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Quarterly Beverage Tracker: Germany

  • May 2015
  • -
  • GlobalData
  • -
  • 34 pages

Summary

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Summary
The Germany Quarterly Beverage Tracker report provides quarterly data for Q1-2015, full year 2014 volumes, 2015 forecasts for all commercial beverages, and supporting analysis.

Key Findings
- Soft drinks performed flatly this quarter, with cold and turbulent weather especially impacting the street carnival activities

- Sports drinks performed positively in the first quarter, gaining more than 1% in volume compared to 2014

- Energy drinks started with a volume gain of almost 10% in the first quarter, as competition fires up within the category and smaller brands gain shelf space

- Hot tea increased its volume by 1% in Q1-15, as it grows in popularity, especially in on-premise outlets

Synopsis
The report from global beverage experts, Canadean, is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline volumes for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates data for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- A Q1-2015 special focus on recent trends and innovation in energy drinks

Reasons To Buy
- The Germany Quarterly Beverage Tracker report is designed for clients needing an in-depth understanding of the most up-to-date trends in the Germany beverage industry to support and enhance strategic planning

- Comprehensive textual analysis makes this report an essential tool in helping you identify the latest quarterly and emerging annual trends in the Germany to back your marketing initiatives

- Canadean's experienced 'on the ground' local researchers provide widely respected category projections supported by insightful analysis, which can be used to make well-informed decisions on the 2015 outlook in the marketplace for your company

- Each quarter a Special Focus on a current industry 'hot topic' offers an informative analysis from our local consultants keeping you up-to-date with developments in the country

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