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Road Assistance in Brazil

  • December 2014
  • -
  • Finaccord
  • -
  • 24 pages

Road Assistance in Brazil is a report about the market for this type of assistance – sometimes referred to as breakdown recovery insurance – acquired by individual consumers in Brazil. The research is based on a primary survey of over 70 actual and potential distributors of road assistance in Brazil including automotive clubs, motor insurance brands, car manufacturer brands and independent warranty providers. For each of these organisations, it establishes whether they offer road assistance in any format or not and, if they do, the partner assistance firms with which they work if they do not report managing the service themselves on an internal basis.

Having presented the provision rates for road assistance across these main categories of distributor, the study then compares the operating models that they use, shows which providers of road assistance hold the most partnerships in each category and comments upon the importance of other distribution options including online aggregators and packaging with banking products. Moreover, it quantifies the value of the market for road assistance acquired by individual consumers in Brazil in 2014, segmented by distribution channel, presents the likely market share by revenues of the leading competitors, and provides forecasts for the value of the market up to 2018.

Table Of Contents

Road Assistance in Brazil
0.0 EXECUTIVE SUMMARY 1
1.0 INTRODUCTION 3
What is this report about? 3
Rationale 3
This is the first ever published study about the market for road assistance in Brazil. 3
.in part because the distribution of it involves several very different channels 3
Methodology 3
Primary research 3
Research for this report includes over 70 actual and potential distributors of road assistance 3
Market data 4
Competitor data 4
External sources 5
Definitions 5
Terms and abbreviations 5
Operating models 5
Currencies, exchange rates and inflation 6
PartnerBASE 6
Finaccord 6
2.0 MARKET ANALYSIS 8
Introduction 8
Distribution through key partner organisations 8
Summary of organisations researched 8
Provision rates 9
Road assistance is available from all motor insurers and independent warranty providers… 9
… plus all but two car manufacturer brands 9
Operating models 10
Use of a single external road assistance provider constitutes the most regular operating model 10
Three of the largest insurance groups have established captive assistance firms in this area… 10
… and one in every five schemes identified is managed on a purely internal basis 10
Partnerships with car manufacturer brands 12
Three providers are prominent in this relatively concentrated sector… 12
…with Europ Assistance Brasil the leader in terms of number of partnerships 12
Tempo Assist claims just one relatively important manufacturer brand partnership… 13
… and Fácil Assist one relatively unimportant one 13
Partnerships with motor insurance brands 14
Two assistance companies account for almost a half of partnerships … 14
…with six others dividing the rest between them 14
Partnerships with independent warranty providers 15
The potential also exists to bundle road assistance with extended warranties 15
Partnerships with automotive clubs 16
Several small automotive clubs are also active in the Brazilian market 16
Other distribution channels 17
Direct distribution and other online brands 17
A significant number of assistance firms sell directly to consumers in Brazil… 17
… including automotive services companies and dedicated assistance firms 17
ROAD ASSISTANCE IN BRAZIL
© FINACCORD (12/2014) II
Payment cards and bank accounts 17
Where available, road assistance can usually be taken out as an optional upgrade 17
Online aggregators and brokers 17
A number of insurance brokers have selected a particular provider for road assistance 17
Other types of distributor 18
'Associaçãos de proteção veicular' provide an alternative to insurance and include road assistance 18
Road assistance is also available from Vivo, the country's largest mobile network operator 18
Market size and forecast 18
Finaccord expects that the market will deliver fairly robust growth in real terms. 18
…with cover included in motor insurance accounting for the majority of this diverse market. 19
Leading competitors 22
The two leading firms claim roughly equal shares of the Brazilian road assistance market… 22
… and the third-ranked provider is an insurer rather than a specialised assistance firm 23
Europ Assistance Brasil is co-owned by Bradesco and Generali 23
ROAD ASSISTANCE IN BRAZIL
© FINACCORD (12/2014) III

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY 1
Key market data for road assistance in Brazil 2
1.0 INTRODUCTION 3
2.0 MARKET ANALYSIS 8
Summary of potential distributor organisations researched in Brazil, segmented by type, 2014 9
Provision rates for road assistance in Brazil, segmented by type of organisation, 2014 10
Operating models used for road assistance in Brazil, segmented by type of organisation, 2014 11
Operating models used for road assistance in Brazil, segmented by type of organisation, 2014 (table) 12
Competitor share of partnerships for road assistance in Brazil, 2014: car manufacturer brands 13
Competitor share of partnerships for road assistance in Brazil, 2014: motor insurance brands 15
Competitor share of partnerships for road assistance in Brazil, 2014: independent warranty providers 16
Estimated gross written premiums and other revenues from road assistance in Brazil, 2014, plus forecast
for 2018 20
Estimated gross written premiums and other revenues from road assistance in Brazil, segmented by
distribution channel, 2014 21
Estimated number of policies and gross written premiums and other revenues from road assistance in
Brazil, segmented by distribution channel, 2014, plus forecast for 2018 (table) 22
Individual competitors' estimated market shares of gross written premiums and other revenues for road
assistance in Brazil, 2014 24

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ref:plp2014

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