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Road Assistance in South Africa

  • December 2014
  • -
  • Finaccord
  • -
  • 22 pages

Road Assistance in South Africa is a report about the market for this type of assistance – sometimes referred to as breakdown recovery insurance – acquired by individual consumers in South Africa. The research is based on a primary survey of over 80 actual and potential distributors of road assistance in South Africa including automotive clubs, motor insurance brands, car manufacturer brands and independent warranty providers. For each of these organisations, it establishes whether they offer road assistance in any format or not and, if they do, the partner assistance firms with which they work if they do not report managing the service themselves on an internal basis.

Having presented the provision rates for road assistance across these main categories of distributor, the study then compares the operating models that they use, shows which providers of road assistance hold the most partnerships in each category and comments upon the importance of other distribution options including online aggregators and packaging with banking products. Moreover, it quantifies the value of the market for road assistance acquired by individual consumers in South Africa in 2014, segmented by distribution channel, presents the likely market share by revenues of the leading competitors, and provides forecasts for the value of the market up to 2018.

Table Of Contents

Road Assistance in South Africa
0.0 EXECUTIVE SUMMARY 1
1.0 INTRODUCTION 3
What is this report about? 3
Rationale 3
This is the first ever published study about the market for road assistance in South Africa. 3
.in part because the distribution of this product involves several very different channels 3
Methodology 3
Primary research 3
Research for this report includes over 80 actual and potential distributors of road assistance 3
Market data 4
Competitor data 4
External sources 5
Definitions 5
Terms and abbreviations 5
Operating models 5
Currencies, exchange rates and inflation 6
PartnerBASE 6
Finaccord 6
2.0 MARKET ANALYSIS 8
Introduction 8
Distribution through key partner organisations 8
Summary of organisations researched 8
Provision rates 9
Road assistance is seemingly available from all car manufacturer and motor insurance brands 9
Operating models 10
A majority of distributors make use of external road assistance providers. 10
. although more than a quarter of all schemes are run on a purely internal basis 10
Partnerships with car manufacturer brands 12
The AA holds nearly half of all distribution partnerships with car manufacturer brands… 12
…with Tracker also having several distribution partners in this segment of the market 12
Other external providers active here include Europ Assistance and First Road Emergency 12
18 car manufacturer brands operate road assistance schemes internally 13
Partnerships with motor insurance brands 14
Europ Assistance distributes road assistance via a number of significant motor insurers… 14
… as does the AA 14
Other providers in this segment include Allianz, AutAssist, Club McCarthy and Izinga Access 14
Partnerships with independent warranty providers 15
The AA is also strong as a road assistance supplier to independent warranty providers. 15
Partnerships with automotive clubs 16
The AA has amassed around 830,000 (mainly personal) members 16
A few specialist clubs provide road assistance only as part of regular motor insurance policies 16
Other distribution channels 16
Direct distribution and other online brands 16
In addition to the AA, a number of South African assistance providers sell direct to the public… 16
… including vehicle tracking companies Matrix and Tracker 16
Payment cards and bank accounts 17
Only a small proportion of banking products feature optional road assistance 17
Online aggregators and brokers 17
South African aggregators do not compare road assistance as a distinct product 17
Other types of distributor 17
Vodacom offers road assistance to its customers as part of a combined assistance package 17
Market size and forecast 18
The rising popularity of vehicle trackers continues to benefit South Africa's road assistance market 18
Direct sales by the AA and other assistance providers account for more than half of the market value 18
Leading competitors 21
With its large number of direct sales, the AA dominates the South African market… 21
… and there is then a long tail of other smaller competitors of various types 22

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY 1
Key market data for road assistance in South Africa 2
1.0 INTRODUCTION 3
2.0 MARKET ANALYSIS 8
Summary of potential distributor organisations researched in South Africa, segmented by type, 2014 9
Provision rates for road assistance in South Africa, segmented by type of organisation, 2014 10
Operating models used for road assistance in South Africa, segmented by type of organisation, 2014 11
Operating models used for road assistance in South Africa, segmented by type of organisation, 2014
(table) 12
Competitor share of partnerships for road assistance in South Africa, 2014: car manufacturer brands 13
Competitor share of partnerships for road assistance in South Africa, 2014: motor insurance brands 15
Estimated gross written premiums and other revenues from road assistance in South Africa, 2014, plus
forecast for 2018 19
Estimated gross written premiums and other revenues from road assistance in South Africa, segmented
by distribution channel, 2014 20
Estimated number of policies and gross written premiums and other revenues from road assistance in
South Africa, segmented by distribution channel, 2014, plus forecast for 2018 (table) 21
Individual competitors' estimated market shares of gross written premiums and other revenues for road
assistance in South Africa, 2014 22

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ref:plp2014

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