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Video Games in Thailand

  • September 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

The growing popularity of gaming laptops and mobile devices poses a significant challenge to manufacturers of video game hardware, with handheld consoles suffering the most from this transition in 2015. The availability of cheap tablets and smartphones with numerous free mobile games made it difficult for handheld console manufacturers to broaden their customer bases while retaining existing consumers has also been difficult in recent years. In contrast to the declining performance of handheld c...

Euromonitor International’s Video Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Video Games in Thailand
VIDEO GAMES IN THAILAND
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2010-2015
Table 2 Sales of Video Games by Category: % Value Growth 2010-2015
Table 3 Video Gaming Population: Number of People 2010-2015
Table 4 Video Gaming Population: % Number of People 2010-2015
Table 5 NBO Company Shares of Video Games: % Value 2011-2015
Table 6 LBN Brand Shares of Video Games: % Value 2012-2015
Table 7 NBO Company Shares of Video Games Hardware: % Value 2011-2015
Table 8 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
Table 9 NBO Company Shares of Video Games Software: % Value 2011-2015
Table 10 LBN Brand Shares of Video Games Software: % Value 2012-2015
Table 11 Distribution of Video Games by Format: % Value 2010-2015
Table 12 Distribution of Video Games Hardware by Format: % Value 2010-2015
Table 13 Distribution of Video Games Software by Format: % Value 2010-2015
Table 14 Forecast Sales of Video Games by Category: Value 2015-2020
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2015-2020
Executive Summary
Toys and Games Posts Double-digit Growth in 2015
Licensing Remains Key Growth Driver
Intense Competition in Toys and Games
Internet Retailing Is Fastest Growing Distribution Channel in 2015
Slower Growth Expected Over Forecast Period
Key Trends and Developments
Higher Spending on Children Despite Declining Birth Rate
Internet Retailing Is Fastest Growing Distribution Channel in 2015
Market Data
Table 16 Sales of Toys and Games by Category: Value 2010-2015
Table 17 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 19 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 20 Distribution of Toys and Games by Format: % Value 2010-2015
Table 21 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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