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Road Assistance in Canada

  • November 2014
  • -
  • Finaccord
  • -
  • 23 pages

Road Assistance in Canada is a report about the market for this type of assistance – sometimes referred to as breakdown recovery insurance – acquired by individual consumers in Canada. The research is based on a primary survey of over 90 actual and potential distributors of road assistance in Canada including automotive clubs, motor (auto) insurance brands, car manufacturer brands and independent warranty providers. For each of these organisations, it establishes whether they offer road assistance in any format or not and, if they do, the partner assistance firms with which they work if they do not report managing the service themselves on an internal basis.

Having presented the provision rates for road assistance across these main categories of distributor, the study then compares the operating models that they use, shows which providers of road assistance hold the most partnerships in each category and comments upon the importance of other distribution options including online aggregators and packaging with banking products. Moreover, it quantifies the value of the market for road assistance acquired by individual consumers in Canada in 2014, segmented by distribution channel, presents the likely market share by revenues of the leading competitors, and provides forecasts for the value of the market up to 2018.

Table Of Contents

Road Assistance in Canada
0.0 EXECUTIVE SUMMARY 1
1.0 INTRODUCTION 3
What is this report about? 3
Rationale 3
This is the first ever published study about the market for road assistance in Canada. 3
.in part because the distribution of it involves several very different channels 3
Methodology 3
Primary research 3
Research for this report includes over 90 actual and potential distributors of road assistance 3
Market data 4
Competitor data 4
External sources 5
Definitions 5
Terms and abbreviations 5
Operating models 5
Currencies, exchange rates and inflation 6
PartnerBASE 6
Finaccord 6
2.0 MARKET ANALYSIS 8
Introduction 8
Distribution through key partner organisations 8
Summary of organisations researched 8
Provision rates 9
Road assistance is available from all major car manufacturer brands and independent warranty providers… 9
… and also from many motor insurers where it is invariably embedded in a wider policy 10
Operating models 10
Use of a single external road assistance provider constitutes the most regular operating model 10
Several large insurance groups have established captive assistance firms in this area 11
Partnerships with car manufacturer brands 12
Only three providers hold mandates in this very concentrated market… 12
… with Sykes Assistance Services the leader in terms of number of partnerships 12
Partnerships with motor insurance brands 13
Most motor insurance brands provide limited cover organised on an internal or captive basis… 13
… with the drivers themselves sometimes required to contact tow truck drivers independently 14
Partnerships with independent warranty providers 14
Nation Safe Drivers benefits from distribution agreements with several warranty providers 14
Partnerships with automotive clubs 15
Road Canada has secured a partnership with a specialist club for owners of recreational vehicles 15
Other distribution channels 16
Direct distribution and other online brands 16
A significant number of assistance firms sell directly to consumers in Canada 16
Payment cards and bank accounts 16
Two providers have secured particularly significant partnerships with major banks 16
Online aggregators and brokers 16
Other types of distributor 17
ROAD ASSISTANCE IN CANADA
© FINACCORD (11/2014) II
Road assistance is also available in Canada from mobile phone providers. 17
.major retail brands… 17
.and various other associations and companies… 17
… including automotive parts and servicing franchises 17
Market size and forecast 18
In spite of its maturity, Finaccord expects that the market value will grow in real terms. 18
…with direct sales continuing to account for the majority of this diverse market 18
Leading competitors 21
Together, clubs belonging to the CAA account for a very large share of the total market… 21
… and even more when Club Auto Roadside Services is included in the equation 22
Driven Solutions (the parent of the DAA) was acquired by Innovation Group in September 2014 22
Sykes Assistance Services is another significant competitor… 22
… as are Agero, Allstate Roadside Services, AXA Assistance, Nation Safe Drivers and Road Canada… 22
ROAD ASSISTANCE IN CANADA
© FINACCORD (11/2014) III

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY 1
Key market data for road assistance in Canada 2
1.0 INTRODUCTION 3
2.0 MARKET ANALYSIS 8
Summary of potential distributor organisations researched in Canada, segmented by type, 2014 9
Provision rates for road assistance in Canada, segmented by type of organisation, 2014 10
Operating models used for road assistance in Canada, segmented by type of organisation, 2014 11
Operating models used for road assistance in Canada, segmented by type of organisation, 2014 (table) 12
Competitor share of partnerships for road assistance in Canada, 2014: car manufacturer brands 13
Competitor share of partnerships for road assistance in Canada, 2014: motor insurance brands 14
Competitor share of partnerships for road assistance in Canada, 2014: independent warranty providers 15
Estimated gross written premiums and other revenues from road assistance in Canada, 2014, plus forecast for 2018 19
Estimated gross written premiums and other revenues from road assistance in Canada, segmented by distribution channel, 2014 20
Estimated number of policies and gross written premiums and other revenues from road assistance in Canada, segmented by distribution channel, 2014, plus forecast for 2018 (table) 21
Individual competitors' estimated market shares of gross written premiums and other revenues for road assistance in Canada, 2014 23

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ref:plp2014

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