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Road Assistance in Mexico

  • December 2014
  • -
  • Finaccord
  • -
  • 22 pages

Road Assistance in Mexico is a report about the market for this type of assistance – sometimes referred to as breakdown recovery insurance – acquired by individual consumers in Mexico. The research is based on a primary survey of 60 actual and potential distributors of road assistance in Mexico including automotive clubs, motor insurance brands, car manufacturer brands and independent warranty providers. For each of these organisations, it establishes whether they offer road assistance in any format or not and, if they do, the partner assistance firms with which they work if they do not report managing the service themselves on an internal basis.

Having presented the provision rates for road assistance across these main categories of distributor, the study then compares the operating models that they use, shows which providers of road assistance hold the most partnerships in each category and comments upon the importance of other distribution options including online aggregators and packaging with banking products. Moreover, it quantifies the value of the market for road assistance acquired by individual consumers in Mexico in 2014, segmented by distribution channel, presents the likely market share by revenues of the leading competitors, and provides forecasts for the value of the market up to 2018.

Table Of Contents

Road Assistance in Mexico
0.0 EXECUTIVE SUMMARY 1
1.0 INTRODUCTION 3
What is this report about? 3
Rationale 3
This is the first ever published study about the market for road assistance in Mexico. 3
.in part because the distribution of this product involves several very different channels 3
Methodology 3
Primary research 3
Research for this report includes 60 distributors of road assistance 3
Market data 4
Competitor data 4
External sources 5
Definitions 5
Terms and abbreviations 5
Operating models 5
Currencies, exchange rates and inflation 6
PartnerBASE 6
Finaccord 6
2.0 MARKET ANALYSIS 8
Introduction 8
Distribution through key partner organisations 8
Summary of organisations researched 8
Provision rates 9
Road assistance is available through all distributors researched… 9
Operating models 10
… with most making use of a single, external partner for this purpose 10
Partnerships with car manufacturer brands 12
Ike Asistencia holds the highest number of partnerships with manufacturer brands in Mexico… 12
…in a highly concentrated market featuring only two other competitors 12
Partnerships with motor insurance brands 13
Beneficia claims nearly a quarter of partnerships with motor insurance brands 13
Other players in this area include AMA, ANA, AXA Assistance, MAPFRE Asistencia and Multiasistencia 14
Partnerships with independent warranty providers 14
Independent warranty providers also act as intermediaries of road assistance in Mexico 14
Partnerships with automotive clubs 15
Mexico's two automotive clubs both offer internally-managed road assistance to their members 15
Other distribution channels 15
Direct distribution and other online brands 15
Beyond the traditional automotive clubs, no road assistance provider sells directly to the public 15
Payment cards and bank accounts 16
Road assistance is frequently offered with credit cards either automatically or for an additional fee 16
Online aggregators and brokers 16
Road assistance is rarely available as a stand-alone product from aggregators or brokers 16
Other types of distributor 16
Alternative distributors of road assistance in Mexico include mobile network operators and retailers… 16
… with both AXA Assistance and Club de Asistencia active in the latter segment 16
Market size and forecast 17
In real terms, the value of the market could grow at 8.0% per annum between 2014 and 2018 17
Almost a half of the total market value is accounted for by a single distribution channel… 17
… and over 20% by another 17
Leading competitors 20
Ike Asistencia is likely to be the market leader by revenues by a fairly comfortable margin…. 20
… although both AMA and ANA have been active in the market for far longer 21
Spanish bank BBVA is the owner of one competitor in the Mexican road assistance market 21

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY 1
Key market data for road assistance in Mexico 2
1.0 INTRODUCTION 3
2.0 MARKET ANALYSIS 8
Summary of potential distributor organisations researched in Mexico, segmented by type, 2014 9
Provision rates for road assistance in Mexico, segmented by type of organisation, 2014 10
Operating models used for road assistance in Mexico, segmented by type of organisation, 2014 11
Operating models used for road assistance in Mexico, segmented by type of organisation, 2014 (table) 12
Competitor share of partnerships for road assistance in Mexico, 2014: car manufacturer brands 13
Competitor share of partnerships for road assistance in Mexico, 2014: motor insurance brands. 14
Competitor share of partnerships for road assistance in Mexico, 2014: independent warranty providers 15
Estimated gross written premiums and other revenues from road assistance in Mexico, 2014, plus
forecast for 2018 18
Estimated gross written premiums and other revenues from road assistance in Mexico, segmented by
distribution channel, 2014 19
Estimated number of policies and gross written premiums and other revenues from road assistance in
Mexico, segmented by distribution channel, 2014, plus forecast for 2018 (table) 20
Individual competitors' estimated market shares of gross written premiums and other revenues for road
assistance in Mexico, 2014 22

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