypermarkets, while there is also growing interest in non-traditional alternatives such as rice and pasta, with these benefiting from a healthy image. A shift towards...

Euromonitor International's Starchy Roots in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2010-2014, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2019 illustrate how the market is set to change.


Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Starchy Roots market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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