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Road Assistance in Australia

  • November 2014
  • -
  • Finaccord
  • -
  • 23 pages

Road Assistance in Australia is a report about the market for this type of assistance – sometimes referred to as breakdown recovery insurance – acquired by individual consumers in Australia. The research is based on a primary survey of over 90 actual and potential distributors of road assistance in Australia including automotive clubs, motor insurance brands, car manufacturer brands and independent warranty providers. For each of these organisations, it establishes whether they offer road assistance in any format or not and, if they do, the partner assistance firms with which they work if they do not report managing the service themselves on an internal basis.

Having presented the provision rates for road assistance across these main categories of distributor, the study then compares the operating models that they use, shows which providers of road assistance hold the most partnerships in each category and comments upon the importance of other distribution options including online aggregators and packaging with banking products. Moreover, it quantifies the value of the market for road assistance acquired by individual consumers in Australia in 2014, segmented by distribution channel, presents the likely market share by revenues of the leading competitors, and provides forecasts for the value of the market up to 2018.

Table Of Contents

Road Assistance in Australia
0.0 EXECUTIVE SUMMARY 1
1.0 INTRODUCTION 3
What is this report about? 3
Rationale 3
This is the first ever published study about the market for road assistance in Australia. 3
.in part because the distribution of this product involves several very different channels 3
Methodology 3
Primary research 3
Research for this report includes 93 actual and potential distributors of road assistance 3
Market data 4
Competitor data 4
External sources 5
Definitions 5
Terms and abbreviations 5
Operating models 5
Currencies, exchange rates and inflation 6
PartnerBASE 6
Finaccord 6
2.0 MARKET ANALYSIS 8
Introduction 8
Distribution through key partner organisations 8
Summary of organisations researched 8
Provision rates 10
Just over a half of motor insurance brands are distributors of road assistance… 10
…and many only offer it as a stand-alone product 10
Operating models 11
A number of insurance brands and warranty providers make use of captive assistance firms 11
Partnerships with car manufacturer brands 12
Only three assistance firms hold mandates in this very concentrated market 12
AGA Assistance Australia benefits from a mixture of individual and group-level contracts… 12
…with Assist Australia its most significant competitor in this segment 13
Partnerships with motor insurance brands 13
Ultra Tune and International SOS each hold a number of partnerships in this area 13
A number of assistance firms have captive distribution partners 14
Partnerships with independent warranty providers 15
Some independent warranty providers operate captive road assistance firms 15
Partnerships with automotive clubs 16
Australia's mainstream automotive clubs all operate their own road assistance services for members… 16
… while several specialist clubs use the same broker for cover bundled in motor insurance… 16
… including NACC, which offers its members the NACC Benefits Card 16
Other distribution channels 16
Direct distribution and other online brands 16
Beyond the traditional automotive clubs, several providers and online brands sell direct to the public 16
Payment cards and bank accounts 17
Packaging with banking products is not a significant distribution channel for road assistance in Australia 17
Online aggregators and brokers 17
Few online aggregators intermediate road assistance, and some that do favour particular providers 17
Other types of distributor 17
Market size and forecast 18
Direct sales by assistance firms and automotive clubs account for the vast majority of the market value… 18
…with most of the rest due to cover bundled within motor insurance policies 18
Leading competitors 21
The largest two automotive clubs are likely to account for over 50% of the market value… 21
.whilst leading commercial providers include AGA Assistance Australia, International SOS and Ultra Tune 22

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY 1
Key market data for road assistance in Australia 2
1.0 INTRODUCTION 3
2.0 MARKET ANALYSIS 8
Summary of potential distributor organisations researched in Australia, segmented by type, 2014 9
Provision rates for road assistance in Australia, segmented by type of organisation, 2014 10
Operating models used for road assistance in Australia, segmented by type of organisation, 2014 11
Operating models used for road assistance in Australia, segmented by type of organisation, 2014 (table) 12
Competitor share of partnerships for road assistance in Australia, 2014: car manufacturer brands. 13
Competitor share of partnerships for road assistance in Australia, 2014: motor insurance brands 14
Competitor share of partnerships for road assistance in Australia, 2014: independent warranty providers 15
Estimated gross written premiums and other revenues from road assistance in Australia, 2014, plus forecast for 2018 19
Estimated gross written premiums and other revenues from road assistance in Australia, segmented by distribution channel, 2014 20
Estimated number of policies and gross written premiums and other revenues from road assistance in Australia, segmented by distribution channel, 2014, plus forecast for 2018 (table) 21
Individual competitors' estimated market shares of gross written premiums and other revenues for road assistance in Australia, 2014 23

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