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Turkey - Mobile Market - Overview and Statistics

  • February 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 19 pages

Mobile broadband services in Turkey have been underpinned by 3G/HSPA infrastructure, which has overtaken ADSL as Turkey's most popular broadband access method. LTE technology has been trialled by the operators and during 2013 and the Turkish government awarded a contract to build a LTE network for civilian and military use. In August 2015 Turkey conducted its LTE Spectrum Auction and attracted US$4.5 billion in bids. The three incumbent operators, Vodafone, Avea and Turkcell all obtained licenses across the various frequencies.

Mobile operators are also increasingly focused on fixed line networks, acquiring existing alterative telcos and Internet Service Providers as well as spending capital to deploy fibre cable access networks. Increasing take up of mobile data services has in turn stimulated growth in mobile content and applications, with mobile payments receiving notable mention due to the country's relatively young population and high credit card penetration. Drawing upon a variety of useful statistics, this report offers an insight into Turkey's mobile sector, covering significant events that have occurred, regulatory developments, the mobile operators and the services they offer.


Key developments:
Mobile broadband has emerged as the most popular broadband access method. Mobile commerce is becoming popular in Turkey with around 20% of online shopping already conducted via mobile. In August 2015 Turk Telekom became the sole owner of Avea.

Companies covered in this report include:
Turkcell, Vodafone, Avea.

Table Of Contents

Turkey - Mobile Market - Overview and Statistics
1. Synopsis
2. Market analysis
3. Mobile statistics
3.1 Mobile voice
3.1.1 Prepaid
3.2 Mobile data
3.2.1 SMS and MMS
3.2.2 OTT messaging services
3.3 Mobile broadband statistics
4. Regulatory issues
4.1 Overview ( recent general laws and regulations)
4.2 Third Generation (3G) licences
4.3 Third and fourth GSM licences
4.4 Significant market power (SMP)
4.5 MTRs
4.6 Mobile Number Portability (MNP)
4.7 Telsim privatisation
5. Mobile infrastructure
5.1 Analogue networks
5.2 Digital networks
5.2.1 GSM, 3G
5.2.2 4G, LTE
5.2.3 5G
5.3 Other infrastructure developments
5.3.1 VoLTE
5.4 IoT and M2M networks
6. Major mobile operators
6.1 Turkcell
6.1.1 International expansion
6.2 Vodafone (Telsim)
6.3 Avea
7. Mobile content and applications
7.1 m-commerce
7.2 m-advertising
7.3 m-banking (payments/loans)
7.4 m-music
7.5 m-TV
8. Related reports
Table 1 Historic - Mobile subscribers and penetration rate - 1995 - 2004
Table 2 Mobile subscribers and penetration 2005 - 2015
Table 3 2G and 3G subscribers 2009 Q2 2015
Table 4 Mobile operators and subscribers 2014
Table 5 Mobile subscribers by operator 2007 Q3 2015
Table 6 Mobile operators' market share 2007 Q3 2015
Table 7 Mobile telecom revenue and investment 2004 - 2013
Table 8 Breakdown of mobile revenue 2008 Q3 2015
Table 18 Ratio of prepaid to postpaid subscribers 2000 - 2014
Table 19 Turkcell prepaid subscribers 2001 - 2014
Table 20 Vodafone prepaid subscribers 2006 - 2014
Table 21 Avea prepaid subscribers 2007 - 2014
Table 22 Numbers of SMS and MMS sent 2004 Q2 2016
Table 23 Turkcell mobile broadband revenue 2010 - 2014
Table 24 Vodafone data usage 2011 2014
Table 9 Turkcell group financial data 2005 - 2015
Table 10 Turkcell Turkey average monthly ARPU pre and postpaid 2001 - 2014
Table 11 Turkcell Turkey average monthly MOU and churn 2001 Q3 2015
Table 12 Turkcell smartphone penetration 2012 2014
Table 13 Vodafone Turkey financial data 2008 - 2014
Table 14 Vodafone pre and postpaid ARPU 2006 - 2014
Table 15 Vodafone Turkey smartphone penetration 2011 - 2015
Table 16 Avea revenue, EBITDA, and CAPEX 2007 - 2014
Table 17 Avea prepaid, postpaid and blended ARPU and blended MOU 2007 - 2014
Chart 1 Evolution of mobile revenue streams 2008 - 2014

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