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  3. > Mobile Security Market by Solution & by Service – Global Forecast to 2019

Today, enterprises are promptly adopting mobile security solutions to support flexible working among employees in a secure manner as it provides the workforce with flexibility in working, and thus enhances the efficiency of the organizations. The mobile security market is the fastest growing market due to the initiation of the Bring Your Own Device (BYOD) devices, the rising demand among businesses for enhancing productivity through secure data transfer across mobile devices. In addition, the growing security concerns involved in organizational content access and travel across mobile devices further demands mobile security solutions.

The extensive techno enhancements such as cloud and enterprise mobility are significantly transforming the work patterns in the enterprises. In the present business scenario, enterprises are more focused on the innovations such as cloud, mobility, social media, and business which further leads to the increase in the amount of data generated among organizations. This is marked from the high adoption of mobile devices among enterprises to leverage mobility for enhanced efficiency. Thus, the usage of mobile devices such as smartphones, tablets, and removable media for accessing and transferring organizational data increases the propensity of data loss.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the mobile security market into software and services covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and its sub-segments. The market numbers are further split across type, software, services, organization size, deployment type, and vertical across all the major regions.
2. This report will help the organizations to better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, including end user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
3. The report helps the organizations to understand the pulse of the market. It provides information on key market drivers, restraints, and opportunities.

Table Of Contents

Mobile Security Market by Solution and by Service - Global Forecast to 2019
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED IN THE REPORT 15
1.4 CURRENCY AND PRICING 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 SECONDARY DATA 17
2.1.1 KEY DATA TAKEN FROM SECONDARY SOURCES 17
2.2 PRIMARY DATA 18
2.2.1 KEY DATA TAKEN FROM PRIMARY SOURCES 18
2.2.2 KEY INDUSTRY INSIGHTS 19
2.2.3 BREAKDOWN OF PRIMARIES 19
2.3 MARKET SIZE ESTIMATION 20
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.5 RESEARCH ASSUMPTION AND LIMITATION 23
2.5.1 ASSUMPTIONS 23
2.5.2 LIMITATIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE SECURITY MARKET 29
4.2 MOBILE SECURITY MARKET: TOP THREE SOFTWARE SEGMENTS (IN TERMS OF MARKET SIZE), 2014-2019 30
4.3 MARKET SHARE OF MOBILE SECURITY MARKET, BY VERTICAL 31
4.4 NA HOLDS THE LARGEST MARKET SIZE WHILE APAC IS PROJECTED TO HAVE THE HIGHEST CAGR AMONGST ALL REGIONS (2014 AND 2019) 32
4.5 LIFE CYCLE ANALYSIS, BY REGION 32
4.6 MOBILE SECURITY MARKET, BY ORGANIZATION SIZE (2019) 33
5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 MARKET SEGMENTATION 35
5.2.1 BY SOFTWARE 36
5.2.2 BY SERVICES 36
5.2.3 BY ORGANIZATION SIZE 37
5.2.4 MOBILE SECURITY MARKET, BY VERTICAL 38
5.2.5 BY REGION 38
5.3 MARKET DYNAMICS 39
5.3.1 DRIVERS 40
5.3.1.1 Increasing concern about data protection 40
5.3.1.2 Escalating cyber attacks 40
5.3.1.3 Need for security compliance and standards 40
5.3.1.4 Competitive pressure 40
5.3.2 RESTRAINTS 41
5.3.2.1 Cost of deploying mobile security solutions 41
5.3.2.2 Easy availability of open-source solution 41
5.3.2.3 Lack of awareness about mobile security solutions 41
5.3.3 OPPORTUNITIES 42
5.3.3.1 Increase in the adoption of cloud-based technology 42
5.3.3.2 Mounting requirement of managed services 42
5.3.4 CHALLENGES 43
5.3.4.1 Pace of technology growth 43
5.4 STANDARDS AND REGULATIONS 43
5.4.1 FIPS 43
5.4.2 PCI DSS 44
5.4.3 HIPAA 44
6 INDUSTRY TRENDS 45
6.1 INTRODUCTION 45
6.2 VALUE CHAIN ANALYSIS 45
6.3 PORTER'S FIVE FORCES ANALYSIS 46
6.3.1 THREAT FROM NEW ENTRANTS 47
6.3.2 THREAT FROM SUBSTITUTES 47
6.3.3 BARGAINING POWER OF SUPPLIERS 47
6.3.4 BARGAINING POWER OF BUYERS 48
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 48
7 GLOBAL MOBILE SECURITY MARKET ANALYSIS, BY TYPE 49
7.1 INTRODUCTION 50
7.2 SOFTWARE 51
7.2.1 MOBILE IDENTITY MANAGEMENT 52
7.2.2 MOBILE DATA PROTECTION 52
7.2.3 MOBILE VPN 53
7.2.4 MOBILE DEVICE MANAGEMENT (MDM) 54
7.2.5 MOBILE APPLICATION MANAGEMENT 55
7.3 SERVICES 56
7.3.1 IMPLEMENTATION 57
7.3.2 TRAINING AND SUPPORT 58
7.3.3 CONSULTING 59
7.3.4 MANAGED SERVICES 60
8 GLOBAL MOBILE SECURITY MARKET ANALYSIS, BY DEPLOYMENT TYPE 61
8.1 INTRODUCTION 62
8.2 CLOUD 63
8.3 ON-PREMISES 64
9 GLOBAL MOBILE SECURITY MARKET ANALYSIS,BY ORGANIZATION SIZE 65
9.1 INTRODUCTION 66
9.2 SMBS 67
9.3 LARGE ENTERPRISE 68
10 GLOBAL MOBILE SECURITY MARKET ANALYSIS, BY VERTICAL 69
10.1 INTRODUCTION 70
10.2 BFSI 72
10.3 HEALTHCARE 73
10.4 GOVERNMENT 74
10.5 TELECOM 75
10.6 RETAIL 76
10.7 ENERGY AND UTILITIES 77
10.8 TRAVEL AND HOSPITALITY 78
10.9 EDUCATION 79
10.10 MANUFACTURING 80
10.11 AEROSPACE AND DEFENSE 81
10.12 OTHERS 82
11 GLOBAL MOBILE SECURITY MARKET ANALYSIS, BY REGION 83
11.1 INTRODUCTION 84
11.2 NORTH AMERICA (NA) 86
11.3 EUROPE 89
11.4 ASIA-PACIFIC (APAC) 92
11.5 MIDDLE EAST AND AFRICA (MEA) 95
11.6 LATIN AMERICA (LA) 98

12 COMPETITIVE LANDSCAPE 101
12.1 OVERVIEW 101
12.2 COMPETITIVE SITUATION AND TRENDS 103
12.2.1 NEW PRODUCT LAUNCHES 105
12.2.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2013-2015 107
12.2.3 MERGERS AND ACQUISITIONS 109
12.2.4 EXPANSIONS 110
12.2.5 VENTURE CAPITAL 110
13 COMPANY PROFILES 112
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.1 APPLE, INC. 112
13.2 INTEL CORP. 115
13.3 F-SECURE CORPORATION 119
13.4 SYMANTEC CORPORATION 121
13.5 VMWARE, INC. 124
13.6 CITRIX SYSTEMS 127
13.7 MICROSOFT CORPORATION 129
13.8 TREND MICRO 131
13.9 AVG TECHNOLOGIES 133
13.10 SOPHOS 135


LIST OF TABLES

TABLE 1 MOBILE SECURITY MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 26
TABLE 2 INCREASING CONCERN OF DATA PROTECTION AND CYBER ATTACKS ARE PROPELLING THE GROWTH OF THE MOBILE SECURITY MARKET 41
TABLE 3 INITIAL COST OF SOLUTIONS DEPLOYMENT AND LACK OF AWARENESS HAMPERING THE GROWTH OF THE MOBILE SECURITY MARKET 42
TABLE 4 MOUNTING REQUIREMENT OF MANAGED SERVICES WILL BOOST THE MOBILE SECURITY MARKET 43
TABLE 5 MOBILE SECURITY MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 50
TABLE 6 MOBILE SECURITY: MOBILE SECURITY MARKET SIZE, BY SOFTWARE,
2014-2019 ($MILLION) 51
TABLE 7 MOBILE IDENTITY MANAGEMENT: MOBILE SECURITY MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 52
TABLE 8 MOBILE DATA PROTECTION: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 53
TABLE 9 MOBILE VPN: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 53
TABLE 10 MDM: MOBILE SECURITY MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 54
TABLE 11 MOBILE APPLICATION MANAGEMENT: MOBILE SECURITY MARKET SIZE,
BY REGION, 2014-2019 ($MILLION) 55
TABLE 12 MOBILE SECURITY MARKET, BY SERVICES, 2014-2019 ($MILLION) 56
TABLE 13 IMPLEMENTATION SERVICES: MOBILE SECURITY MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 57
TABLE 14 TRAINING AND SUPPORT: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 58
TABLE 15 CONSULTING SERVICES: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 59
TABLE 16 MANAGED SERVICES: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 60
TABLE 17 MOBILE SECURITY MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 62
TABLE 18 CLOUD: MOBILE SECURITY MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 63
TABLE 19 ON-PREMISES: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 64
TABLE 20 MOBILE SECURITY MARKET SIZE, BY ORGANIZATION SIZE, 2014-2019 ($MILLION) 66
TABLE 21 SMBS: MOBILE SECURITY MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 67
TABLE 22 LARGE ENTERPRISE: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 68
TABLE 23 MOBILE SECURITY MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 71
TABLE 24 BFSI: MOBILE SECURITY MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 72
TABLE 25 HEALTHCARE: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 73
TABLE 26 GOVERNMENT: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 74
TABLE 27 TELECOM: MOBILE SECURITY MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 75
TABLE 28 RETAIL: MOBILE SECURITY MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 76
TABLE 29 ENERGY AND UTILITIES: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 77
TABLE 30 TRAVEL AND HOSPITALITY: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 78
TABLE 31 EDUCATION: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 79
TABLE 32 MANUFACTURING: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 80
TABLE 33 AEROSPACE AND DEFENSE: MOBILE SECURITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 81
TABLE 34 OTHERS: MOBILE SECURITY MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 82
TABLE 35 MOBILE SECURITY MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 85
TABLE 36 NA: MOBILE SECURITY MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 86
TABLE 37 NA: MOBILE SECURITY MARKET SIZE, BY SOFTWARE, 2014-2019 ($MILLION) 86
TABLE 38 NA: MOBILE SECURITY MARKET SIZE, BY SERVICES, 2014-2019 ($MILLION) 87
TABLE 39 NA: MOBILE SECURITY MARKET SIZE, BY ORGANIZATION SIZE,
2014-2019 ($MILLION) 87
TABLE 40 NA: MOBILE SECURITY MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 88
TABLE 41 NA: MOBILE SECURITY MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 88
TABLE 42 EUROPE: MOBILE SECURITY MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 89
TABLE 43 EUROPE: MOBILE SECURITY MARKET SIZE, BY SOFTWARE,
2014-2019 ($MILLION) 89
TABLE 44 EUROPE: MOBILE SECURITY MARKET SIZE, BY SERVICES, 2014-2019 ($MILLION) 90
TABLE 45 EUROPE: MOBILE SECURITY MARKET SIZE, BY ORGANIZATION SIZE,
2014-2019 ($MILLION) 90
TABLE 46 EUROPE: MOBILE SECURITY MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 91
TABLE 47 EUROPE: MOBILE SECURITY MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 91
TABLE 48 APAC: MOBILE SECURITY MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 92
TABLE 49 APAC: MOBILE SECURITY MARKET SIZE, BY SOFTWARE, 2014-2019 ($MILLION) 92
TABLE 50 APAC: MOBILE SECURITY MARKET SIZE, BY SERVICES, 2014-2019 ($MILLION) 93
TABLE 51 APAC: MOBILE SECURITY MARKET SIZE, BY ORGANIZATION SIZE,
2014-2019 ($MILLION) 93
TABLE 52 APAC: MOBILE SECURITY MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 94
TABLE 53 APAC: MOBILE SECURITY MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 94
TABLE 54 MEA: MOBILE SECURITY MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 95
TABLE 55 MEA: MOBILE SECURITY MARKET SIZE, BY SOFTWARE, 2014-2019 ($MILLION) 95
TABLE 56 MEA: MOBILE SECURITY MARKET SIZE, BY SERVICES, 2014-2019 ($MILLION) 96
TABLE 57 MEA: MOBILE SECURITY MARKET SIZE, BY ORGANIZATION SIZE,
2014-2019 ($MILLION) 96
TABLE 58 MEA: MOBILE SECURITY MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 97
TABLE 59 MEA: MOBILE SECURITY MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 97
TABLE 60 LA: MOBILE SECURITY MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 98
TABLE 61 LA: MOBILE SECURITY MARKET SIZE, BY SOFTWARE, 2014-2019 ($MILLION) 98
TABLE 62 LA: MOBILE SECURITY MARKET SIZE, BY SERVICES, 2014-2019 ($MILLION) 99
TABLE 63 LA: MOBILE SECURITY MARKET SIZE, BY ORGANIZATION SIZE,
2014-2019 ($MILLION) 99
TABLE 64 LA: MOBILE SECURITY MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 100
TABLE 65 LA: MOBILE SECURITY MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 100
TABLE 66 NEW PRODUCT LAUNCHES, 2013-2015 105
TABLE 67 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2013-2015 107
TABLE 68 MERGERS AND ACQUISITIONS, 2013-2015 109
TABLE 69 EXPANSIONS, 2014 110
TABLE 70 VENTURE CAPITAL, 2013-2014 110


LIST OF FIGURES

FIGURE 1 GLOBAL MOBILE SECURITY MARKET: RESEARCH DESIGN 16
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 4 MARKET BREAKDOWN AND DATA TRIANGULATION 22
FIGURE 5 GLOBAL MOBILE SECURITY MARKET SIZE, 2014-2019 ($MILLION) 26
FIGURE 6 MOBILE SECURITY SOFTWARE MARKET SNAPSHOT (2014 VS. 2019): MARKET FOR MOBILE DATA PROTECTION ACQUIRES MAJOR MARKET SHARE FOR NEXT 5 YEARS 27
FIGURE 7 MOBILE SECURITY MARKET GROWS AT A CAGR OF 33.1% DURING THE FORECAST PERIOD 27
FIGURE 8 NA HOLDS THE LARGEST MARKET SHARE IN 2014 FOR THE GLOBAL MOBILE SECURITY MARKET 28
FIGURE 9 ATTRACTIVE MARKET OPPORTUNITIES IN MOBILE SECURITY MARKET 29
FIGURE 10 MOBILE VPN MARKET EXPECTED TO GROW AT THE HIGHEST PACE 30
FIGURE 11 BFSI EXPECTED TO HAVE THE LARGEST MARKET SHARE IN THE GLOBAL MOBILE SECURITY MARKET 31
FIGURE 12 LARGE ENTERPRISES SEGMENT WILL CONTINUE TO DOMINATE THE MOBILE SECURITY MARKET THROUGHOUT THE FORECAST PERIOD 33
FIGURE 13 MOBILE SECURITY MARKET, BY SOFTWARE 36
FIGURE 14 MOBILE SECURITY MARKET, BY SERVICES 36
FIGURE 15 MOBILE SECURITY MARKET, BY DEPLOYMENT 37
FIGURE 16 MOBILE SECURITY MARKET, BY ORGANIZATION SIZE 37
FIGURE 17 MOBILE SECURITY MARKET, BY VERTICAL 38
FIGURE 18 MOBILE SECURITY MARKET, BY REGION 38
FIGURE 19 INCREASING CONCERN ABOUT DATA PROTECTION DRIVE THE MOBILE SECURITY MARKET 39
FIGURE 20 VALUE CHAIN ANALYSIS 45
FIGURE 21 PORTER'S FIVE FORCES ANALYSIS 46
FIGURE 22 GLOBAL MOBILE SECURITY SERVICE MARKET: EXPECTED TO GROW AT A HIGHEST CAGR OF 34.8% BETWEEN 2014 AND 2019 50
FIGURE 23 MOBILE DATA PROTECTION HOLDS THE LARGEST MARKET SHARE THROUGHOUT THE FORECAST PERIOD 51
FIGURE 24 MANAGED SERVICE MARKETS SHOW THE HIGHEST GROWTH POTENTIAL DURING FORECAST PERIOD 56
FIGURE 25 MOBILE SECURITY MARKET SIZE, BY DEPLOYMENT IS EXPECTED TO GROW BY 30.7% DURING THE FORECAST PERIOD 62
FIGURE 26 MOBILE SECURITY MARKET, BY ORGANIZATION SIZE, IS EXPECTED TO GROW BY 30.7% DURING THE FORECAST PERIOD 66
FIGURE 27 BFSI HOLDS THE MAJORITY OF MARKET SHARE DURING THE FORECAST PERIOD 70
FIGURE 28 APAC MOBILE SECURITY MARKET IS GROWING WITH THE HIGHEST CAGR OF 33.1% DURING THE FORECAST PERIOD 84
FIGURE 29 REGIONAL SNAPSHOT: APAC IS EMERGING AS A NEW HOTSPOT 84
FIGURE 30 APAC: ATTRACTIVE DESTINATION FOR ALMOST ALL INDUSTRY VERTICALS 85
FIGURE 31 COMPANIES ADOPTED PARTNERSHIPS, AGREEMENTS, AND COLLABORATION AS THE KEY GROWTH STRATEGIES BETWEEN 2011 - 2014 101
FIGURE 32 APPLE, INC. AND INTEL CORPORATION GREW AT THE FASTEST GROWTH RATE BETWEEN 2009 AND 2013 102
FIGURE 33 MARKET EVALUATION FRAMEWORK 103
FIGURE 34 BATTLE FOR MARKET SHARE: PARTNERSHIPS, AGREEMENTS,
AND COLLABORATIONS ARE THE KEY STRATEGIES 104
FIGURE 35 APPLE, INC.: COMPANY SNAPSHOT 112
FIGURE 36 APPLE INC.: SWOT ANALYSIS 114
FIGURE 37 INTEL CORP.: COMPANY SNAPSHOT 115
FIGURE 38 INTEL: SWOT ANALYSIS 116
FIGURE 39 F-SECURE CORPORATION: COMPANY SNAPSHOT 119
FIGURE 40 SYMANTEC CORPORATION: COMPANY SNAPSHOT 121
FIGURE 41 SYMANTEC CORPORATION: SWOT ANALYSIS 123
FIGURE 42 VMWARE: COMPANY SNAPSHOT 124
FIGURE 43 VMWARE: SWOT ANALYSIS 126
FIGURE 44 CITRIX SYSTEMS: COMPANY SNAPSHOT 127
FIGURE 45 MICROSOFT: COMPANY SNAPSHOT 129
FIGURE 46 MICROSOFT: SWOT ANALYSIS 130
FIGURE 47 TREND MICRO: COMPANY SNAPSHOT 131

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