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Tea in China

  • February 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

From a fairly large base, tea’s retail current value and volume growth continued to slow in 2015, partially affected by the central government’s ban on the use of public funds for gift giving, particularly of high-end tea. This was mainly because premium tea products were often previously purchased as gifts for government officials.

Euromonitor International's Tea in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in China
TEA IN CHINA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2010-2015
Table 2 Retail Sales of Tea by Category: Value 2010-2015
Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
Table 6 NBO Company Shares of Tea: % Retail Value 2011-2015
Table 7 LBN Brand Shares of Tea: % Retail Value 2012-2015
Table 8 Forecast Retail Sales of Tea by Category: Volume 2015-2020
Table 9 Forecast Retail Sales of Tea by Category: Value 2015-2020
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020
Da Yi Tea Group in Hot Drinks (china)
Strategic Direction
Key Facts
Summary 1 Da Yi Tea Group: Key Facts
Competitive Positioning
Summary 2 Da Yi Tea Group: Competitive Position 2015
Zhejiang Xiangpiaopiao Co Ltd in Hot Drinks (china)
Strategic Direction
Key Facts
Summary 3 Zhejiang Xiangpiaopiao Co Ltd: Key Facts
Summary 4 Zhejiang Xiangpiaopiao Co Ltd: Operational Indicators
Competitive Positioning
Summary 5 Zhejiang Xiangpiaopiao Co Ltd: Competitive Position 2015
Executive Summary
Growth Slows Due To Rising Rtd and Foodservice Sales
Consumers Attracted To Healthier Choices in Hot Drinks
Da Yi Tea Group Leads A Fragmented Hot Drinks Market in 2015
Lack of Significant New Product Development To Boost Sales
Steady Forecast Period Performance Expected
Key Trends and Developments
Rtd Drinks and Foodservice Sales Take Share From Hot Drinks
Polarised Development of Premium Products in Hot Drinks
Rising Health Awareness Drives Consumers Towards Healthier Choices
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
Table 15 Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 16 Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 23 Retail Sales of Hot Drinks by Region: Volume 2010-2015
Table 24 Retail Sales of Hot Drinks by Region: Value 2010-2015
Table 25 Retail Sales of Hot Drinks by Region: % Volume Growth 2010-2015
Table 26 Retail Sales of Hot Drinks by Region: % Value Growth 2010-2015
Table 27 Foodservice Sales of Hot Drinks by Region: Volume 2010-2015
Table 28 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2010-2015
Table 29 Total Sales of Hot Drinks by Region: Total Volume 2010-2015
Table 30 Total Sales of Hot Drinks by Region: % Total Volume Growth 2010-2015
Table 31 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
Table 32 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
Table 33 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
Table 34 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
Table 35 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 36 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 37 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 38 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 39 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 40 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 41 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 42 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 43 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 44 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 45 Forecast Retail Sales of Hot Drinks by Region: Volume 2015-2020
Table 46 Forecast Retail Sales of Hot Drinks by Region: Value 2015-2020
Table 47 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2015-2020
Table 48 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2015-2020
Table 49 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2015-2020
Table 50 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2015-2020
Table 51 Forecast Total Sales of Hot Drinks by Region: Total Volume 2015-2020
Table 52 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2015-2020
Sources
Summary 6 Research Sources












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