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Cloud TV - Video embraces IT

  • 46 pages, published in March 2015
  • By IDATE
  • Report Number: 2835790

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Video embraces IT

The entire video distribution sector is evolving rapidly, having to contend with consumers taking increasing control over their viewing, inside an increasingly IP-centric environment.
To stay competitive, players along the image distribution chain need become more flexible and agile, to keep up with the growing complexity of video distribution.

IDATE explores the concept of cloud TV and its role in TV and video ecosystems.
The report looks at the way solution providers are positioned, and the strategies they are using to develop cloud TV products.
It details the trends we are seeing in solutions, the key technologies being employed, along with the obstacles and opportunities for Cloud TV.

The development of cloud TV solutions is part of the massive wave of change in today's video market, and fuelled by users taking increasing control over their video viewing (on-demand, personal, multi-device, etc.). These changes require all service providers to adapt to the new paradigm and tailor their products to new viewer behaviours, and this inside an increasingly fragmented and competitive marketplace. The transition will also require them to find new ways to monetise content. The inherent uncertainties and complexity of this new state of affairs derive from the need to flexible, both from an operational standpoint and in the ability to roll out new services.

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