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Homecare Products Sector in India - a snapshot

  • March 2014
  • -
  • Madras Consultancy Group
  • -
  • 10 pages

Increased awareness about health and hygiene as well as considerable increase in per capita disposable income are key factors driving the growth of home care products market in India.The home care products sector in India is witnessing the launch of new product segments to cater to the evolving needs of the consumer.While fabric care is a well-established market, other segments of home care market such as air care and specialty surface cleaners are emerging markets.Growing consumerism and greater usage of consumer durables such as washing machines and dishwashers are among the noted drivers for the organized home care sector.This note on homecare products sector has been prepared through extensive secondary research supported by detailed analysis and focuses on market details, major players, recent developments and key drivers of the Indian homecare products sector.

This report can be used as an “Information & Management Tool” and is ideal for overseas investors to get the first feel of the Indian Homecare products sector. Senior managers, can also use this report for making presentations to internal audiences, customers, collaborators and channel partners.

Table Of Contents

Homecare Products Sector in India - a snapshot
A. Introduction B.Product segmentation C. Industry structure D. Market overview E.Segment details E 1.1 Fabric care E 1.2 Dishwashing products E 1.3 Surface cleaners E1.4 Household insecticides E 1.5 Air care F. Key players F 1.1 Fabric care F 1.2 Dishwashing products F 1.3 Surface cleaners F 1.4 Household insecticides F 1.5 Air care

List of Figures
Figure1: Product segmentation
Figure 2: Homecare Products: Market Share by Segments, 2013-14, %
Figure 3: Dishwashing Products: Market share by category, 2013-14, %
Figure 4: Surface Cleaners: Market share by category, %, 2013-14

List of Tables
Table1: Homecare: Key Players and their Leading Brands



Companies Mentioned Hindustan Unilever, Procter and Gamble, Jyothy Laboratories, Reckitt Benckiser, Dabur India

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