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Canada - Wireless Market - Insights and Statistics

  • May 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 33 pages

Canada's comparatively low mobile penetration offers room for further subscriber growth in the voice market. The government has endeavoured to encourage market competition by ensuring that blocks of spectrum have been reserved for new entrants, while blocking deals which would have concentrated spectrum either regionally or nationally among the three main networks operators. The March 2015 auction of AWS-3 spectrum has given room for new entrants to expand their market share.

Though voice services revenue growth remains stagnant, there is considerable promise in the mobile data sector. To this end operators have upgraded their networks with HSPA+ and LTE technologies, using spectrum assets in the 700MHz to provide mobile broadband in rural areas. MNOs expect to extend their LTE network footprints to cover 99% of the population. Operators have seen a steady migration among subscribers from feature phones to smartphones. About 80% of contract subscribers now have smartphones, and with higher data use this has resulted in a slower decline in ARPU.

This report provides an overview and analysis of the Canadian wireless market and the major operators, together with key statistics and select forecasts.

Key developments:
Government secures $755 million for 2.5GHz auction; $2.11 billion raised at AWS-3 auction; regulator determines to regulate roaming tariffs; CRTC decides against Rogers Communications' exclusive wholesale roaming agreements with new entrants; Public Mobile shuts down its CDMA-based network; PTT developments from Telus; LTE network rollouts; Rogers launches LTE international roaming service; Public Mobile bought by investment firms; spectrum licence transfer framework agreed; regulator's market data updates; 2013 Communications Monitoring Report; telcos' operating and financial data to Q4 2014; recent market developments.

Companies mentioned in this report:
Rogers Wireless, Bell Mobility, Virgin Mobile Canada, Telus Mobility, SaskTel Mobility, MTS Allstream, Globalive's Wind Mobile, Mobilicity, Public Mobile, Vidéotron Wireless, and Shaw Communications.

Table Of Contents

Canada - Wireless Market - Insights and Statistics
1. Synopsis
2. Overview of Canada's wireless Market
3. Wireless statistics
3.1 General statistics
3.1.1 Prepaid and postpaid services
3.2 Wireless revenue drivers
3.3 Mobile broadband/data
3.3.1 SMS
3.3.2 Multimedia Messaging Service (MMS)
4. Forecasts
4.1 Wireless penetration and revenue 2011-2016
4.2 Notes on scenario forecasts
5. Regulatory issues
5.1 CRTC and Industry Canada
5.2 Licenses
5.2.1 Advanced Wireless Services auction
5.2.2 AWS auction - 2015
5.2.3 700MHz
5.2.4 2300MHz
5.2.5 2500MHz
5.2.6 2100MHz
5.3 Spectrum
5.4 Roaming
5.5 Contract cancellations rules
6. Mobile infrastructure
6.1 Digital networks
6.1.1 Personal communications services (PCS)
6.1.2 GSM
6.1.3 UMTS (3G) wireless
6.1.4 Long-term Evolution (LTE) wireless
6.2 Other infrastructure developments
6.2.1 Voice-over LTE (VoLTE)
7. Major wireless operators
7.1 Rogers Wireless
7.2 Bell Wireless (Bell Mobility)
7.2.1 Virgin Mobile Canada
7.3 Telus Mobility
7.4 SaskTel Mobility
7.5 MTS
7.6 New entrants
7.6.1 Wind Mobile
7.6.2 Mobilicity
7.6.3 Public Mobile
7.6.4 Videotron Wireless
7.6.5 Shaw Communications
8. Mobile content and applications
8.1 M-payments
8.2 Mobile TV
8.3 Push To Talk (PTT)
8.4 Machine-to-Machine (M2M)
9. Related reports
Table 1 Wireless subscribers and annual change 2000 - 20145
Table 2 Wireless subscribers by major provider 2004 - 2014
Table 3 Wireless operator market share of subscribers 2010 - 2012
Table 4 Wireless provider market share by province 2011
Table 5 Wireless provider market share by province 2012
Table 6 Wireless industry revenue by service type 2002 - 2012
Table 7 Wireless device penetration by type 2007 - 2013
Table 8 Prepaid subscribers by major operator 2004 - 2014
Table 9 Prepaid and post-paid sector revenue 2004 - 2012
Table 10 Wireless revenue 2008 - 2014
Table 11 Mobile broadband subscribers 2011
Table 12 Total SMS and MMS sent 2009 - 2015
Table 13 Text messages sent per month 2002 - 2012
Table 14 Forecast wireless subscriber, penetration lower growth scenario 2011 - 2016
Table 15 Forecast wireless subscriber, penetration higher growth scenario 2011 - 2016
Table 16 2.5GHz spectrum auction results April 2015
Table 17 Rogers Wireless pre and postpaid revenue, operating income 2002 - 2014
Table 18 Rogers Wireless pre and postpaid subscribers 2009 - 2014
Table 19 Rogers Wireless churn 2009 - 2014
Table 20 Rogers Wireless ARPU 2009 - 2014
Table 21 Bell Wireless operating data 2006 - 2014
Table 22 Bell Wireless financial data 2006 - 2014
Table 23 Telus Mobility revenue, EBITDA 2003 - 2014
Table 24 Telus Mobility prepaid and postpaid subscribers 2009 - 2014
Table 25 Telus Mobility ARPU and monthly churn rate 2002 - 2014
Table 26 SaskTel Mobility revenue 2009 - 2014
Table 27 SaskTel Mobility subscribers 2007 - 2013
Table 28 MTS wireless revenue, ARPU 2007 - 2014
Table 29 MTS subscribers 2007 - 2014
Table 30 Videotron cellular subscriber data 2008 - 2014
Chart 1 Wireless subscribers and annual change 2000 - 2014
Chart 2 Wireless subscribers by major provider 2004 2014
Chart 3 Rogers Wireless pre and postpaid subscribers 2009 2014
Chart 4 Bell Wireless financial data 2006 2014
Chart 5 Telus Mobility revenue, EBITDA 2003 2014
Chart 6 Telus Mobility prepaid and postpaid subscribers 2009 2014
Chart 7 SaskTel Mobility subscribers 2007 2013

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