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Quarterly Beverage Tracker: Germany

  • May 2015
  • -
  • Canadean Ltd
  • -
  • 34 pages

Summary
The Germany Quarterly Beverage Tracker report provides quarterly data for Q1-2015, full year 2014 volumes, 2015 forecasts for all commercial beverages, and supporting analysis.

Key Findings
- Soft drinks performed flatly this quarter, with cold and turbulent weather especially impacting the street carnival activities

- Sports drinks performed positively in the first quarter, gaining more than 1% in volume compared to 2014

- Energy drinks started with a volume gain of almost 10% in the first quarter, as competition fires up within the category and smaller brands gain shelf space

- Hot tea increased its volume by 1% in Q1-15, as it grows in popularity, especially in on-premise outlets

Synopsis
The report from global beverage experts, Canadean, is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline volumes for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates data for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- A Q1-2015 special focus on recent trends and innovation in energy drinks

Reasons To Buy
- The Germany Quarterly Beverage Tracker report is designed for clients needing an in-depth understanding of the most up-to-date trends in the Germany beverage industry to support and enhance strategic planning

- Comprehensive textual analysis makes this report an essential tool in helping you identify the latest quarterly and emerging annual trends in the Germany to back your marketing initiatives

- Canadean's experienced 'on the ground' local researchers provide widely respected category projections supported by insightful analysis, which can be used to make well-informed decisions on the 2015 outlook in the marketplace for your company

- Each quarter a Special Focus on a current industry 'hot topic' offers an informative analysis from our local consultants keeping you up-to-date with developments in the country

Table Of Contents

Quarterly Beverage Tracker: Germany
Table of Contents
1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 HIGHLIGHTS
1.4 MARKET DRIVERS
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Juice
1.6.5 Nectars
1.6.6 Still Drinks
1.6.7 Squash/Syrups
1.6.8 Fruit Powders
1.6.9 Iced/RTD Tea Drinks
1.6.10 Iced/RTD Coffee Drinks
1.6.11 Sports Drinks
1.6.12 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Beer
1.7.2 Cider
1.7.3 Spirits
1.7.4 Wines
1.7.5 Other Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 White Milk
1.8.2 Cultured Dairy Drinks
1.8.3 Flavored Milk
1.8.4 Other Liquid Dairy
1.8.5 Soymilk
1.8.6 Grain, Nut, Rice and Seed Milk Alternative Drinks
1.9 Hot Beverages
1.9.1 Hot Tea
1.9.2 Hot Coffee
1.10 Soft Drinks Quarterly Update
1.10.1 Industry News
1.10.2 Distribution News
1.10.3 Packaging/Legislation News
1.11 New Products and Photo Shots
1.12 FOCUS ON ENERGY DRINKS: RECENT TRENDS and INNOVATIONS
1.13 Data Tables

List of Tables
Table 1: Germany at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Commercial Beverage Market Trends - Million Liters, 2014-2015F
Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2014-2015F
Table 5: Soft Drinks Market Trends - Million Liters, 2014-2015F
Table 6: Soft Drinks Market Trends - Million Unit Cases, 2014-2015F
Table 7: Carbonates Market Trends - Million Liters, 2014-2015F
Table 8: Carbonates Market Trends - Million Unit Cases, 2014-2015F

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