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Cloud TV - Video embraces IT

  • March 2015
  • -
  • -
  • 46 pages

Video embraces IT

The entire video distribution sector is evolving rapidly, having to contend with consumers taking increasing control over their viewing, inside an increasingly IP-centric environment.
To stay competitive, players along the image distribution chain need become more flexible and agile, to keep up with the growing complexity of video distribution.

IDATE explores the concept of cloud TV and its role in TV and video ecosystems.
The report looks at the way solution providers are positioned, and the strategies they are using to develop cloud TV products.
It details the trends we are seeing in solutions, the key technologies being employed, along with the obstacles and opportunities for Cloud TV.

The development of cloud TV solutions is part of the massive wave of change in today's video market, and fuelled by users taking increasing control over their video viewing (on-demand, personal, multi-device, etc.). These changes require all service providers to adapt to the new paradigm and tailor their products to new viewer behaviours, and this inside an increasingly fragmented and competitive marketplace. The transition will also require them to find new ways to monetise content. The inherent uncertainties and complexity of this new state of affairs derive from the need to flexible, both from an operational standpoint and in the ability to roll out new services.

Table Of Contents

Cloud TV - Video embraces IT
1. Executive Summary

2. Methodology and definitions
2.1. General methodology of IDATE 's reports
2.2. Market assessment and forecasts
2.3. Definitions

3. How the needs of video distribution are changing
3.1. Consumer behaviour
3.2. Defining customers ' needs

4. The different dimensions of cloud TV
4.1. Market segmentation
4.2. The three levels of integration for cloud TV solutions
4.3. A new economical approach

5. Cloud TV: attracting players from multiple backgrounds
5.1. Telecom, Internet, software and TV industry players all jostling for position
5.2. A complex ecosystem
5.3. Key technologies used in cloud TV solutions
5.4. Cloud alternatives using household equipment

6. Cloud TV products
6.1. Managing video on-demand services
6.2. Multi-device distribution platforms and TV Everywhere
6.3. Diversification and integration of video services
6.4. Centralised DRM
6.5. Cloud-based production/postproduction solutions
6.6. Monetising content

7. Outlook for cloud TV
7.1. Lingering questions
7.2. Cloud TV: a solution of the future

8. Appendix: a selection of agreements


Table 1: How cloud TV products are positioned
Table 2: A selection of vendors ' TV everywhere features
Table 3: Recent mergers and acquisitions in the cloud TV segment
Table 4: Different business models for DVRs
Table 5: TiVo Stream playback capabilities
Table 6: Comparison US pay-TV providers ' TV Everywhere services, according to Sling Media
Table 7: How cloud TV products are positioned
Table 8: The different forms of network storage
Table 9: A selection of cloud TV contracts


Figure 1: Change in live and time-shifted viewing time in the United States, 2012-2014
Figure 2: Change in weekly viewing time of various devices
Figure 3: The content dilemma
Figure 4: How important are recommendations to viewers in the United States, Q1 2014
Figure 5: The different cloud architectures
Figure 6: IaaS, SaaS and PaaS solutions
Figure 7: CAPEX vs. OPEX in terms of capacity
Figure 8: How cloud TV providers are positioned, by industry
Figure 9: The ActiveVideo cloud TV solution
Figure 10: A selection of Brightcove network partners
Figure 11: The key technologies of cloud TV solutions
Figure 12: Amazon 's Elastic Transcoder
Figure 13: TiVo Stream
Figure 14: How the SAT>IP protocol works
Figure 15: Panasonic SAT>IP-capable TV
Figure 16: Sling media solution
Figure 17: The main networked recording techniques
Figure 18: Map of nPVR rollouts in Europe
Figure 19: Graphic representation of the ActiveVideo CloudTV solution
Figure 20: CBS All Access
Figure 21: Nagra Kudelski: integration of a cloud-based live OTT solution
Figure 22: Comcast 's live content recommendation engine
Figure 23: Using cloud technologies to deliver personalised video content
Figure 24: Features of the UltraViolet digital rights locker
Figure 25: Disney 's Digital Rights Locker system
Figure 26: The Avid MediaCentral Platform for media companies
Figure 27: The ad market 's increasing personalisation
Figure 28: Current cloud TV product trends

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